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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

How to Improve Customer Marketing By Providing More Relevant Information

Written by Joshua Paul | on December 9, 2011 at 8:30 AM | 2 minute read

What can consumer-facing companies, like Google, Amazon, and Netflix, teach us about marketing to our existing customers? They have all figured out that providing highly relevant information to customers keeps them customers.

In the same way that these companies have proven that various degrees of personalized information and recommendations correlate to higher levels of customer stickiness, your organization can use this customer marketing approach to increase customer retention and additional sales opportunities.

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Topics: Marketing, Customer Engagement, Online Community

17 Tips for Planning a Private Social Network for Your Business

Written by Joshua Paul | on December 5, 2011 at 1:49 PM | 2 minute read

Marketers and membership professionals continue to see the value of leveraging their online community to increase revenue and control costs. However, the path of taking a social business strategy from business idea to business impact can be less clear.

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Topics: Customer Communities, Online Community

How to Create an Online Community Using Market Research

Written by Joshua Paul | on December 2, 2011 at 8:30 AM | 6 minute read

Planning a private social network for customers or members takes a lot more than translating the features that you use on Facebook into an enterprise environment. Once you have interviewed customers and staff about their problems, how they use the Internet, and the information that is most valuable to them, you can conduct surveys to confirm your interview data. Next, it is time to use primary market research to prioritize the characteristics of your online community.

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Topics: Engagement, Online Community

3 Online Community Software Features Your CEO Will Love

Written by Joshua Paul | on November 29, 2011 at 9:12 AM | 2 minute read

Your CEO doesn't care about your social business strategy in the same way that you do. As more organizations moved toward implementing social software to engage prospects and customers in 2011, marketing, customer care, and strategy executives have a lot for which to be thankful.

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Topics: Customer Communities, Online Community

How Live Events Improve Customer Relationships

Written by Joshua Paul | on November 15, 2011 at 8:30 AM | 1 minute read

We recently brought its customer community together for a live multi-day event focused on learning, networking, and product feedback. Being an online customer community software company, we were overwhelmed by the positive response of our customers to the in-person workshops. The feedback highlighted how important it is for B2B companies to combine live conferences and online customer communities to build strong customer relationships.

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Topics: Customer Experience, Online Community

5 Social Media Tips for Association Communications Professionals

Written by Joshua Paul | on November 9, 2011 at 11:47 AM | 3 minute read

This is a guest post by Sheri L. Singer, president of Singer Communications, a PR, marketing and communications firm specializing in the nonprofit community.

As a communicator working in the association, nonprofit or foundation arena, when it comes to social media, you may identify with one or more of the following categories:

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Topics: Member Communities, Marketing Automation, Online Community

5 Types of Online Community for Business - Part 2

Written by Joshua Paul | on November 4, 2011 at 8:43 AM | 5 minute read

Somewhere in the country, an executive is scratching his or her head over how to build a community of their customers or members. Their goals are clear, but with over 170 million tweets flying around each day, finding the right information to get started can be daunting. After acquiring a firm grasp on the impact they would like their online community to have on their organization and the critical problems that their customers would like solved, their first question should be:

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Topics: Customer Communities, Online Community

What Kind of Social Networking Does Your Business Need? - Part 1

Written by Joshua Paul | on November 1, 2011 at 11:00 AM | 2 minute read

Last week, I attended an online community business roundtable for small and medium-sized organizations. One of the big questions coming out of the event was, "What are the free tools I can use to build an online community?" Since building community around a business and customer base is new in many B2B and membership organizations, executives often look first to free or low-cost solutions to build customer or member communities.

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Topics: Online Community Software, Online Community

Your Online Community Strategy is a Product Strategy

Written by Joshua Paul | on October 28, 2011 at 12:45 PM | 2 minute read

Creating an online community that focuses on helping members or customers become more successful in their jobs, businesses, and lives is much more that a social strategy - It is a strategic imperative for all mid-sized and large companies and membership organizations.

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Topics: Online Community Management, Customer Communities, Online Community

4 Ways to Make Your Professional Online Community More Fun

Written by Joshua Paul | on October 26, 2011 at 9:07 AM | 2 minute read

Do your in-person customer or member events rock? Do you have live music and mixed drinks intermingled with your educational and product sessions? At a recent workshop on online communities, a young man asked, "Our live networking events are amazing"¦really amazing, but our online community is boring. How can we expect our customers to use our private social network when our in-person events are so good?"

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Topics: Online Community Management, Online Community

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