<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
Find me on:

Recent Posts

How to Increase Engagement Using Public & Private Social Networks Together

Written by Joshua Paul | on May 15, 2013 at 8:30 AM

One of the biggest areas of confusion around social business is the differences between public social networks, like Facebook, Google+, LinkedIn, and Twitter, and private online communities where most activity occurs behind a secure login.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement, Social Media, Customer Experience

4 Steps to Better Business Intelligence Using Predictive Analytics in Your Online Community

Written by Joshua Paul | on May 7, 2013 at 10:28 AM

Do you want to know how to bring down the mood at the next happy hour, cocktail party, or cookout that you attend? Bring up predictive analytics.

In reality, predictive analytics is not scary at all. Here is a great explanation from Dr. Eric Siegel, founder of Predictive Analytics World and author of the new book "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die."

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Success

How to Create a Partner Network that Drives Profit [Online Community Tips]

Written by Joshua Paul | on May 1, 2013 at 8:30 AM

Some of the world's most successful social business strategies don't revolve around employee collaboration or tracking customer behavior in social crm systems. They are online partner communities.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Engagement

8 Ways to Use Online Community Software to Help Your Business Go Green [Earth Day]

Written by Joshua Paul | on April 22, 2013 at 8:30 AM

Is there a mainstream company or executive out there that doesn't love a well-thought-out green initiative? The PR advantages, cost savings, and good feelings that come with conservation measures are too much for most people to overlook.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Associations

3 Super-Useful Professional Online Community Resources You May Have Missed

Written by Joshua Paul | on April 16, 2013 at 10:42 AM

Have you noticed an increase in valuable social business content? People are sharing information that goes far beyond the usual "why ever business on earth needs social media" articles. These "evergreen" online community tips are useful for businesses that are starting customer communities, as well as nonprofit membership organizations that rely on member engagement to meet their goals.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software

Online Communities: Two Ways to Increase Customer Engagement

Written by Joshua Paul | on April 11, 2013 at 9:00 AM

When people download one of an ebooks, white papers, or videos on private online communities, they're often asked what their biggest challenge is. We've seen all kinds of serious answers to this question, but there is one answer that we see much more than any other - increasing customer or member engagement

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Customer Engagement

6 Characteristics of Awesome Online Communities That Every Executive Should Know [Infographic]

Written by Joshua Paul | on April 9, 2013 at 9:15 AM

We're really excited that one of our favorite online publications, CMSWire, has been writing more frequently about the online customer community movement that is becoming central to so many business strategies.

In a recent article, Marisa Peacock lays out 6 elements of successful online communities. The piece includes a great infographic that highlights these building blocks.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Software

Why Top User Groups Use All-In-One User Group Software

Written by Joshua Paul | on April 5, 2013 at 3:45 PM

Ask any user group veteran about their biggest challenges and you'll hear a common theme. Whether they are involved in independent user groups or company-run user groups, they need to balance the time they spend managing internal systems with the benefits they need to offer their members.

Read More »

There are 0 Comments | Get the conversation started.

Topics: B2B Communities, User Group Management, User Group Software

Is Your Online Community Worth Your Customers' or Members' Time?

Written by Joshua Paul | on April 3, 2013 at 8:20 AM

"The key is in not spending time, but in investing it." That state of mind was imparted by the late Stephen R. Covery, author of the well-known book, The 7 Habits of Highly Effective People.

This modern proverb has different implications for you than it does for the audiences that you are trying to reach. Thinking about how you invest your time can give you insight into your priorities. Thinking about how your customers or members get a return on their investment of time can be humbling.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Customer Experience

Why B2B Companies Need Private Online Customer Communities [Example]

Written by Joshua Paul | on March 28, 2013 at 9:55 AM

I love the marketing software that I use! I like their approach, the company's culture, and the solution itself.

However, like all products and services, my marketing software and its provider are not perfect. A recent attempt at sharing a new feature with customers turned into a less than positive exchange.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Customer Communities, B2B Communities

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe