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Maddie Grant

Maddie Grant, CAE, draws from more than 15 years of experience in internal and external community-building to help organizations build capacity for using social media to achieve business results. She is Editor at SocialFish, a well-known industry blog focusing on social media for associations and nonprofits, and she is co-author (with Jamie Notter) of the book, Humanize: How People-Centric Organizations Succeed in a Social World. In 2014, Maddie and Jamie created their own consulting firm, Culture That Works LLC, helping organizations build stronger cultures for better performance. Her next book, When Millennials Take Over, is due out in early 2015.
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Recent Posts

Your Association Is Not the Center of the Universe - Your Users Are

Written by Maddie Grant | on February 19, 2016 at 9:30 AM

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Many associations share a central flaw: they routinely put the association and the needs of the organization or staff at the center of their universe. Historically, this made some sense. By creating the association in the first place, the members by definition centralized their attention. “Let’s all give dues to this central group so it can do amazing things for us.”

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Topics: Engagement

A Missed Opportunity to Transcend Hierarchy

Written by Maddie Grant | on January 21, 2016 at 3:00 PM

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Every organization has a hierarchy, both on the staff side and on the member/volunteer side. And while the business world has been talking about “flattening” organizations for some time now, the truth is hierarchies are actually a good thing, so we shouldn’t try to get rid of them.

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Topics: Millennials & Communities

Learning from Millennials

Written by Maddie Grant | on December 8, 2015 at 9:30 AM

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Ever since the Millennials started coming into the workforce about 10 years ago, we’ve been hearing a lot of complaints about them. This happens every twenty years, of course – when the new generation hits the scene, the older generations tend to freak out about “kids these days.” You can actually trace these kinds of reactions back for centuries. The older generations always conclude that the new generation is flawed, inappropriate, ill-prepared and generally making things difficult.

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Topics: Millennials & Communities

There Are 100 Million Millennials - Are You Ready?

Written by Maddie Grant | on November 12, 2015 at 11:00 AM

Generations expert (and my co-author and partner) Jamie Notter recently posted this extensive article detailing some numbers research he has been doing around exactly how many Millennials there are. It’s important stuff, so I’m going to interrupt my regular column to point you to it. Here’s an excerpt:

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Topics: Millennials & Communities

Speed and Trust - Why Millennials Need Both

Written by Maddie Grant | on September 23, 2015 at 11:30 AM

There is a big problem brewing on the horizon for many organizations. Based on our research, the Millennial generation is coming into the workforce expecting something that most, especially associations, are truly bad at: speed.

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Topics: Millennials & Communities

Is Your Community Changing with the Times?

Written by Maddie Grant | on August 17, 2015 at 9:00 AM

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Today’s “new normal” involves continuous change, which is something the Millennial generation has simply come to expect. But those of us who are older and running things inside associations (including our online communities) have always tried to build things that last. We like consistency. We like things to stay the same. This is a challenge.

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Topics: Millennials & Communities

Don't Go Overboard on Millennials

Written by Maddie Grant | on July 23, 2015 at 9:30 AM

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This may sound like odd advice from someone who wrote a book titled, “When Millennials Take Over,” but it’s important that we don’t become too obsessed with the Millennial generation right now. Yes, they are the largest generation in the history of the United States, and yes, I think it’s critical to learn about this generation’s perspective, given the unique and influential spot they hold in our history.

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Topics: Millennials & Communities

Is Face-to-Face Communication Gone in the Digital Age?

Written by Maddie Grant | on June 25, 2015 at 2:58 PM

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Millennials certainly grew up with a lot of “screen time.” They like texting and sending instant messages, and they obviously have been a dominant force in just about every social media platform. They are truly the digital natives. But that does not mean they don’t want and need face-to-face communication.

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Topics: Millennials & Communities

Millennials Are Raising the Bar

Written by Maddie Grant | on May 22, 2015 at 10:30 AM

Maddie Grant Culture That Works

The Millennial generation grew up with unparalleled abundance. Not a lot of generational authors mention this. They tend to focus more on the influence of the internet and social media, which is, of course, understandable. But the abundance piece is equally important.

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Topics: Millennials & Communities

A Millennial Approach to Mentoring

Written by Maddie Grant | on April 6, 2015 at 9:00 AM

Mentoring has been around since the dawn of time, and it certainly has been a central tenet within associations. Many of us can think of the one or two individuals we met through our professional association who provided important guidance as we navigated the early stages of our careers. Many associations have formal mentoring programs, where younger members are paired with more experienced members in the association in an official mentoring relationship (We're also now pretty familiar with the idea of 'reverse mentoring', where younger volunteers or staff can provide training to older cohorts on technology and social media in particular.)

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Topics: Millennials & Communities

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