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Lauren Wolfe

Lauren is the Creative Director at Higher Logic. Her responsibility is to infuse vision and design direction for overall creative excellence and support. She brings high-energy, ideas and fun. Lauren manages the brand, internal and external collateral, visual content, event theme/creative, social media and the CAE approved Higher Logic Learning Series program. She is always busy keeping up with new creative technologies and analyzing design trends and data.
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Recent Posts

Is Your Community Charitable?

Written by Lauren Wolfe | on November 22, 2016 at 10:30 AM

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Thanksgiving kicks off the holiday season. At Higher Logic, we have a lot to be thankful for this year. We were reminded of this last week during our seventh Higher Logic Super Forum - we have so many awesome clients!

As important as it is to be thankful, we’ve been thinking about how to give back using the power of community - especially the online communities we spend our days building, which have so much potential for good.

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Topics: Online Community Management, Volunteer Management

This, Not That: Images for Your Online Community

Written by Lauren Wolfe | on October 27, 2016 at 8:30 AM

This, not that: Images for your online community

Online communities are notoriously difficult to visualize. I’m often asked how I keep finding new, interesting and accurate images to represent online communities and related industry subjects.

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Topics: Online Community Management, Engagement

The Power of Visual Storytelling in Your Online Community

Written by Lauren Wolfe | on August 10, 2016 at 8:30 AM
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We’ve all been part of the ‘content is king/queen/ruler of the marketing world’ conversation and, if you’re like me, you’re on board…and have been for a long time. (I’m not saying for how exactly long because then I’ll feel old.)

Online communities are also on board because they’re serious content aggregators and incubators. This got me
thinking. Is there a way we can capitalize on all of this valuable content? Essentially, how can we get more attention and action out of our content?

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Topics: Online Community Management

Five Killer Graphic Design Tools for Community Managers

Written by Lauren Wolfe | on April 28, 2016 at 9:00 AM

Five killer graphic design tools for community managers

Awesome content is everywhere in your community site, but how do you get people to notice it? More importantly, how do you get them to engage with it?

If you ask me, I always start with great graphic design (and not just because I’m a Creative Director). Online content and content marketing is so much more than just text on a page. Great graphic design supports great content and in turn fuels great activity. You need creative, eye-catching visuals if you want people to stay, invest and participate. Design is not the only answer, but it’s a solid place to start (okay, maybe it is because I’m a Creative Director).

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Topics: Online Community Management, Marketing

Art By Jason Kampf: Higher Logic Hosts First Office Art Installation

Written by Lauren Wolfe | on February 25, 2016 at 8:00 AM

Jason Kampf Art at Higher Logic

We’re getting even more creative at our new Higher Logic headquarters in Arlington, VA. Last week we co-hosted our first art show with Barbara Hawthorn Interiors, Ltd., featuring local artist Jason Kampf. Special thanks to Barbara and her team for their help in making this dream of ours a reality and introducing us to Jason!

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Topics: Online Community Management, Engagement, Social Media

For the Love of Community

Written by Lauren Wolfe | on February 12, 2016 at 10:00 AM

We Heart Communities: The connections, conversations and contibutions are sweet!

At Higher Logic we heart communities. But really, who doesn’t? We all belong to communities in some way shape or form – both on and offline. Have you ever stopped to think about why you love community?

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Topics: Online Community Management

Eight Community Site Design Tips for the Win

Written by Lauren Wolfe | on November 4, 2015 at 1:02 PM

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A winning community site – we all want it and we all can have it. It starts with strong design and a careful execution of the brand. I’ve put together eight tips that you can use right now to create a community site that is a winner in the eyes of your users, staff and prospective users.

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Topics: Marketing, Customer Experience, Member Experience

A Picture is Worth a Thousand Words and Dollars

Written by Lauren Wolfe | on October 13, 2015 at 2:00 PM

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A picture is worth a thousand words. No doubt you’ve heard the phrase before, but have you given it much thought? Not all images are created equal. The right image should capture attention, inform and even persuade. The right image should communicate your message even before the words do. The selection of the right image is crucial – it should convey a feeling, add to the message and be unique. Sometimes that’s a lot to ask for.  

Where do the pictures (images, artwork and photographs) come from that are used on your community site?

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Topics: Marketing

Hello, Perfect Community Manager - Are You There?

Written by Lauren Wolfe | on September 1, 2015 at 10:00 AM

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Are you looking to hire a community manager for your online community? You’re not alone. In fact, the search is on. Currently there are 114, 657+ open positions for community managers on LinkedIn – New York City, San Francisco and Los Angeles rank as the top three cities in the United States.

So what's your status?

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Topics: Online Community Management

Cultivate Volunteer Engagement - The Sky Is the Limit

Written by Lauren Wolfe | on April 13, 2015 at 9:36 AM

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Topics: Volunteer Management, Associations, Member Engagement

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