<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Julie Dietz

Julie is a content marketer at Higher Logic and regular contributor to the blog. Before Higher Logic, she worked her way through Europe and Asia as a freelance writer, editor and English teacher for local and international businesses.
Find me on:

Recent Posts

5 Lessons to Help You Start Using Data Science

Written by Julie Dietz on November 14, 2017 at 8:30 AM

What comes to mind when you think about the term “data science”?

Read More »

There are 0 Comments | Get the conversation started.

Topics: B2B Communities, Associations, Customer Experience, Marketing Automation, Online Community

How to Overcome B2B Buyers’ Biggest Complaints in the Sales Process [Research]

Written by Julie Dietz on November 7, 2017 at 8:30 AM

B2B sales can be tough. Buyers are well educated on products and services, including your competitors, and frequently work in teams. Often, you don’t just need to convince one person to buy, you need to convince five or more.

Fortunately, many B2B buyers have the same concerns. According to research from Aberdeen Group and PJA Advertising, there are a few issues that come up consistently during B2B sales experiences. To help improve your sales efforts, below are B2B buyers’ five biggest turn-offs and tips for maximizing your company’s sales experience.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, B2B Communities, Online Community

4 Customer Retention Metrics You Can Find in Your Online Community

Written by Julie Dietz on November 2, 2017 at 8:30 AM

Customer communities are designed to keep your clients engaged, informed, and satisfied with your business so they stay with you longer, making repeat and additional purchases.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Engagement, Customer Retention, Online Community

How to Use Your Online Community to Better Understand Your Chapters

Written by Julie Dietz on October 24, 2017 at 8:30 AM

Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report.

Despite making up such a large part of organizations – the median number of chapters in an association is 51 – that means organizations know very little about their chapters. How are chapter members interacting? What are their priorities? How well are chapters performing?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Online Community Software, Member Experience, Online Community

Creating an Advocacy Program from Scratch: A Q&A with Higher Logic’s Marketing and Community Teams

Written by Julie Dietz on October 19, 2017 at 8:30 AM

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing.

That’s one of many reasons why organizations in all industries are focusing more on advocates. Higher Logic is no different. We’ve had active advocates in our customer base from the very beginning, but we haven’t had a formal advocacy program until now.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Customer Advocacy, Marketing Automation, Online Community

The Reporting Trick that Makes Association Data More Useful

Written by Julie Dietz on October 18, 2017 at 8:30 AM

Many associations and nonprofits work with data on two levels: organization-wide and individual. They can see both how single members are interacting with their organization and view association-wide results.

Unfortunately, that means that many groups are missing out on valuable information, because most associations aren’t organized only around individual members or organizations. They have groups within them, usually chapters, committees, or special interest groups that combine individuals with similar characteristics or priorities.

If your association has these types of groups under its umbrella, then you need data on those groups in addition to individual and association-wide data. You need data on your segments.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Marketing Automation, Online Community

6 Ways Associations Can Improve Chapter Performance

Written by Julie Dietz on October 17, 2017 at 8:30 AM

If your association has chapters, how many does it have? An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. That’s a significant number and likely means your chapters have a significant influence on your association’s overall performance.

Since 65 percent of associations don’t have any full-time staff devoted to chapter management, however, building solid relationships and increasing chapter performance is often a challenge.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations, Member Experience, Marketing Automation, Online Community

Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Written by Julie Dietz on October 10, 2017 at 8:30 AM

Eighty percent of your future revenue will come from 20 percent of your existing customers, according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing.

If you want to grow your business, you need current customers to keep buying.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, B2B Communities, Customer Success, Marketing Automation, Online Community

9 Steps for Building Member Personas

Written by Julie Dietz on September 28, 2017 at 8:30 AM

How do you decide what content goes in your emails?

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Marketing, Associations, Member Experience, Marketing Automation, Online Community

How to Get Members to Download and Use Your Online Community’s Mobile App

Written by Julie Dietz on September 27, 2017 at 8:30 AM

You have all the pieces in place in to go mobile – a responsive website, mobile-friendly design elements, even an online community app that lets users receive push notifications and access your community from any device. It's a great plan, especially since studies show that by using apps push notifications in your app, you could increase engagement by 2,770 percent

There’s just one problem: people aren’t using your app. They’re not even downloading it.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Marketing, Online Community

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe