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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

How to Improve Customer Relationships Using a Business-To-Business Online Community [Transcript]

Written by Joshua Paul | on July 11, 2012 at 8:30 AM

In episode #1 of our web series, ProCommunity, I spoke with Vanessa DiMauro, CEO of Leader Networks. We discussed how business-to-business companies are using online customer communities to strengthen customer relationships and spur innovation.

We also covered the differences between business-to-consumer and business-to-business online communities, the process for creating a business-to-business online community, and how to get the most out of your online community metrics.

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Topics: Customer Engagement

How to Create a B2B Online Customer Community

Written by Joshua Paul | on July 10, 2012 at 8:30 AM

Social business is all too often discussed in broad, homogeneous terms.

For instance, B2B online customer communities are a very different animal than B2C communities. B2B online communities foster long-term relationships to promote peer-to-peer problem solving and enhancing products, while the aim of B2C online communities is usually geared toward directly increasing market share or brand awareness.

We recently launched a web show and podcast for social business professionals which highlights how organizations can use online communities to drive business performance. The first episode features a discussion with Vanessa DiMauro of the research and social consulting firm, Leader Networks.

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Topics: B2B Communities

ProCommunity #1: The Keys to Understanding BtoB Social Business

Written by Joshua Paul | on July 10, 2012 at 2:15 AM

Thanks for checking out the very first episode of ProCommunity. This is a project that Socious has been working on for a long time and we're very excited to bring this level of insight to the social business community. We greatly value your feedback and comments.

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Topics: Customer Communities, B2B Communities, Customer Engagement

The 5 Most Popular Social Business Articles in the Last 6 Months

Written by Joshua Paul | on July 5, 2012 at 9:15 AM

How many times will you hear, "Can you believe it is already July?" this month? Time flies in business, but new tools, companies being acquired or going public, and piles of new data to comb through makes social business move at warp speed.

2012 has been an exciting year in for social business professionals, and we're only half way done. Both public social networks and private online communities are increasingly both saving and making businesses money when it comes to marketing, customer management, and product innovation.

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Topics: Online Community Management, Customer Communities, B2B Communities

Celebrate Summer With These Actionable Online Community Tips

Written by Joshua Paul | on July 3, 2012 at 8:30 AM

The fourth of July is often referred to as just "The 4th." At Higher Logic, we are celebrating "The 4th" by giving you our most tactical "lists of 4" all in one place.


Enjoy this red, white, and blue guide to building a more effective online community for your customers, employees, or members.

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Topics: Online Community Management

Moderation vs. Community Management in Private Online Communities

Written by Joshua Paul | on June 28, 2012 at 8:45 AM

I was recently asked about best practices for moderating a private online community. Since Higher Logic provides software for professional, association, and business online communities, I was surprised to hear the term, "moderation."

Even though I am in the trenches working with organizations every day to plan their online customer and member communities, I rarely come across the concept of moderating an online community. It seems to have been replaced by "community management." Let's look at why this is.

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Topics: Online Community Management, Online Community Software

The Two Most Important Questions When Selecting the Best Social Software

Written by Joshua Paul | on June 26, 2012 at 12:15 PM

I love great TV.

There are countless well-crafted shows on the networks and on cable right now. However, it can't remember the last time I watched a full television season or even watched a show on TV. What is wrong with me?

I am interested in the topics and recognize the entertainment value, but at some point during the last 10 years, my life has become so busy and my priorities have changed so much that I never catch shows on TV.

Chances are that the target audience for your online community behaves the same way. You could provide the most valuable content, connections, and discussions in your community, but you are still competing with a multitude of personal, work, and online priorities.

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Topics: Online Community Software

4 Essential Steps for Building a Successful Online Community for Business

Written by Joshua Paul | on June 21, 2012 at 8:54 AM

How to Set Up a Killer Customer Experience in Your Online Community

In online community building, first impressions matter.

If you are lucky enough to get a second opportunity to prove your online community's value to your customers after flopping the first impression test, then second impressions matter too, maybe even more than the first.

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Topics: Customer Success

How to Use a Private Social Network to Improve Customer Satisfaction

Written by Joshua Paul | on June 19, 2012 at 8:14 AM

Successful businesses are built on two things - numbers and people.

The numbers are what they are - market size, sales, cash flow, customer retention, etc. They either add up or they don't.

People are a related, but different story. The numbers would rarely be positive if your employees, partners, and customers weren't aware, motivated, and successful at their jobs.

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Topics: Online Community Software, Customer Experience, Customer Success

7 Ways to Use Email to Improve Virtual Communities

Written by Joshua Paul | on June 14, 2012 at 7:50 AM

In the past few years, we've seen social networks dominate marketing conversations and the business media across the world. All evidence shows that social business a strategic imperative to acquire, nurture, and retain customers.

So called "old technologies" like email are often cast aside as relics of past decades. What you don't hear about is how today's booming public and private social networks rely on email to keep customers and members engaged.

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Topics: Online Community Software

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