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Julie Dietz

Julie is a content marketer at Higher Logic and regular contributor to the blog. Before Higher Logic, she worked her way through Europe and Asia as a freelance writer, editor and English teacher for local and international businesses.
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Recent Posts

3 Ways Marketing Agencies & Consultants Can Turn Overservicing Into Relationships and Revenue

Written by Julie Dietz on May 10, 2016 at 8:30 AM

As a professional agency or consultant, you provide high quality services and are paid accordingly, right? Think about it. Maybe this is true, but maybe it's not. According to a recent SoDA report, at least 49% of agencies have reported a profit loss due to overservicin that is, giving their clients too much high quality service and not being paid for it.

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Topics: Customer Success

5 Mistakes Sales People Make When Selling to Existing Customers

Written by Julie Dietz on May 9, 2016 at 8:30 AM

When it comes to business and revenue growth, existing customers are a powerful influence on organizations, especially in terms of generating sales and increasing profit. According to Totango, 48% of companies report getting 60% or more of their revenue from existing customers. That's a sizeable part a company's financial success, and one of many reasons why companies are increasingly focusing on selling to current customers.

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Topics: Customer Success

How to Use Online Activity Data to Know If a Customer Might Leave You (Without Hearing It From Them)

Written by Julie Dietz on May 6, 2016 at 8:30 AM

There are at least two things we know for sure about customer retention:

  1. Keeping the customers you already have is crucial to the success of your business.
  2. Customers are harder to keep today than ever before.

According to recent research from Accenture, 46% of customers in the United States say they're more likely to switch providers now than they were 10 years ago. That's likely because customers today have more accessible information and options, meaning they are constantly aware of their choices.

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Topics: Customer Communities, Customer Engagement, Customer Retention

Online Communities vs. Forums vs. Portals vs. Knowledge Bases: What's the Difference?

Written by Julie Dietz on May 4, 2016 at 8:30 AM

What's in a name? When it comes to defining online communities and other customer engagement platforms, it turns out the answer is, actually, quite a lot.  

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Topics: Online Community Software

Master the Art of Upselling, Upgrades, and Add-ons

Written by Julie Dietz on May 3, 2016 at 8:30 AM

If you were brainstorming a business plan, what would it include? An exceptional product? A killer design? A team that runs like a well-oiled machine? If you're a savvy business person these things popped into mind, but so did marketing, sales, and revenue goals as well.

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Topics: B2B Communities, Customer Success

How to Get Customers to Create Content That's Ranked Highly on Google [SEO Tips]

Written by Julie Dietz on May 2, 2016 at 8:30 AM

How important is being highly ranked in search results? Research from popular marketing software company, HubSpot, suggests that 75% of Internet users never even bother clicking through to the second page of results, which means being highly ranked could make or break your organization.

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Topics: Engagement

How to Inspire Fierce Customer Loyalty (plus 9 other insightful resources)

Written by Julie Dietz on April 29, 2016 at 8:30 AM

Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on tips for jumpstarting customer loyalty and digital engagement.

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Topics: Customer Experience, Customer Advocacy

What Are They Telling You? Using Online Community Data to Create Experiences Your Members Will Love

Written by Julie Dietz on April 29, 2016 at 8:00 AM

I may be dating myself, but see if you can place these lyrics:

Sometimes you want to go where everybody knows your name,

and they're always glad you came.

If you said it's a line from the Cheers theme song, you're right. If you didn't know it, hey, at least you're young.

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Topics: Member Communities, Associations, Online Community Software, Member Experience

Why Offering Access to Your Customer Community Converts Better Than Static Content Offers

Written by Julie Dietz on April 27, 2016 at 8:30 AM

Did you know that B2B companies that blog generate an average of 67 percent more leads per month than companies that do not blog? Creating high quality, relevant content, such as regular blog posts, is an essential element of effective content marketing strategies today.

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Topics: Customer Communities, Customer Advocacy

3 Growth Metrics You Can't Ignore Any Longer

Written by Julie Dietz on April 26, 2016 at 8:30 AM

Successful businesses take a hard look at their numbers at least once or twice a year, sometimes even more. When they do, they hammer out weaknesses and business goals such as increasing revenue or rolling out product updates, that they want to focus on in the next six months. At the top of nearly everyone's list, you can often find one goal: growth.

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Topics: Customer Success

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