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Lauren Perkins

Lauren Perkins the Founder & CEO of Perks Consulting, a marketing advisement firm that helps brands and high growth companies achieve higher levels of performance. She is the driving force behind the firm’s approach: “Think like a Brand. Act like a Startup.™” A founding instructor at General Assembly teaching digital insights, brand strategy, community management and agile marketing, she now helps founding teams as Entrepreneur in Residence at the Columbia School of Business. Lauren is the author of “The Community Manager’s Playbook: How to Build Brand Awareness and Customer Engagement” (Apress, 2015). She speaks at conferences such as CMX, CES, SXSW, Social Media Week, Internet Week, Catalyst Week and Entrepreneur Week.
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Recent Posts

Who Is Ruling the Community?

Written by Lauren Perkins | on December 14, 2016 at 9:15 AM

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People! Let’s talk about the moving mechanism behind the community. It may sound excessive to say that community is about people, because we all know it to be true. But focusing on all of the important players is essential once the community’s values, goals and subsequent activities, which need to be taken in order to achieve the goals, are ironed out. In the context of this piece, we’ll be talking about people specific to their roles, influence and responsibilities in building a vibrant community.

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Topics: Communications, Community Management, Engagement

The Objectives Behind Creating Your Online Community

Written by Lauren Perkins | on November 15, 2016 at 8:30 AM

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Creating a community may seem like a daunting task. This month we will describe some of the main objectives that will help streamline the process. If you already have a community, these objectives can help you validate the value while re-grounding your team and stakeholders.

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Topics: Communications, Community Management, Engagement, Marketing

Establishing the Business Value of Online Communities

Written by Lauren Perkins | on September 28, 2016 at 9:30 AM

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We can all agree that every organization's CEO and leadership team is accountable for determining what adds value to the business. The very best ones are focused on creating and delivering value for all stakeholders inside and outside of the organization. It is natural that the first question they ask when we talk about community is: Can community affect the bottom line? And if so, how?

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Topics: Communications, Community Management, Engagement

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