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Julie Dietz

Julie is a content marketer at Higher Logic and regular contributor to the blog. Before Higher Logic, she worked her way through Europe and Asia as a freelance writer, editor and English teacher for local and international businesses.
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Recent Posts

11 Must-Have File Library Features to Look for When Selecting Online Community Software

Written by Julie Dietz on July 26, 2016 at 8:30 AM | 6 minute read

Ask 10 people in your office to describe your online community software. I bet almost all of them talk about forums and discussions. While forums are great for ongoing conversations, they're not effective for centralizing community resources or allowing members to share tools or collaborate on documents. That's why file libraries are an equally popular feature.

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Topics: Online Community Management, Engagement, Online Community

How to Use Your Association's Discussion Forums for SEO

Written by Julie Dietz on July 22, 2016 at 8:30 AM | 5 minute read

"If it isn't on Google, it doesn't exist." – Jimmy Wales, Internet Entrepreneur

Jimmy Wales was being generous. A more practical statement might be: If it isn't on the first few pages of Google, it doesn't exist. When was the last time you made it to page 10?

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Topics: Communications, Associations, Online Community Software, Online Community

How Associations Can Create Amazing Email Newsletters in Less Time [Step-By-Step-Guide]

Written by Julie Dietz on July 21, 2016 at 8:30 AM | 5 minute read

Have you ever been forgotten? Maybe your brother forgot your birthday. Or you spent hours on a project at office and your boss forgot about it, so your hard work went to waste.

No one likes to be forgotten, and for associations being forgotten by members can be disastrous. If members forget about you or your benefits, then there's no reason for them to participate or renew. That's just one of many reasons it's important for associations to stay at the top of their members' minds.

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Topics: Communications, Associations, Member Engagement, Marketing Automation

4 Ways Your Association is Letting Volunteers Down (And How to Fix It)

Written by Julie Dietz on July 20, 2016 at 8:30 AM | 4 minute read

What does your office look like? Are you close to your coworkers or your boss? What about your volunteers? Associations often have volunteers coming and going, emailing, or calling in order to get feedback and direction for their projects. You might talk to or email some of your volunteers more than your colleagues. Maybe you've even come to rely on them for help managing daily tasks, planning events, or welcoming new members.

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Topics: Volunteer Management, Associations, Online Community

4 Ways Association Executives Can Reduce Staff Stress

Written by Julie Dietz on July 15, 2016 at 8:30 AM | 5 minute read

What costs employers $300 billion per year? Workplace stress. According to the American Institute of Stress, workplace stress can cost employers more than $300 billion annually in medical care, turnover, absenteeism, and diminished productivity.

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Topics: Associations, Marketing Automation, Online Community

Secrets to Ending the Re-Training Cycle in Your Association

Written by Julie Dietz on July 13, 2016 at 8:30 AM | 4 minute read

Have you ever been frustrated by employee turnover and the training that inevitably comes after you finally find a replacement?

An employee takes an opportunity outside the organization, you get your new membership director and supporting staff trained on your AMS, member needs, and organizational policies - then the dreaded conversation happens again. Another employee is leaving, and you have to start all over.

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Topics: Engagement, Associations, Marketing Automation, Online Community

10-Minute Tasks that Association Executives Can Do to Improve Member Renewals

Written by Julie Dietz on July 8, 2016 at 8:30 AM | 5 minute read

What's more important? Attracting new members or keeping the members you already have? A participant in the 2015 Membership Marketing Benchmarking Study has the answer.

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Topics: Associations, Member Engagement, Marketing Automation, Online Community

How to Use the Psychology of Addictive Technology to Create Compelling Member Benefits

Written by Julie Dietz on July 7, 2016 at 8:30 AM | 8 minute read

Why do you check Facebook every time you're bored? Why do you reach for your phone almost before you've even opened your eyes in the morning? Go for the coffee maker as soon as you're on your feet?

It's habit. Habits are a powerful force in our lives that influence us in ways that we don't always fully recognize. Sure, we know that we have some habits, like biting our nails or fidgeting with our jewelry, but there are many other habits that we don't even realize we have.

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Topics: Associations, Member Experience, Marketing Automation, Online Community

5 Microvolunteering Opportunities to Get Members Involved in Your Association

Written by Julie Dietz on June 30, 2016 at 8:30 AM | 5 minute read

Association employees are the ultimate multitaskers. With small staffs and big memberships, association professionals do more with less every day, and they're good at it, but that doesn't mean that membership magic happens without help. More often than not, associations receive well-deserved support from their volunteer programs.

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Topics: Volunteer Management, Member Engagement, Marketing Automation, Online Community

How to Create Indispensable Benefits for Your Association Members

Written by Julie Dietz on June 29, 2016 at 8:30 AM | 5 minute read

Is there a rewards credit card in your wallet? What about a mileage plus pass for your favorite airline? A points system with your neighborhood grocery store? The marketplace is full of rewards programs, and chances are, you're part of at least one of them.

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Topics: Associations, Member Retention, Member Engagement, Online Community

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