Discussing the Use of Private Online Communities in Social CRM with Barton Goldenberg
Barton Goldenberg joins us for this installment of ProCommunity, the show where online communities meet business performance. This is the first part of our two-part discussion.
Barton is the founder and president of ISM, a pioneer in customer relationship management and social CRM strategy. Along with providing strategic services to best-in-class organizations across the globe, Barton is a well-known speaker, futurist, and author on CRM, social CRM and social media communities. His books include CRM In Real Time: Empowering Customer Relationships, CRM Automation, and Social CRM (out in late 2012). Barton can be found at @BGoldenbergISM and www.CRMSocialMediaSpeaker.com.