In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product.
Outbound marketing techniques like mail advertising, cold calling, or radio commercials aren’t as targeted, measurable, or cost effective. They simply canvas large swaths of people and are difficult – if not impossible – to track.
But this shift doesn’t make outbound marketing obsolete. If implemented in conjunction with inbound techniques, outbound marketing can help cement brand recognition with your target audience.