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Julie Dietz

Julie is a content marketer at Higher Logic and regular contributor to the blog. Before Higher Logic, she worked her way through Europe and Asia as a freelance writer, editor and English teacher for local and international businesses.
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Recent Posts

Association Job Hacks: Secrets to Becoming Your CFO's Favorite Employee

Written by Julie Dietz on June 21, 2016 at 8:30 AM

Imagine that there was a radical shift in legislation in your industry and your members have to change the way that they do their jobs. They need to learn the new rules and how to follow them, and they need to do it quickly. So your association comes to the rescue with a cutting-edge training program to get your members up to speed.

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Topics: Member Communities, Associations

How to Make Your Website Your Association's Top Member Benefit

Written by Julie Dietz on June 9, 2016 at 8:30 AM

Association members are like business customers, they come to your organization for help. They want to solve a problem, to learn, to grow in their industry, or to find ways to contribute to a cause. And, similar to a business, that's what your association is built to do – help members by providing benefits.

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Topics: Communications, Associations, Member Experience, Member Engagement

Why Associations Shouldn't Be Giving Away All Their Content for Free

Written by Julie Dietz on June 8, 2016 at 8:30 AM

As a marketer, I'm accustomed to giving content away for free in order to attract people to our website. Apparently, this model is not best suited for all markets.

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Topics: Associations, Member Experience

Secrets to Keeping Your Association's Data Clean

Written by Julie Dietz on June 7, 2016 at 8:30 AM

You've put in the hours to craft the best email campaign possible. Your templates are beautiful, your subject line is intriguing, your content is insightful, and after all that hard work, you finally hit send. It's a moment of accomplishment - until your messages start bouncing back. You have the wrong email addresses; your data was too old.

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Topics: Associations, Online Community Software

6 Little Things That Frustrate B2B Customers (That You Can Change This Year)

Written by Julie Dietz on May 20, 2016 at 8:30 AM

Have you ever seen a frozen pond break apart into dozens of floating ice sheets? It goes from a solid ice floor to a dangerous gauntlet of too-thin icebergs bobbing in the freezing water.

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Topics: B2B Communities

Close More Sales Using These 4 Insights From Your Online Community

Written by Julie Dietz on May 18, 2016 at 8:30 AM

In 1998, marketing guru Seth Godin estimated that the typical consumer came in contact with an average of 3,000 marketing messages per day. Even though that sounds like a lot, that number is only accurate for a world before social media, before smartphones, and before our dependence on e-mail was fully developed. The number has likely skyrocketed.

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Topics: Customer Communities, B2B Communities

What is Net Negative Churn (And Why Do You Want It)

Written by Julie Dietz on May 17, 2016 at 8:30 AM

It's hard to pinpoint a single reason that your customers either stay with you or leave. However, if there's one thing we know for sure, it's this: change leads to churn. Customers will change their minds. Your services will evolve, and no matter what you do, your products or services aren't always going to be the right fit for every person every time.

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Topics: Customer Retention, Customer Success

What is Social Selling and Why Should You Be Doing It?

Written by Julie Dietz on May 16, 2016 at 8:30 AM

Sales techniques are like empires, they rise and fall with the changing the times, and it seems like every few years there's a new method for connecting with customers and closing deals. One of the most recent techniques that's been getting attention – and results – is social selling.

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Topics: Social Media, Customer Communities, B2B Communities

How Customer Engagement Increases Existing Customer Sales

Written by Julie Dietz on May 13, 2016 at 8:30 AM

There are ups and downs in the stock market, in housing prices, in consumer sales. These trends, even though they're important, are something we're used to, so when a new, important business trend comes along we may or may not pay attention.

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Topics: Customer Engagement

How to Triple Your Customer Advocates in One Week

Written by Julie Dietz on May 11, 2016 at 8:30 AM

In a perfect world, all of your customers would be highly engaged with your brand, vocal supporters of your products, and consistently make repeat purchases. Sounds pretty nice, doesn't it?

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Topics: Customer Experience, Customer Advocacy

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