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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

8 Ways to Use Video Effectively in Your Private Online Community

Written by Joshua Paul | on May 2, 2012 at 8:30 AM | 3 minute read

The world is going visual! YouTube is the #2 search engine on earth. Pinterest has become the #3 social network based on sharing visuals. And tools like video sharing app, Socialcam, are seeing adoption skyrocket. How can you translate the popularity and comfort of video into your private customer or member community?

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Topics: Engagement, Online Community

5 Employee Groups That Should Access Your Online Customer Community Daily

Written by Joshua Paul | on April 27, 2012 at 10:11 AM | 3 minute read

Online Communities in Business Are Not Just For Social Media Geeks

Online customer communities, private social networks where customers, partners, and employees are brought together by companies for the success of their customers, are often thought of as the domain of the social media team.

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Topics: Customer Communities, Online Community

Why is the '24-Hour Rule' Important in Building an Online Community?

Written by Joshua Paul | on April 24, 2012 at 3:45 PM | 4 minute read

You and your team worked your tails off building an online community and now, only a small percentage of customers or members are using it. Creating and growing a new online community, even if it is built on top of an existing customer base or membership organization, takes a vast amount of planning and community management activity.

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Topics: Online Community Management, Online Community

With Enterprise Online Communities, Simplicity Wins. Or Does It?

Written by Joshua Paul | on April 20, 2012 at 10:45 AM | 2 minute read

With Facebook's recent acquisition of photo effects and sharing mobile app, Instagram, it is easy to see how one could say that simplicity wins the day in social networking software. Twitter's meteoric rise and the success of employee collaboration tool, Yammer, are also examples of the power of simple, easy-to-learn social applications with easy-to-use social networks.

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Topics: Online Community Management, Online Community Software, Online Community

4 Steps to Strengthen Your Online Community Engagement Plan

Written by Joshua Paul | on April 17, 2012 at 12:17 PM | 2 minute read

As we discussed in our video on understanding the online community lifecycle, there is no “silver bullet” to building a private online community. It takes time, understanding of your audience, and persistent value-added activity. Whether you are engaging customers, members, employees, prospects, or another stakeholder group, building community always includes a series of steps including onboarding, profiling, and nurturing.

With such a multidimensional engagement plan, where should you point your microscope when your online community is underperforming?  

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Topics: Engagement, Online Community

How to Improve Customer Retention With a Private Online Community

Written by Joshua Paul | on April 10, 2012 at 8:30 AM | 2 minute read

At you next customer conference or membership meeting, take an informal poll asking people why they do business with you? The data that you gather will be gold to your marketing, membership, and product management teams. While you'll hear answers across a broad spectrum, but they will most likely have this theme in common:

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Topics: Customer Engagement, Online Community

How to Select the Best Online Community Software: Part 3 of 3

Written by Joshua Paul | on April 5, 2012 at 8:30 AM | 2 minute read

A Big Dance Approach to Evaluating Private Social Networks

Selecting the right online community platform your business or membership organization can be a harrowing experience. While there are significant differences between companies and software options, they are not always clear in marketing pages of each provider's website.

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Topics: Online Community Software, Online Community

What is Social Business? A Clear Definition

Written by Joshua Paul | on April 3, 2012 at 10:35 AM | 4 minute read

"Social business" is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat hosted by online magazine CMSWire last fall, top consultants, executives, and marketers spent over an hour debating the question, "What is Social Business?" without gaining an inch of common understanding.

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Topics: Customer Communities, B2B Communities, Online Community

How to Pick Online Community Software NCAA-Style: Part 2 of 3

Written by Joshua Paul | on March 27, 2012 at 8:30 AM | 3 minute read

In part one of this three part series, we covered the initial rounds of action in our bracketology approach to selecting a private social network for customers or members. This included how to cast a wide net and pare down your list of private social network providers based on basic functionality, integration, and each company's core focus.

Now, we are on the Sweet Sixteen, where you'll match your organization's plans and parameters with online community software.

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Topics: Online Community Software, Online Community

10 Types of Content that Drive Adoption in Private Online Communities

Written by Joshua Paul | on March 23, 2012 at 11:57 AM | 3 minute read

Are you worried about how to get your customers or members to visit, participate, and return to your private online community? Or do you have a private social network for members that more closely resembles a ghost town than a value-added benefit of doing business with your organization?

Having implemented private online communities at companies and associations for over 10 years, we know that a significant part of increasing usage of an online community is the level of insightful, exclusive content within the community. Members stay active in the community over the long-term due in part to the relationships they form across the network, but the driving force behind engagement over the first 1-2 years is access to content that can help customers or members in their workday, careers, and industries.

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Topics: Online Community Management, Online Community

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