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Julie Dietz

Julie is a content marketer at Higher Logic and regular contributor to the blog. Before Higher Logic, she worked her way through Europe and Asia as a freelance writer, editor and English teacher for local and international businesses.
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Recent Posts

Is It Time to Redesign Your Online Community?

Written by Julie Dietz on August 11, 2016 at 8:30 AM | 7 minute read

Have you ever heard the phrase "perception is reality?" It refers to the way people make judgements about something based on how it appears to the outside world. Nowhere is this more important than online, where smalltime brands can get a credibility and conversion boost by appearing well-designed, organized, and professional.

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Topics: Online Community Software, Member Experience, Online Community

How to Use Activity Data to Identify Your Association's Next Volunteers

Written by Julie Dietz on August 10, 2016 at 8:30 AM | 4 minute read

$23.56 per hour.

According to nonprofit management and advocacy organization, Independent Sector, that's the estimated worth of a job.

But what job? A paralegal? A dental hygienist? A mechanic?

All those careers pay close to $23/hr, but none are the job that I'm referring to.

What's your guess?

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Topics: Volunteer Management, Associations, Member Engagement, Online Community

Why Building Community Online is Important When Attracting and Engaging Millennials

Written by Julie Dietz on August 8, 2016 at 8:30 AM | 7 minute read

71% of American adults think that millennials are selfish. That's according to a recent public opinion survey from Reason-Rupe, and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they're focused on themselves, lacking engagement with other people.

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Topics: Millennials, Online Community Management, Associations, Online Community

How Bots Are Taking Over Your Association's Website (for Better and for Worse)

Written by Julie Dietz on August 4, 2016 at 8:30 AM | 7 minute read

Do you remember when phonebooks were delivered to your doorstep? I do. Every time one arrived, we'd pull it inside, leaf through it for a minute or two, and put it in the cabinet under the fish tank. When we needed something, whether it was a plumber or a good photographer, we'd pull out the phone book.

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Topics: Associations, Marketing Automation, Online Community

How to Create Content that Compels People to Join Your Association

Written by Julie Dietz on August 2, 2016 at 8:30 AM | 5 minute read

The phones rings, and without looking at caller ID, you pick up. Instead of hearing your mom's voice, you're connected with a salesman. That's usually your cue to end the conversation. But wait! Can you answer just this one question, please? To be polite, you do. Twenty minutes later you're still trying to find a way to get off that unexpected sales call.

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Topics: Associations, Marketing Automation, Online Community

5 Reasons Why Your Association's Prospecting Emails Fail (And How to Fix It)

Written by Julie Dietz on August 1, 2016 at 8:30 AM | 5 minute read

Internet Live Stats estimates that almost 3.5 billion people have internet, and according to Ipsos, 85% of those internet users have email. That means there are almost three billion email users around the world.

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Topics: Marketing, Associations, Member Engagement, Email Marketing, Marketing Automation

5 Steps to Start an Effective Employee Mentoring Program that People Want to Participate In

Written by Julie Dietz on July 29, 2016 at 8:30 AM | 5 minute read

Think back to your first job out of college. You were probably excited and wanted to learn everything. You may even have been eager to work your way up in the company.

What about now? Are you still at the same organization you joined right out of high school or college? Most people aren't. For one reason or another, people leave. They find new jobs with better opportunities, or more fulfilling work. That can be a problem for the organizations they leave behind, associations included.

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Topics: Online Community Management, Customer Experience, Member Experience, Online Community

3 Ways to Recruit More Members: Insights from the 2016 Membership Marketing Report

Written by Julie Dietz on July 28, 2016 at 8:30 AM | 4 minute read

Developing a growth strategy for your association takes time. It takes hours of debating the best methods to use to reach prospective members, and days of content creation and campaign management. It's stressful. And it could all boil down to nothing if you don't use tactics that are effective.

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Topics: Online Community Management, Member Communities, Associations, Email Marketing, Marketing Automation, Online Community

Everything Your Association Needs to Know About Pokémon Go

Written by Julie Dietz on July 27, 2016 at 8:30 AM | 6 minute read

What did you think about Snapchat when it first came out? Did you think it was a fad that would burn out? I did. But now, four years later, Snapchat is still going strong and those who jumped on the Snapchat bandwagon at the beginning are seeing the benefits.

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Topics: Associations, Marketing Automation, Online Community

11 Must-Have File Library Features to Look for When Selecting Online Community Software

Written by Julie Dietz on July 26, 2016 at 8:30 AM | 6 minute read

Ask 10 people in your office to describe your online community software. I bet almost all of them talk about forums and discussions. While forums are great for ongoing conversations, they're not effective for centralizing community resources or allowing members to share tools or collaborate on documents. That's why file libraries are an equally popular feature.

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Topics: Online Community Management, Engagement, Online Community

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