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Lindsay Starke

Lindsay is a Community Manager at Higher Logic. In this role, she both manages the Higher Logic Users Group and was the first provider of Community Management Services to Higher Logic clients who want to get the most out of their online communities. Previously, she herself was a Higher Logic client while at Professional Photographers of America, where the community she managed was awarded “Community of the Year” in 2014 for its high level of engagement.
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Recent Posts

Building an Online Community Ambassador Program

Written by Lindsay Starke | on July 28, 2016 at 8:30 AM
Building an online community ambassador program

Some community managers are really lucky. We work with groups of people mustered around a mission that we already care about—whether it’s a charitable organization, a favorite TV show, or the industry that we already work in. But many, maybe even most, of us are in an altogether different boat: we’re managing communities in which we’re not subject matter experts. How many times have you stared at a question that’s gone unanswered because, not only do you not know the answer, you don’t even know how to find someone who does know, because half the words being used might as well be in Linear A?

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Topics: Online Community Management, Engagement, Customer Advocacy

Pokémon Go -- The Community for Everyone

Written by Lindsay Starke | on July 18, 2016 at 9:00 AM

Pokemon Go - The Community for Everyone

Have you heard about this new game, Pokémon Go? I hear it’s kind of a big deal.

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Topics: Engagement

Shaping Community Behavior with Positive Language

Written by Lindsay Starke | on June 7, 2016 at 8:30 AM

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The goal of every community manager is to inspire others to share their stories, challenges, and triumphs. To welcome them into a deeply satisfying and inviting space. So why, when we’re onboarding, do we present new members with a long list of don’ts? All too frequently, conduct guidelines, administrative messages, and onboarding materials end up full of negative language that doesn’t exactly inspire one to engage. “Don’t do this, don’t do that.” Leaving users wondering, “well, what the hell can I do?”

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Topics: Community Platforms & Updates, Online Community Management, Engagement

How to Become a Community Manager

Written by Lindsay Starke | on May 3, 2016 at 8:00 AM

How to become a community manager

There’s no one right way to run a community, so it should come as no surprise to anyone that there’s not a single path to becoming a community manager. In fact, when people ask me about what makes someone great at community management, I tend to describe more personality traits than anything else: adaptability, curiosity, an analytical mind.

And yet, there are plenty of things you can do to prepare yourself for getting a job as a community manager. Most of these fall into one of three categories.

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Topics: Online Community Management

Ideas for Reframing Your Community’s Awesome Content

Written by Lindsay Starke | on April 18, 2016 at 10:00 AM

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Many years ago, when I was underemployed, I’m a little ashamed to admit that I did some writing for content farms. You know the sites I’m talking about: you’re searching Google for information on what to do about that weird rash on your elbow and the first link you click on is a bizarrely useless article stuffed with links. These days, though, you don’t need that kind of factory farmed content--you can get organic, pasture-raised content just like Grandma used to make, directly from your community!

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Topics: Communications, Online Community Management, Marketing, Social Media

One Sure-Fire Way to Wreck Your Community

Written by Lindsay Starke | on March 14, 2016 at 9:30 AM

One sure-fire wayo wreck your community

In 1973, a team of researchers went into a nursery school and found a group of children who seemed to enjoy drawing. They then divided these children into three groups. The first group was told beforehand they would receive a reward (in this case, a special certificate) for drawing. The second group also received the reward upon drawing, but were not told about it ahead of time. And the final group received no reward for drawing.

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Topics: Online Community Management, Engagement

Seven Professional Skills Community Managers Should Consider Developing

Written by Lindsay Starke | on February 17, 2016 at 10:00 AM
Seven professional skills community managers should consider developing

Over the past decade, I’ve watched community management go from something that was primarily self-taught to a discipline with a wide variety of professional development opportunities. New programs and events spring up regularly, where community managers from across industries and life histories can come together and share what they’ve learned with one another. It’s pretty awesome to witness.

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Topics: Online Community Management

Nine Characteristics of Online Communities That Work

Written by Lindsay Starke | on December 14, 2015 at 10:30 AM
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I started my session at this year's Super Forum with the same line I use to start my Higher Logic Academy presentations and my consultations with clients: Community management is not a one-size-fits-all discipline. Different strategies will work for different communities. And if anything I say feels like it doesn't fit with your community demographics or organizational goals, then throw it out.

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Topics: Online Community Management

The Secret to Marketing Your Community: Show, Don't Tell

Written by Lindsay Starke | on October 19, 2015 at 9:00 AM

Long before I ever knew I could turn my love for online communities into a career, I was a professional writer and editor. This is relatively common in community manager land, I’ve found—so hello to all of my fellow failed novelists out there!

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Topics: Online Community Management, Engagement, Marketing

Before You Do Anything Else With Your Community, Do This

Written by Lindsay Starke | on June 30, 2015 at 3:52 PM

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I have a quick question for you: what’s the ROI of your community?

Generally, when I speak with other community managers, they have one of three responses to this question:

  1. Uh…what?
  2. Engagement!
  3. An actual demonstration of return on investment
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Topics: Online Community Management, Member Retention, Member Engagement

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