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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

40% of Association Members' Online Time is in Professional Communities [Research]

Written by Joshua Paul | on August 2, 2012 at 8:36 AM | 4 minute read

Attention Professional Associations! Will You Be That Community?

A new research project from the Society for New Communication Research called, The Social Mind, examines the rise of new social behaviors and interrelationships between individuals, organizations, and influencers. The three year series of studies surveyed more than 400 professionals and highly educated people in North America who participate in social media networks.

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Topics: Associations, Online Community

Why Online Communities Offer a Super Smart Long Term Business Strategy

Written by Joshua Paul | on July 31, 2012 at 11:30 AM | 4 minute read

 

In the new world of non-bubble spending and slower economic growth, organizations must invest their time, people, and budgets very carefully.

The combination of increased internet usage, maturing of web marketing, and explosion of online content means that the questions isn't where to I put your resources - offline or online. The question has become, "of the many ways to develop my business online, which should I choose?"

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Topics: Customer Communities, Online Community

ProCommunity #4: Profiting From Customer Communities & Ole Fashioned Product Management

Written by Joshua Paul | on July 31, 2012 at 7:15 AM | 1 minute read

Discussing the Role of Online Communities and Social Channels in Product Management with Steve Johnson

Steve Johnson joins us for this episode of ProCommunity, the show where online communities meet business performance.

Steve is the Chief Marketing Officer at Primary Intelligence, a firm dedicated to helping organizations use primary-sourced market data to optimize sales, marketing, and product strategies. Prior to joining Primary Intelligence, he trained product managers, marketers, and executives for Pragmatic Marketing for over 15 years. Steve can be found on Twitter at @sjohnson717.

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Topics: Customer Communities, Online Community

Employee Collaboration and Its Impact on Productivity [Transcript]

Written by Joshua Paul | on July 30, 2012 at 8:30 AM | 18 minute read

In episode #3 of ProCommunity, I spoke with Jacob Morgan, Principle at Chess Media Group. We discussed Jacob's new book, The Collaborative Organization, on the importance of employee, customer, and partners collaboration across an organization.

The conversation also included the the costs of not collaborating, how companies can get employees more comfortable with online tools, and how to overcome the biggest challnges of employee collaboration.

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Topics: Collaboration Tools, Online Community

8 Reasons to Fight for Internal Collaboration in Your Customer Community

Written by Joshua Paul | on July 26, 2012 at 8:30 AM | 4 minute read

The basic premise behind enterprise online communities has two parts:

  1. People have knowledge that can benefit each other and the company.
  2. Companies excel when that information is findable, sharable, and expandable.
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Topics: Associations, Collaboration Tools, Online Community

How to Leverage Your User Community to Drive Product Innovation

Written by Joshua Paul | on July 24, 2012 at 8:30 AM | 3 minute read

Product management is everything - from the presidential campaign to Apple's success to the local brewery that created a special beer-drinking glass to differentiate their customer experience.

The role of product management is to design, develop, and launch products that will fly off the shelves in your market. Business development people love product managers because they hold the key to making marketing and sales very painless.

The challenge is doing product management well. The key to a successful product strategy is making decisions based on quantitative and qualitative data from your market in order to:

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Topics: Customer Communities, B2B Communities, Online Community Software, Online Community

The State of Enterprise Online Communities [Transcript]

Written by Joshua Paul | on July 19, 2012 at 2:10 PM | 28 minute read

In episode #2 of our' podcast, ProCommunity, I spoke with Rachel Happe, Principal at The Community Roundtable. We discussed where organizations are in their use of both internal and external online communities to drive real business results.

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Topics: Customer Communities, B2B Communities, Online Community Software, Online Community

5 Ways to Get Employee Buy-In for Your Corporate Online Community

Written by Joshua Paul | on July 18, 2012 at 8:35 AM | 3 minute read

Organizations must give a lot to receive the benefits of incorporating an online community into their business strategy. This includes devoting resources, upping transparency, and creating a culture of collaboration. Whether it is an internal social network or an online customer community, the driving force behind the success of a corporate community is employee buy-in.

The ProCommunity podcast recently featured a conversation with Rachel Happe of The Community Roundtable on why businesses must be willing to give up some control in order to get the tangible value that online communities can deliver in a business environment.

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Topics: Customer Communities, Online Community

ProCommunity #2: The Business of Online Community & Enterprise 2.0 Buy-In

Written by Joshua Paul | on July 17, 2012 at 7:45 AM | 1 minute read

Discussing Building Online Community Across The Enterprise with Rachel Happe

Rachel Happe joins us for this episode of ProCommunity, the show where online communities meet business performance.

Rachel is a Co-Founder and Principal at The Community Roundtable, an information services organization dedicated to the business of community. Rachel leads one of the largest membership organizations made up of community managers and social business professionals. She also produces The State of Community Management report. Rachel can be found on Twitter at @rhappe.

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Topics: Online Community Management, Online Community Software, Online Community

How to Improve Customer Relationships Using a Business-To-Business Online Community [Transcript]

Written by Joshua Paul | on July 11, 2012 at 8:30 AM | 15 minute read

In episode #1 of our web series, ProCommunity, I spoke with Vanessa DiMauro, CEO of Leader Networks. We discussed how business-to-business companies are using online customer communities to strengthen customer relationships and spur innovation.

We also covered the differences between business-to-consumer and business-to-business online communities, the process for creating a business-to-business online community, and how to get the most out of your online community metrics.

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Topics: Customer Engagement, Online Community

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