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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

Why Private Social Networks for Associations Aren't About Networking

Written by Joshua Paul | on April 21, 2011 at 10:10 AM | 4 minute read

Private social networks for associations are failing at a significant rate. The nature of initiatives at membership organizations and the false promises that "someday your members will participate" which certain private social network providers employ make this failure a slow, embarrassing process visible both inside and outside the association.

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Topics: Engagement, Social Media, Member Communities, Associations, Online Community

Are Free Membership Models the Future for Associations? - Part 2

Written by Joshua Paul | on April 14, 2011 at 8:30 AM | 2 minute read

This is the second part of our article on free membership models being explored by many associations. You can read the first part in this series to understand why a membership organizations are thinking about eliminating dues, common concerns about moving to a free membership model, and which types of organizations are most successful in making this kind of shift.

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Topics: Member Communities, Associations, Marketing Automation, Online Community

5 Ways Associations Can Engage New Members in Their Online Community

Written by Joshua Paul | on April 12, 2011 at 11:50 AM | 3 minute read

I recently attended an ASAE Idea Swap where the topic was onboarding new members. It was a great discussion facilitated by Susanne Connors Bowman from The Haefer Group and a lot of innovative ideas were shared.

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Topics: Member Engagement, Online Community

10 Things Association Execs Need to Know About Mobile Membership Apps

Written by Joshua Paul | on April 5, 2011 at 1:14 AM | 4 minute read

Think your association can wait to start using mobile apps to engage your members? Think again. Both consumer and enterprise mobile technology is quickly overtaking traditional online channels for certain types of member engagement.

The 2011 Digital Now conference, which is focusing on mobility for associations and nonprofits this year, reminds us that membership organizations are well suited to engage their constituents through mobile devices. For this reason, many are not waiting years - as they have historically -  for the technology to be tested in the for-profit arena, before bringing this benefit to their members.

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Topics: Online Community

Are Free Membership Models the Future for Associations? - Part 1

Written by Joshua Paul | on March 31, 2011 at 8:30 AM | 4 minute read

This post builds on, and responds to, the recent discussions about one of the major trends steamrolling toward associations and other membership organizations in the next 5 years.

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Topics: Member Communities, Associations, Marketing Automation, Online Community

4 Membership Marketing Tips From 'The Social Network'

Written by Joshua Paul | on March 1, 2011 at 10:55 AM | 3 minute read

While the push to increase non-dues revenue continues, membership dues are the life blood of most associations and user groups. Membership marketing plays a critical role in keeping that blood pumping.

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Topics: Member Communities, Marketing Automation, Online Community

How to Engage Members Using Your Member Database

Written by Joshua Paul | on February 24, 2011 at 8:30 AM | 2 minute read

This was the second slide in a presentation led by DelCor and designDATA during last year's ASAE annual meeting entitled, "Selecting an AMS/CRM - Audience Shootout for Medium to Large Associations". While later in the presentation, they laid out why this is not the case, it was an acknowledgement that large and mid-sized associations want more from their member database software.

In the session, the expert panel of association executives also confirmed that larger associations don't want association management systems that can run every aspect of their organization. They recognize that this leads to one company doing a lot of things fairly instead of doing a few things really well. More often than not, larger associations are looking to integrate best-of-breed systems in each area with their member database.

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Topics: Member Engagement, Online Community

5 Common Pitfalls to Avoid When Launching an Online Community

Written by Joshua Paul | on February 22, 2011 at 10:14 AM | 4 minute read

Launching an online community is the most critical phase of implementing an online community for your association, nonprofit, or user group.  It’s the first chance you have to show your members what you have been working on and have them see the value of your new online community. If you don’t take time to think through the launch phase, you could find yourself scrambling to think of a back-up plan. 

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Topics: Online Community Software, Online Community

3 Decisions That Can Make or Break Your Online Community

Written by Joshua Paul | on February 21, 2011 at 12:07 PM | 1 minute read

Responding to Maggie McGary's online community post on SocialFishing got me thinking about the foundation that associations and other membership organizations need in order to launch and maintain a successful online member community.

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Topics: Member Communities, Online Community

Why Women Prefer Online Communities to Social Networking Sites

Written by Joshua Paul | on February 17, 2011 at 10:30 AM | 2 minute read

Only recently have organizations begun to optimize how they use public social networking websites and online communities to fit their member's online preferences.

Both online communities, where the data is owned by the organization proving the community, and public social networks, like Facebook and LinkedIn where the data is owned by the social networking site, have a role in member engagement. Simply tailoring your member engagement strategy to the way different segments operate online (i.e. men vs. women or new members vs. longtime members) can significantly help your organization engage, mobilize, and retain members.

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Topics: Member Communities, Associations, Member Experience, Online Community

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