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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

The Role of Online Communities in Member Recruitment & Retention [data]

Written by Joshua Paul | on October 18, 2011 at 2:25 AM | 2 minute read

In the recent 2011 Membership Marketing Benchmarking Report, organizations who saw membership decrease over the past 5 years indicated that poor products and services were one of their leading challenges to membership growth. The association executives surveyed for this report also said that their organization's perceived lack of value was the #1 reason why members don't renew their membership.

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Topics: Member Retention, Associations, Member Communities, Online Community

3 Online Community Launch Tips Proven to Increase Engagement

Written by Joshua Paul | on October 13, 2011 at 10:31 AM | 3 minute read

We write a lot about the decisions that executives and community owners need to make upfront to create a successful online community. However, what do you do when the ball is rolling? How do you ensure your customers or members to find the community helpful, easy to participate in, and worthy of their time? One of the most important steps to take is testing your community before rolling it out to your entire customer base.

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Topics: Online Community Software, Online Community

10 Secrets of the B2B Social Business Superhero

Written by Joshua Paul | on October 11, 2011 at 9:47 AM | 4 minute read

Spoiler Alert: I have it on good authority that true superheroes (the ones with superhuman powers) don't really exist. Luckily, if you keep this fact under wraps, you can use the following social business superhero secrets to make you and your social business strategy look superhuman to your company and customers.

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Topics: B2B Communities, Online Community

Why Private Social Communities Fail & How to Avoid It? Pt. 4 of 4 [Technology]

Written by Joshua Paul | on September 29, 2011 at 10:00 AM | 4 minute read

Over the last month, I've outlined 25 common pitfalls that organizations can identify upfront in the planning process to avoid a failed online customer or member community. The areas we looked at were:

In this final post of the series, I'll cover the ways that your social business platform plays a role in whether your private online community thrives or dies an embarrassing, brand-damaging death.

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Topics: Online Community Management, Associations, Online Community

5 New Online Community Statistics for Association Executives [data]

Written by Joshua Paul | on September 27, 2011 at 8:45 AM | 3 minute read

Recently, the Pew Research Center's Internet & American Life Project released its latest report covering online community. Here are the slides and member engagement takeaways from their study:

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Topics: Member Communities, Online Community

More Community Management Problems That Can Sink Your Online Community

Written by Joshua Paul | on September 22, 2011 at 1:22 PM | 4 minute read

This post is the second half of the article on the 9 primary community management-related reasons that private online customer or member communities fail. The purpose of this series is to help marketers, membership managers, and other social business professional to learn how to create sustainable successful online communities by looking at the reasons why online communities don't make it and how to avoid the same fate.

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Topics: Online Community Management, Online Community

Community Management Reasons Online Communities Fail (Part 3 of 4)

Written by Joshua Paul | on September 20, 2011 at 8:30 AM | 3 minute read

Over the past 2 weeks, we have looked at the strategic reasons why private online communities fail and the structural or organizational reasons why customer and member communities don't survive. Today, we are going to dive deeper and explore 4 of the 9 primary community management-related reasons why online communities fail at companies and membership organization, like associations. The rest will be posted later this week.

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Topics: Online Community Management, Online Community

How Customer Communities Help Turn B2B Products Into Brands

Written by Joshua Paul | on September 15, 2011 at 8:30 AM | 2 minute read

This article was originally published by Social Media Today.

Why is it that Apple's two-year-old iPhones are outselling the latest most geeked-out phone from Apple's competitors? Two hints: It is not because Apple's hardware is superior. It is not because the average soccer mom buying an iPhone can immediately tell the difference in the icon design between and iPhone and non-Apple smartphone.

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Topics: B2B Communities, Online Community

4 Organizational Reasons Why Private Social Networks Fail (Pt. 2 of 4)

Written by Joshua Paul | on September 13, 2011 at 10:09 AM | 5 minute read

 

Last week, I launched this series on why online customer communities fail in order to help business leaders, association executives, and community managers understand and avoid the most common pitfalls. The last post focused on flawed strategies and misaligned goals. This week, we'll look at the reasons that online communities die that relate to the organization and its senior leadership.

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Topics: Online Community Software, Online Community

3 Rules for Effective User Group Management

Written by Joshua Paul | on September 9, 2011 at 11:22 AM | 2 minute read

User groups benefit both companies who provide products (usually B2B software or technical products), as well as the users who need those products to be successful in their businesses and jobs. However, aside from finding the growing amount of customer community information online and translating tips for associations and nonprofit membership organizations, there are not a lot of best practices published for successfully starting and managing a user group. We want to change that starting today!

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Topics: User Group Communities, Online Community

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