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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

How to Generate Compelling Content Ideas for Your Online Customer or Member Community [Infographic]

Written by Joshua Paul | on July 31, 2014 at 8:30 AM | 5 minute read

When your private online customer or member community is in its early stages, you have to rely heavily on content as the driving force that brings people in. Your online community is not just competing against other communities and social spaces, but other priorities as well.

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Topics: Customer Communities, Member Communities, Online Community

How to Use Data from Your Private Online Community to Make Better Decisions

Written by Joshua Paul | on July 24, 2014 at 8:30 AM | 5 minute read

Running a private online community for your association comes with its fair share of decisions"”from the daily steering of the community to quarterly strategic adjustment. In fact, managing your association's online member community is often viewed as a microcosm of overall association management. As an association executive, it's your job to make the choices that will keep your association members engaged and looking to your community as a valuable resource.

However, without the right information driving those decisions, the choices that come with managing an association (or an online member community) can seem overwhelming.

That's why you need a little bit of the "good stuff"" and why we're happy to share this new whitepaper from our friends, Peter Houstler, CEO of Mariner Management and Marketing, and Elizabeth Weaver Engel, CEO of Spark Consulting.

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Topics: Online Community Management, Associations, Member Experience, Online Community

Why People Contribute in Private Online Communities [Engagement Tips]

Written by Joshua Paul | on July 16, 2014 at 10:15 AM | 4 minute read

People have lots of outlets and opportunities to "talk" online. There's no shortage of large social networks out there to soak up their attention. Yet, despite having so many options, people still participate heavily in private online customer or member communities.

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Topics: Online Community Management, Engagement, Online Community

Don't Let Bad Email Subject Lines Hurt Online Community Engagement

Written by Joshua Paul | on July 11, 2014 at 8:30 AM | 5 minute read

If your branded online community is like most others out there, the majority of your members probably don't check it every day. Unlike their public social network accounts that they check multiple times a day, your branded online customer or member community is more likely to be a place they visit with intention. They sign in to ask a question in the discussion forum, read a new blog post from your CEO, check out a new how-to video, or follow up on an offer. That's where the importance of email comes in.

The Role of Email in Private Online Community Engagement

Email is a big part of creating an online community that consistently keeps customers or members engaged. Your target audience is full of very busy people. By sending both manual campaigns and automated emails with updated information, newsletters, and invitations for specific actions, you can stay top-of-mind and encourage community members to come back to the community to get value.

Email is a vital part of your community management plan. That is why you'll find sophisticated email marketing systems built-in most business-class online community software platforms.

Unfortunately, not just any old email will do. Your members likely get dozens of emails a day, so your email communication needs to stand out from the pack. You put a lot of effort into creating value for your target audience in your online community, so you don't want to leave "conversion opportunities" on the table.

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Topics: Customer Engagement, Online Community

How to Increase Engagement By Featuring Members in Your Private Online Community

Written by Joshua Paul | on July 8, 2014 at 8:30 AM | 6 minute read

There are a host of reasons why members join private online communities. They're likely looking to capitalize on a specific value proposition that your community has to offer—unique content, access to resources, networking ability, etc.

However, joining a community and participating in a community are two very different actions with differing motivators.

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Topics: Member Engagement, Online Community

How to Increase Customer Engagement in Your Online Community: 6 Lessons from the World Cup

Written by Joshua Paul | on July 2, 2014 at 8:30 AM | 4 minute read

It's hard not to get caught up in an international event like the World Cup. There's an innate sense of camaraderie that seems inevitable when, suddenly, we all have an entire country to root for. No longer are our sports allegiances divided by state, region, or high school. Events like the World Cup put us all on the same team.

There must be something else to it though, right? Every four years, we turn into a nation of soccer watchers—when most of us probably haven't paid much attention to the sport since the last World Cup. People take off work. Sports bars are packed to capacity. Even people who don't even seem to enjoy watching soccer are now completely engaged.

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Topics: Customer Engagement, Online Community

The Ultimate Guide to Public Social Networks vs. Private Online Communities

Written by Joshua Paul | on June 25, 2014 at 2:35 PM | 9 minute read

Social networks, social business, social media, social strategy, and social communities. After a while these terms become blended within an organization, especially for those people who don't focus on these tools and strategies every day.

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Topics: Online Community Software, Online Community

The Evolution of Customer Engagement: Where is Your Business?

Written by Joshua Paul | on June 12, 2014 at 12:20 PM | 5 minute read

The information age has changed a lot about the way we do things. Companies are marketing products differently, consumers are shopping for those solutions differently, and customer engagement has become more important than ever.

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Topics: Customer Communities, Customer Engagement, Online Community

Growing an Online Community: 8 Ways to Super-Charge Engagement

Written by Joshua Paul | on June 6, 2014 at 8:30 AM | 5 minute read

Building community online can have a big impact on your ability to maintain strong relationships with customers or members. Your organization can then leverage those relationships to achieve a variety of business outcomes—ranging from increasing customer retention and developing customer advocates to creating more innovative products and increasing revenue.

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Topics: Member Engagement, Online Community

How to Build Customer Loyalty By Giving Insight into Your Organization

Written by Joshua Paul | on May 29, 2014 at 8:30 AM | 6 minute read

As with any good partnership, your relationship with your customers is a two-way street. Not only do you need to understand your customers' needs and goals, but your customers need to have an understanding of your company and how it works.

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Topics: Customer Engagement, Online Community

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