There are a lot of mediums available when it comes to engaging your customers' or members' social media, your online community, email, etc. Each serves its own purpose and comes with its own set of best practices advantages and disadvantages.
Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members. Organizations of all types and sizes have taken to emails as a primary way to get the word out about content offers, program, events, and products. This means that before you can vie for an open, we have to make it out of the spam filter or Outlook's latest clutter folder.
Regardless of how great your content is, if your association emails aren't getting opened, your message isn't getting out there. Convincing people with overflowing inboxes to click on your email takes a little finesse. Here are some things you can do to improve your open rate.