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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

Become a Better Online Community Manager This Weekend

Written by Joshua Paul | on May 27, 2011 at 8:30 AM | 2 minute read

In the United States, we're getting ready to enjoy the Memorial Day three-day weekend. For the digital crowd, this means three warm, lazy mornings with an iPad (or laptop) in one hand and better coffee than the "office brew" in the other.

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Topics: Online Community Management, Online Community

Planning an Online Community? 10 Questions for Members About Access

Written by Joshua Paul | on May 26, 2011 at 5:30 AM | 1 minute read

Ask Members About How They Access Information at the Beginning of the Online Community Planning Process

When planning an online community for customers or members, it is important to have a firm understanding your members' online behavior and communication preferences. Understanding how your audience will access your community will help you select the software and features that are right for your organization.

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Topics: Online Community Management, Engagement, Online Community

The Real Reason Virtual Communities Matter to Nonprofits

Written by Joshua Paul | on May 24, 2011 at 9:30 AM | 2 minute read

Not-for-profit organizations feel pressure. They feel pressure from their board. They feel pressure from their partners. They feel pressure from their staff. And they feel pressure from their mission. One of the newest and most intense pressures they feel is the pressure to use social media and social networks effectively. This pressure is so strong partly due to the speed in which ideas travel online and the number of people who get their information from online sources.

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Topics: Member Communities, Nonprofits and Charities, Online Community

Positioning Your Online Community for Success

Written by Joshua Paul | on May 21, 2011 at 11:20 AM | 3 minute read

How an Organization Positions Their Online Community Can Be The #1 Factor in Its Success or Failure

A private online community can be a tremendous driver of customer retention, revenue generation, and member/customer satisfaction. The way that your organization positions its online community for customers, or members, is one of the most important decisions in creating a viable social strategy. Why? How your online community is positioned determines how much usage it will get, the amount of value your audience sees in your organization, and how your organization is perceived as viewing community building and its customers.

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Topics: Online Community Management, Customer Communities, Online Community

Private Member Communities: Your Running Shoes in the Race for Relevance

Written by Joshua Paul | on May 12, 2011 at 10:12 AM | 4 minute read

Do you think most nonprofit membership organizations have to make radical changes in order to survive and thrive? Based on my experience with hundreds of associations, I'd say you that many do. Luckily, there are very smart, passionate people who have committed their careers to bringing tangible solutions to the association community.

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Topics: Member Communities, Associations, Member Experience, Online Community

New Mobile App Report Could Save Associations Money

Written by Joshua Paul | on May 10, 2011 at 9:21 AM | 4 minute read

Mobile apps are hot right now. Mobile technology sessions are full and our booth is buzzing at this year's conferences. Everybody wants one. However, few fully understand the strategic and functional facets of providing a mobile app that supports the missions of associations. A recent report from Forrester provides some important clarity to association executives around the reach, usage, and cost of mobile apps.

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Topics: Associations, Online Community Software, Member Experience, Online Community

How Online Community Platforms Keep Conferences Alive

Written by Joshua Paul | on May 5, 2011 at 8:30 AM | 4 minute read

Are Organizations Without an Online  Community Platform Missing Big Opportunities When They Hold a Conference?

How do meeting planners, marketers, and association executives measure conference success - revenue, registrations, attendance? What about long-term member or customer engagement? Is your conference still successful if the thought-leadership, idea sharing, and conversations tapered off a few days after the conference and disappear almost completely after a week?

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Topics: Member Engagement, Online Community

4 Ways to Keep Discussion Forums Active [Online Community Tips]

Written by Joshua Paul | on April 29, 2011 at 10:22 AM | 2 minute read

As successful community managers know, tools and technology are only half the equation for a successful online community. The other half includes strategy, methodology, and consistently executing on an engagement plan.

Online forums are one of the most powerful tools in your online member or customer community. Though blog content, document libraries, surveys, and online collaboration tools keep member engaged, online discussion boards are usually the center of the helpful discussions and idea sharing in your online community.

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Topics: Online Community Management, Online Community

Why Are Email Open Rates Important in Membership Marketing? [Response]

Written by Joshua Paul | on April 28, 2011 at 10:35 AM | 4 minute read

Should marketers drop the use of open rate when measuring email marketing effectiveness? Membership marketers should not live and die by open rates.  Open rates are not an exact science and association membership and marketing professionals can't rely solely on open rate figures to tell how many people read their message.

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Topics: Communications, Engagement, Associations, Marketing Automation, Online Community

3 Trends to Watch in Online Member Engagement

Written by Joshua Paul | on April 25, 2011 at 12:17 PM | 2 minute read

This week is ASAE's 2011 Marketing, Membership, and Communications Conference. This event aims to help association professionals learn the tools and techniques to increase the perceived relevance of their organizations and keep members engaged over time.

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Topics: Member Engagement, Online Community

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