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Katie Bapple

Katie Bapple has been directing the growth and development of communities since 2008. She’s worked with communities ranging from Fortune 100s to associations and non-profits. Prior to Higher Logic, Katie spearheaded the portfolio of Toolbox.com communities at Ziff Davis, Inc., with more than 2.3 million members.
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Recent Posts

Why Online Communities Still Aren’t a Top Business Strategy (And How to Change That)

Written by Katie Bapple | on March 30, 2017 at 8:30 AM | 5 minute read

Dear online community professionals,

We have work to do. Today, we are failing to showcase the inherent value we believe online communities can provide, because too many of our arguments are unproven. Beliefs are not facts. Beliefs don’t drive revenue.

We need to reach further, grow the ranks of our advocates and allies inside the office, and push ourselves to learn the information we so desperately need to grow and succeed.

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Topics: Online Community Management, B2B Communities, Associations, Online Community

4 Things To Do Before Starting a Blog Program in Your Customer Community

Written by Katie Bapple | on December 8, 2016 at 8:30 AM | 5 minute read

You did all the work. When you started your customer community, you created the content, wrote the blogs, and encouraged your customers and prospective customers to join. It was all on you.

And to some extent, the pressure will always be on you and your business.

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Topics: Customer Communities, Online Community

Online Community Management: 3 Steps for Getting Members to Engage [Video]

Written by Katie Bapple | on December 2, 2015 at 9:03 AM | 2 minute read

One of the greatest challenges that organizations face when increasing customer or member engagement is figuring out how to get their members to engage with one another within their online community.

After all, a lot of the value that people get from your online customer or member community depends on these interactions.

Here are three steps to help you steer your community members towards engaging with each other.

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Topics: Online Community Management, Member Engagement, Online Community

Quick Tip: Should You Launch Your Community on an Open Social Network or a Private Community Platform?

Written by Katie Bapple | on September 16, 2015 at 8:00 AM | 2 minute read

The number one reason that online communities fail is because they fail to provide value to their members. Providing this value starts before you even have an online community to launch. There is a lot of overlooked opportunity in the structure of your community.

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Topics: Online Community Software, Online Community

The Ultimate Guide to Launching an Online Community

Written by Katie Bapple | on April 30, 2015 at 8:05 AM | 7 minute read

If you have never launched an online community before, it can be a daunting task. Developing a new, long term component of your organization's strategy from scratch means you are in charge of the building blocks that will ultimately support or impinge the investment's success. How the online community is positioned and put together from day one is critical. The key is to prepare, assess and strategize. With simple planning and a clear vision, a smooth and successful launch is easier than you ever anticipated. 

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Topics: Online Community Management, Online Community

Online Community Management: How to Create a Terms of Use for Your Online Community

Written by Katie Bapple | on April 2, 2015 at 8:31 AM | 4 minute read

Where online community moderation guidelines are your community's code of conduct, Terms of Use are its governing bylaws.

Terms of Use describe an online community member's rights and responsibilities regarding the use of your online community. By using the community, they agree to enter a legally binding agreement on all the terms outlined in your Terms of Use.

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Topics: Online Community Management, Online Community

Online Community Management: An Overview of Community Moderation Guidelines

Written by Katie Bapple | on March 26, 2015 at 8:30 AM | 3 minute read

 

Thanks to the Internet, the world is incredibly interconnected; there are countless outlets for self-expression. The low barrier accessibility to digital communication and copywriting enables every individual to share the inherent strengths each of us possess via idealistic knowledge-sharing and the proliferation of divergent ideologies.

Unfortunately, the accessibility and anonymity of the Internet is often abused, showcasing the ill-willed and narrow-minded that aim to harrow attention from constructive human interaction.

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Topics: Online Community Management, Online Community

Why An Engaging Online Community Starts with Company Wide Participation

Written by Katie Bapple | on March 19, 2015 at 8:20 AM | 4 minute read

By now, we all know executive buy-in is important when creating an online customer or member community. Without it, community would hardly even be a discussion. However, getting your senior management on board is just a starting point. Writing a check, committing to a community platform and getting marketing to send an email doesn't even scratch the surface. To build a successful community, a foundation of unfaltering and abundant internal support is essential.

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Topics: Online Community Management, Engagement, Online Community

Building an Online Community Strategy: How to Acquire and Engage Your First Prospective Members

Written by Katie Bapple | on March 12, 2015 at 8:30 AM | 3 minute read

One of the biggest concerns organizations tend to have when launching a private online community is whether their target audience will actually participate. How do you start from zero?

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Topics: Online Community Management, Online Community

The 4 Qualities That Set Extraordinary Online Community Managers Apart

Written by Katie Bapple | on February 26, 2015 at 10:30 AM | 6 minute read

I've worked directly with a large variety of online community professionals. Throughout those experiences, I have discovered something that may sound obvious, but is critical to get out in the open:

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Topics: Online Community Management, Online Community

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