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Julie Dietz

Julie is a content marketer at Higher Logic and regular contributor to the blog. Before Higher Logic, she worked her way through Europe and Asia as a freelance writer, editor and English teacher for local and international businesses.
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Recent Posts

Customer Engagement: New Research Underscores Opportunities for B2B Companies

Written by Julie Dietz on September 16, 2016 at 8:30 AM | 4 minute read

My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he's constantly lecturing me on staying up to date with the latest technology.

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Topics: Customer Communities, B2B Communities, Online Community

7 Ideas You Can Steal from Successful Online Communities

Written by Julie Dietz on September 14, 2016 at 8:30 AM | 8 minute read

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online.

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Topics: Online Community Management, Customer Success, Online Community

How to Develop a Long-Term Member Engagement Strategy

Written by Julie Dietz on September 8, 2016 at 8:30 AM | 7 minute read

"Change is the law of life. And those who look only to the past or present are certain to miss the future." - John F. Kennedy

Never has been change been as ubiquitous as it is today. In a digitally connected, global marketplace, we've all grown increasingly used to change shifting our lives, jobs, and companies. If you're like me, there are times when you even embrace change instead of fighting it.

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Topics: Member Engagement, Marketing Automation, Online Community

How to Make Your Online Community a Must-Visit Destination for Members or Customers

Written by Julie Dietz on September 7, 2016 at 8:30 AM | 7 minute read

Do you remember that time you bought a new product or membership, liked it, but then never purchased it again? For me, it was a gym membership. It was one of my more misguided New Year's resolutions where I went several times, had a decent experience, then forgot all about it.

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Topics: Online Community Management, Member Engagement, Online Community

How to Use Data to Solve Your Biggest Online Community Participation Problems

Written by Julie Dietz on September 6, 2016 at 8:30 AM | 7 minute read

When I joined my first online community 8 years ago, I was excited to see and take part in key discussions in my industry. The association I belonged to had launched a private online community for members earlier in the year and I couldn't wait to get involved. But when I logged in, I thought there was something wrong with my browser. Every group and discussion area was a ghost town. Even the questions that I now know were seed questions from the organization didn't have any responses.

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Topics: Online Community Management, Engagement, Customer Experience, Member Experience, Online Community

6 Steps to Pinpoint Your Most Engaged Members in 5 Minutes or Less (And Why You Need to)

Written by Julie Dietz on September 1, 2016 at 8:30 AM | 6 minute read

Forbes, Associations Now, and Association Universe.

What do these publications have in common?

In the last several years they've begun touting engagement as a way to increase revenue, renewals, and customer acquisition. These and many other go-to industry hubs now frequently feature articles that highlight the importance of engagement as well as tips for how to encourage it.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

5 Rookie Mistakes Associations Make with Online Communities

Written by Julie Dietz on August 31, 2016 at 8:30 AM | 6 minute read

Last month, I got a Facebook friend request from my father. I was surprised, but not because there are posts on my Facebook that my father shouldn't see (there aren't). I was surprised because my father is a 60-something retiree and he's getting into social networks, which are really just online communities. He loves them, and he's already used them to reconnect with numerous colleagues, friends, and organizations that he belongs to.

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Topics: Online Community Management, Member Communities, Online Community

Are Your Member Engagement Strategies Working? 3 Ways to Tell

Written by Julie Dietz on August 30, 2016 at 8:30 AM | 5 minute read

What's the point of joining an association if you don't participate? If members don't use your members-only benefits they won't see the value in them. If they don't interact with other members, they won't network. And if they don't volunteer, they won't help further your mission. There will be no reason for them to renew and continue paying dues year after year.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

4 Secrets to Better Email Deliverability to Members and Customers

Written by Julie Dietz on August 26, 2016 at 8:30 AM | 6 minute read

What's the number one way that people want to hear from you? Email. According to research from Exact Target, up to 91% of consumers use email every day. And, based on consumer preference, email is the number one direct channel for daily marketing communication.

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Topics: Online Community Management, Email Deliverability, Marketing Automation, Online Community

5 Myths About Measuring Member Engagement

Written by Julie Dietz on August 24, 2016 at 8:30 AM | 6 minute read

How can associations build loyalty and convince members to renew? According to research by Association Metrics, members who regularly engage by visiting the association's website, attending conventions, and volunteering are more likely to remain loyal.

In other words, members who are engaged tend to renew at higher rates.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

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