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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

5 Essential Online Community Management Tasks to Kick Off the Year

Written by Joshua Paul | on January 20, 2015 at 10:55 AM | 4 minute read

With the start of a new year, you probably have an extensive list of goals and to-dos to improve the health and functionality of your private online community. However, before you get too caught up in some of your loftier ambitions, there are a few online community management tasks you can tackle to get the year started off on the right foot.

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Topics: Online Community Management, Online Community

Get Better Insight into Your Customers or Members with the New Activity Timeline in Socious Online Community Software

Written by Joshua Paul | on January 8, 2015 at 8:30 AM | 2 minute read

What is the most important part of any online community? Even if you have the best looking site, with the slickest technology under its hood, none of that matters without people.

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Topics: Community Platforms & Updates, Online Community

How to Improve Customer Lifetime Value Using Your Online Customer Community Platform

Written by Joshua Paul | on December 9, 2014 at 8:30 AM | 7 minute read

Most companies invest big bucks to build their customer base. Unfortunately, while spending large amounts to acquire new customers, many organizations often make the mistake of paying less attention to the customers they already have.

Despite customers costing significantly more to acquire than retain "five to ten times as much," according to Bain and Co. marketing strategies still tend to focus predominantly on new customer growth.

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Topics: Online Community

Why Online Customer Communities Need a Purpose Bigger Than Building Community

Written by Joshua Paul | on December 3, 2014 at 10:45 AM | 5 minute read

A few years ago, I penned what I believe is still one of the most concise and clear definitions of social business:

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Topics: Customer Communities, Online Community Management, Online Community

The First Five Places to Look to Increase Online Community Engagement

Written by Joshua Paul | on November 25, 2014 at 9:55 AM | 5 minute read

By now, you're well aware how important ongoing engagement is to the success of your online customer or member community. Without active conversations in your discussion forums or dedicated readers for your content, your entire online community management strategy falls flat.

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Topics: Online Community Management, Engagement, Online Community

Steal This Simple Way to Cement Your Online Community's Success Before You Launch It

Written by Joshua Paul | on November 18, 2014 at 10:15 AM | 4 minute read

Launching a private online community for customers, members, employees, or partners is a big undertaking and you want to make sure all your hard work pays off. However, in the excitement of the planning and launch process, it's not uncommon for companies to get ahead of themselves and neglect crucial details. When you're just starting out and everything is new, it's easy to laugh off the question of, "What could possibly go wrong?"

Unfortunately, it does take hard work and careful planning to make sure your online community is successful. There are several areas of research, strategic elements, and community management processes that, if not addressed during the planning phase, can lead to the derailing of your community down the line. With all that needs to go right, planning for the best and the worst at the same time can get a little overwhelming.

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Topics: Online Community Management, Online Community

7 Reasons That an Online Community Site is the Ultimate SEO Hack

Written by Joshua Paul | on November 11, 2014 at 9:15 AM | 4 minute read

This post was contributed by Tom Schwab of Inbound for eCommerce.

Too often it seems like every new SEO trick becomes the thing that Google punishes on the next algorithm update. While you can argue on the existence of negative SEO, there is no debate that having more user generated content on your site is good for SEO.

After talking with the community managers at companies like King Arthur Flour and Sephora at the IRCE conference earlier this year, we beta tested our own online community site for our direct-to-patient, B2C ecommerce site. The engagement results were promising, but what really spurred us on was the analytics we saw. We knew the search engines saw them too and would reward us.

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Topics: Marketing, Online Community

How to Improve Customer Satisfaction By Getting More Customers to Trust You

Written by Joshua Paul | on November 4, 2014 at 8:30 AM | 5 minute read

It's no secret that Socious runs many of its marketing programs and blog on the HubSpot platform. We use their marketing and sales tools extensively and I've personally been using their platform for over four years. That's why I was especially excited about some of the new features announced at HubSpot's Inbound conference in September.

One feature in particular that caught my eye was the calendar function. It allows you to manage all of your blog posts, email campaigns, and social media postings in one place. This makes scheduling easier so you can make sure all of your messages and content are spaced appropriately and nothing falls through the cracks. In theory, it all sounded great.

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Topics: Customer Success, Online Community, Marketing Automation

Everything You Need to Know About Careers in Community Management [Infographic]

Written by Joshua Paul | on October 28, 2014 at 8:30 AM | 4 minute read

If you've recently started to consider a career change to community management, chances are you've come up with more questions than answers.

Due to the relatively new need for community management positions, the various roles and responsibilities have gone largely undefined. However, if you have plans to embark on a career in this rapidly growing field, there are certain factors and details you'll need to know to make your plans.

Luckily, our friends at The Community Roundtable conducted an in-depth survey on the "role, compensation and career path of the community professional" to help answer some of the biggest questions surrounding community management careers. Some of their preliminary results have been released in an infographic you can download here.

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Topics: Online Community Management, Online Community

5 Proven Private Online Community Strategies for Associations

Written by Joshua Paul | on October 21, 2014 at 11:03 AM | 5 minute read

Associations and other nonprofit membership organizations are already natural communities. This makes building a community online a common sense decision for most association executives.

However, there is more than one way to leverage a private online community. Since every association's mission, priorities, and capacity are different, their abilities to capture the opportunities that building communities presents are also unique.

How associations leverage their online communities depend on the overall purpose of their community, which are based on the organization's overall goals. This may include:

  • improving retention
  • increasing the value of member benefits
  • keeping member engaged
  • educating the public
  • boosting advocacy toward a legislative initiative
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Topics: Member Communities, Online Community

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