<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
Find me on:

Recent Posts

3 Tips for Building a Successful Online Community from the Offline World

Written by Joshua Paul | on October 19, 2012 at 11:02 AM

They are an executive's worst social business nightmares.

You launch an online community for customers, partners, or employees, then two things happen.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software

ProCommunity #14: How to Use Offline Engagement Models to Engage Customers in Online Communities

Written by Joshua Paul | on October 17, 2012 at 10:10 AM

Discussing Using Evidence-Based Social Design to Build Successful Online Communities with Paul Resnik

Paul Resnik joins us for this installment of ProCommunity, the show where online communities meet business performance.

Paul Resnik is a Professor at the University of Michigan's School of Information. Along with researching and teaching about online communities, Paul is the co-author of the new book, Building Successful Online Communities: Evidence-Based Social Design. Paul can be found on the University of Michigan's website.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Engagement

Social CRM Lessons From Disney's Live CRM Strategy

Written by Joshua Paul | on October 16, 2012 at 9:28 AM

How Disney May Make Social CRM a Virtual Reality

image credit: wdwtourguide.com

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Online Community Management, Social Media

4 Steps to Increasing Customer Engagement in Your Online Community

Written by Joshua Paul | on October 12, 2012 at 11:25 AM

Your private customer community should not behave like, and be treated like, public social networks such as Facebook, LinkedIn, or Pinterest. However, what if you could infuse some of the "magic" that makes these sites so wildly popular into your member or customer community?

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Engagement

ProCommunity #13: The Psychology Behind Creating Customer Engagement in Online Communities

Written by Joshua Paul | on October 10, 2012 at 7:20 AM

Discussing How to Design High Levels of Engagement in Your Online Community with Nir Eyal

Nir Eyal joins us for this installment of ProCommunity, the show where online communities meet business performance.

Nir is an entrepreneur, investor, and leading thinker on how to create high engagement products. Along being a Lecturer at the Stanford Graduate School of Business and a frequent speaker at industry conferences and Fortune 500 companies, Nir also writes for TechCrunch, Forbes, and Psychology Today. Nir blogs about business, engagement, and human behavior at NirAndFar.com, where you can sign up to get his upcoming book entitled Hooked: How to Drive Engagement By Creating User Habits.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Communities, Customer Engagement

4 CEO-Friendly Reasons for Your Business to Create a User Group / Community

Written by Joshua Paul | on October 9, 2012 at 1:36 PM

CEOs are special people.

The good ones do more listening than talking. However, when they are listening, they are always weighing what they are hearing against all of the other company strategies and objectives.

Read More »

There are 0 Comments | Get the conversation started.

Topics: User Group Communities

3 Must-Read Tips for Using Social CRM to Get Rich Insight about Customers & Prospects

Written by Joshua Paul | on October 4, 2012 at 3:34 PM

Why hasn't your business embraced social CRM?

The reason probably stems from the confusion about what social CRM is and how companies can integrate online communities into their customer relationship strategies. The hype around social CRM leaves many questions like this:

  • Do my customers want to be engaged by my company on Twitter?
  • How does social CRM fit into my existing customer relationship management efforts?
  • What are the components of a social CRM strategy? Legacy CRM? Online communities? Public social networks?

Luckily, we have the answers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Success

5 Ways to Competitor-Proof Your Customers Using Your Private Online Community

Written by Joshua Paul | on October 2, 2012 at 10:54 AM

On the day that you are reading this, at least one of your customers is watching webinar, downloading an eBook, or fielding a phone call from your competition.

Almost all organizations have competitors. Even the most innovative products are in industries where other companies are trying to solve the same business problems for the market. And today, like every day, your competitors are engaging your current customers.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Success

ProCommunity #12: How to Bring Together Online Communities & CRM To Improve Business Performance - Part 2 of 2

Written by Joshua Paul | on October 2, 2012 at 8:25 AM

Discussing How to Put Social CRM to Work for Your Business with Barton Goldenberg

This is the second half of our discussion with Barton Goldenberg on online communities and social CRM. Review the first part of our conversation on the previous episode of ProCommunity, the show where online communities meet business performance.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, Online Community Software, Customer Experience

How to Create a Customer Community Your Customers Can't Live Without

Written by Joshua Paul | on September 26, 2012 at 8:30 AM

The Story of The Well, One of the First Online Communities

The Well is an online community founded in 1985. It was one of the first online communities and is amazingly still thriving today. While still growing, the community has some members that have been participating for over 20 years. The discussions on The Well range from "the political to very personal."

Needless to say, the members of The Well are passionate about the community and rely on the discussion, connections, and content. Until recently, the online community was owned by the large online news site, Salon.com.

Earlier this month, members of The Well demonstrated how much their online community means to them.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Engagement

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe