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Julie Dietz

Julie is a content marketer at Higher Logic and regular contributor to the blog. Before Higher Logic, she worked her way through Europe and Asia as a freelance writer, editor and English teacher for local and international businesses.
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Recent Posts

How to Get Members to Download and Use Your Online Community’s Mobile App

Written by Julie Dietz on September 27, 2017 at 8:30 AM

Five steps to motivate online community app downloads and use.

You have all the pieces in place in to go mobile – a responsive website, mobile-friendly design elements, even an online community app that lets users receive push notifications and access your community from any device. It's a great plan, especially since studies show that by using apps push notifications in your app, you could increase engagement by 2,770 percent

There’s just one problem: people aren’t using your app. They’re not even downloading it.

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Topics: Online Community Management, Engagement, Marketing

The Most Overlooked Must-Haves (and Dos) in an Online Community

Written by Julie Dietz on September 21, 2017 at 8:30 AM

Save time and effort by taking advantage of these seven online community tools and processes.

Want some easy to create and implement ideas that will enhance, protect and engage your community?

We’ve been in this industry for more than a decade, so we put together a list of what we consider are seven of the most underutilized online community features and processes. By making the most of these, you can save time and cut down pressure on your staff.

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Topics: Online Community Management, Engagement, Online Community Software

3 Reasons Why Online Mentoring Programs Attract New Members

Written by Julie Dietz on September 19, 2017 at 8:30 AM

Want to increase new member acquisition? Use an online mentoring program.

Question: With regard to your association, what’s keeping you up at night?

Answer 1: Not gaining new members.

Answer 2: Figuring out how and where to acquire new members.

These aren’t hypothetical examples. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report, which lists new member acquisition as one of the top three priorities for associations.

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Topics: Millennials, Marketing, Associations, Member Experience

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Written by Julie Dietz on September 12, 2017 at 8:30 AM

Increase non-dues revenue by using these 5 steps to create a great association sponsorship program.

Sponsorship programs are tricky. Most associations have one (or have at least considered one), but are still fine-tuning the details. Is pricing too low? Too high? Do sponsors see the value in each sponsorship package? What do members think of the program?

And what about your association? Is your program effective at increasing non-dues revenue?

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Topics: Marketing, Associations

How to Increase Nonprofit Website Traffic (And How That Translates to Revenue)

Written by Julie Dietz on August 29, 2017 at 8:30 AM

Five tips that will increase website traffic and nonprofit donations.

Websites are par for the course. Your nonprofit probably already has one, but you may be leaving money on the table if you’re not consistently working on improving your website’s visibility.

Just having a website isn’t enough. You need to go beyond building the initial site to create an effective online destination for your donors, volunteers and supporters, as well as prioritize getting new eyeballs on your content. A strong, carefully crafted website that gets new visitors and consistently brings loyal supporters back can become of your nonprofit’s most powerful tools for increasing awareness and revenue.

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Topics: Communications, Nonprofits and Charities

How User Groups Defer Customer Support Costs While Creating Raving Fans

Written by Julie Dietz on August 17, 2017 at 8:30 AM

Start a user group to defer customer support costs and increase satisfaction.

In 2016, businesses lost $63 billion dollars due to bad customer service. That’s up from 2013 by a whopping $20 billion.

To make matters worse, almost half of customers will stop doing business with a company because of bad service – a percentage that will likely increase as younger generations (who are more likely to switch companies) become more prominent and influential.

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Topics: B2B Communities, User Group Communities, Customer Experience, Customer Support

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Written by Julie Dietz on August 15, 2017 at 8:30 AM

Give your association's volunteers an unexpected surprise with these 5 thank you methods.

Whether they’re in your office or working remotely, your association probably has volunteers contributing to projects every day. They might be doing multiple microvolunteering activities, serving on a committee, or helping with special initiatives – all of which are essential to your association moving forward. So keep them motivated and feeling valued by showing appreciation for their hard work.

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Topics: Volunteer Management, Associations, Member Experience

How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Written by Julie Dietz on August 10, 2017 at 8:30 AM

Here are six ways association members' website expectactions have changed.

Advances in technology and web design have changed what we expect from the internet and the websites we use every day. A great website five or ten years ago wouldn’t meet the cut today. Think about Facebook’s early design, for instance. It was text-heavy and clunky. (Don’t remember what Facebook was like in 2004? Take a trip down memory lane with PCMag.)

Your association’s website is no different. It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up.

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Topics: Marketing, Associations, Member Experience

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Written by Julie Dietz on August 3, 2017 at 8:30 AM

Your association members will love when you offer online learning as a member benefit.

Online learning and distance education is on the rise, providing easy-to-access and challenging development opportunities for users. And since associations have traditionally been a major part of post-secondary education—providing practical skills and job training—they’re seeing major benefits from online education.

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Topics: Associations, Member Experience, Member Engagement

How to Improve First-Year Member Retention

Written by Julie Dietz on August 1, 2017 at 8:30 AM

Use these steps to increase first-year member retention rates.

Retention is king. It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year?

That’s what many new association members do. They join, pay their dues, and drop their membership a year later. For some associations, first-year members account for more than 70 percent of attrition. That’s a big hit to your growth strategy.

To help your association grow and make acquisition campaigns valuable, you can’t just motivate new members to join. You also need to convince them to stay.

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Topics: Associations, Member Retention, Member Experience

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