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Julie Dietz

Julie is a content marketer at Higher Logic and regular contributor to the blog. Before Higher Logic, she worked her way through Europe and Asia as a freelance writer, editor and English teacher for local and international businesses.
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Recent Posts

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Written by Julie Dietz on October 24, 2016 at 8:30 AM

"In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers."

A quote from a Forrester report, this phrase is as true for associations as it is for companies. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

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Topics: Member Engagement

Why Associations Need to Take Back Control of Their Websites Today (And How to Do It)

Written by Julie Dietz on October 20, 2016 at 8:30 AM

Try to count how many websites you visited yesterday. Or even today "“ just this morning.

Do you know? Or have you already lost count?

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Topics: Associations, Member Experience

How Associations Can Deliver More Value to Members Through Job Training

Written by Julie Dietz on October 17, 2016 at 8:30 AM

How long does it take you to get up to speed at a new job?

Think about the terminology you have to learn, the names of colleagues that you have to memorize, and the campaigns you need to become familiar with. What about company policies and goals? There may even be a few new skills to learn, too.

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Topics: Associations

How to Analyze Your Association's Survey Data Without Losing Your Mind

Written by Julie Dietz on October 12, 2016 at 8:30 AM

 

"The data tells a story, and once you know the story you can change the ending." — Debbie King, CEO of Association Analytics

Data, even "big data," has become a buzzword in both the business and association space. Everyone wants data because, as Debbie King said, it can help organizations change. It can help them evaluate an industry, develop strategies to increase revenue or member retention, and tell them what benefits members want to see.

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Topics: Associations

How to Get Amazon-Level Personalization (With No Extra Effort)

Written by Julie Dietz on October 10, 2016 at 8:30 AM

I'm attending a wedding next month. This is a wedding without a gift registry, which should be illegal because I spent well over an hour scrolling through "wedding gifts" on Amazon before I figured out what to give the happy couple.

Gift hunting was exhausting and stressful, so I waited until the next day to look for a dress to wear. That, however, went much faster. As soon as I logged on to Amazon I was shown some beautiful, wedding-appropriate dresses (along with a few "congratulations" greeting cards). The dresses were Amazon's suggestion, and that personalized recommendation created an ideal online experience for me.

Amazon is a master at this. They're incredibly effective at engaging their audience through personalization, including on-screen purchase suggestions and personalized emails.

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Topics: Engagement

5 Survey Writing Secrets that Will Get More Responses

Written by Julie Dietz on October 7, 2016 at 8:30 AM

According to association consulting firm, Potomac Core, only 63% of association members feel that they're getting value from their membership fees. That's a scary number, especially as associations struggle to stay relevant in today's marketplace.

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Topics: Online Community Management

Don't Start Writing Your Association's Next Survey Without Following These Steps

Written by Julie Dietz on October 3, 2016 at 8:30 AM

"USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population." — David Letterman

That's insightful information. Really mind-blowing. And funny because it's so accurate. There are a ton of surveys out there today, and not all of them result in worthwhile information.

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Topics: Associations

Can Associations Thrive in a Crowded Marketplace?

Written by Julie Dietz on September 23, 2016 at 8:30 AM

When my family played Monopoly, whoever got those two blue properties (Park Place and Boardwalk) usually won. They dominated the real estate in the most powerful area of the board, so it was hard for anyone to take over their lead.

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Topics: Associations

Customer Engagement: New Research Underscores Opportunities for B2B Companies

Written by Julie Dietz on September 16, 2016 at 8:30 AM

My brother is a computer programmer for a major cable channel. He loves it. He loves computers, tablets, and technology in general. He always has the newest cell phone model (most recently the unfortunate Galaxy Note 7) and he's constantly lecturing me on staying up to date with the latest technology.

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Topics: B2B Communities

7 Ideas You Can Steal from Successful Online Communities

Written by Julie Dietz on September 14, 2016 at 8:30 AM

When I give talks about building active and engaged online communities, I inevitably end up stating that there are roughly 99 things that you have to get right to create a thriving community online.

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Topics: Customer Success

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