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Mark Lowry

Mark is the Chief Revenue Officer for Higher Logic and oversees sales, partnerships and contracts. During his time as CRO, Higher Logic has been ranked on the INC 5000 Fastest Growing Companies list each year, voted among the 50 greatest places to work in the Washingtonian, and has helped Higher Logic grow from a few employees to over 50. Before taking on his current role in the organization, Mark served as Higher Logic's EVP of Sales and Marketing from 2008 to 2012, a period when Higher Logic grew a minimum of 40% per year. Among his many accomplishments, Mark has been pivotal in establishing partnerships with leading industry providers and has helped thousands of organizations grow their membership and increase revenues. He also trains other companies in sales best practices.
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Recent Posts

The Role of Online Communities and Customer Portals in Sales Enablement

Written by Mark Lowry on February 23, 2017 at 8:30 AM

Customer portals and communities play six key roles in enabling sales.

Sales professionals are some of the smartest, most people-savvy individuals you’ll ever meet. They can read your tone of voice, body language, and dig into your deepest needs to find the best product or service to meet them.

In the past, salespeople did all this either in person or over the phone. It’s certainly easier to read body language when you can see someone. But today, sales professionals don’t always need to meet prospects for lunch or call them to get the ball rolling. Now they can jumpstart the sales process – dare we say turbocharge it – by using online tools.

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Topics: Community Management

Website Accessibility at the 2016 ASAE Annual Meeting and Expo

Written by Mark Lowry on August 29, 2016 at 11:00 AM

HL_Blog_ASAE16_Higher_Logic.jpeg

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Topics: Community Platforms & Updates, Engagement

Experience Salt Lake City: You Can't Miss ASAE Annual 2016

Written by Mark Lowry on August 9, 2016 at 9:30 AM

HL_Blog_ASAE_Annual_2016_Experience_Salt_Lake_City.jpeg

ASAE Annual is one of the biggest events we participate in every year, and we wouldn’t dream of missing it. It’s a great opportunity to join thousands of attendees to learn and collaborate on how to improve the association landscape. 

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Topics: Communications, Engagement, Marketing

The Evolution of Community and the Customer Experience

Written by Mark Lowry on October 22, 2014 at 10:30 AM

Forward thinking organizations are moving away from traditional help desk models. No longer do customers need to sit and wait for an automated support queue - they can and should expect real-time responses. An integrated service model for customers, including a support portal, social media engagement and an online community, can provide faster response times and give customers and members the option as to how they interact with the organization. In addition, the idea of crowd sourcing content for a robust knowledge base from your best experts, your customers, has taken hold.

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Topics: Community Management, Engagement

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