Launching a private online community for customers, members, employees, or partners is a big undertaking and you want to make sure all your hard work pays off. However, in the excitement of the planning and launch process, it's not uncommon for companies to get ahead of themselves and neglect crucial details. When you're just starting out and everything is new, it's easy to laugh off the question of, "What could possibly go wrong?"
Unfortunately, it does take hard work and careful planning to make sure your online community is successful. There are several areas of research, strategic elements, and community management processes that, if not addressed during the planning phase, can lead to the derailing of your community down the line. With all that needs to go right, planning for the best and the worst at the same time can get a little overwhelming.