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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

Why Women Prefer Online Communities to Social Networking Sites

Written by Joshua Paul | on February 17, 2011 at 10:30 AM

Only recently have organizations begun to optimize how they use public social networking websites and online communities to fit their member's online preferences.

Both online communities, where the data is owned by the organization proving the community, and public social networks, like Facebook and LinkedIn where the data is owned by the social networking site, have a role in member engagement. Simply tailoring your member engagement strategy to the way different segments operate online (i.e. men vs. women or new members vs. longtime members) can significantly help your organization engage, mobilize, and retain members.

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Topics: Member Communities, Associations, Member Experience

10 Practical Ways to Use a Mobile Conference App

Written by Joshua Paul | on February 15, 2011 at 7:47 AM

Meeting and conference attendees increasingly demand ways to engage organizers, presenters, and each other from the time they register for months after the event. Conference management software often includes an online community platform to drive engagement prior to and following the conference.

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Topics: Customer Engagement

Associations: 8 Myths of Marketing Large Nonprofits

Written by Joshua Paul | on February 14, 2011 at 8:30 AM

What can association leaders learn from the American Marketing Association Foundation's report, Nonprofit CMOs Call for a Transformation of Marketing?

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Topics: Associations, Nonprofits and Charities

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