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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

How to Explain Social Business to Senior Management and Co-Workers [Infographic]

Written by Joshua Paul | on June 26, 2013 at 8:30 AM | 4 minute read

"To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others." - Tony Robbins, author, entrepreneur, and motivational speaker

One of the biggest challenges that social business and online community professionals face is communicating their strategy to their peers and leadership. Getting buy-in from the right people in your organization can clear the way for your online community.

Failing to develop understanding among your co-workers and executive backers can result in damage to your credibility on a personal level and competitive disadvantages and operational inefficiencies on a business level.

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Topics: Engagement, Online Community

3 Must-Read Online Community Management Resources You May Have Missed

Written by Joshua Paul | on June 21, 2013 at 12:37 PM | 3 minute read

Are you increasingly hearing about online community management?

It seems that everywhere you turn online, at conferences, on podcasts, and in business meetings, community management is a main topic.

This correlates with the sizable uptick in adoption of online community platforms for customers, employees, and partners by companies and membership organizations (like user groups, associations, and universities).

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Topics: Online Community Management, Online Community

6 Rules for Engaging Younger Customers or Members

Written by Joshua Paul | on June 14, 2013 at 6:49 AM | 5 minute read

If only it were that easy...

If only you could pick the right technology and young people in their twenties and early thirties would flock to your organization, start lasting conversations out of thin air, and become the future leaders of your customer or member community.

If only Twitter was the solution to getting younger customers to use your products. If only your organization's online community software platform was the sole key to grooming the next generation of advocates. If only your $10,000 mobile app could get and keep the attention of Millennials.

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Topics: Customer Engagement, Online Community, Marketing Automation

Are You Prepared for These 8 Types of Discussions in Your Online Customer Community?

Written by Joshua Paul | on June 11, 2013 at 8:30 AM | 6 minute read

Preparation is the key to many of the world's elite performers. From the world's best athletes, like LeBron James and Serena Williams, to top-tier musicians to the the best Ted Talks, preparation plays a vital role in their success.

Being prepared plays such an important role in our careers and personal lives, why wouldn't it apply to the experience you provide your prospects, customers, and partners in your online customer community?

When you launch an online customer community, you are opening up your organization and customers to a new dimension of communication.

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Topics: Associations, Online Community

The Anatomy of a Private Online Member Community [Infographic]

Written by Joshua Paul | on June 5, 2013 at 12:40 AM | 5 minute read

Being a membership professional or association executive can be tough.

While membership organizations are at the heart of every major industry, technology, profession, and cause, they are usually cash-strapped and lack adequate staffing. Managing members, keeping them engaged, and providing value in the form of a membership can be especially difficult.

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Topics: Online Community Management, Online Community

Association Social Media: How to Create a Fail-Proof On Line Member Community [Infographic]

Written by Joshua Paul | on May 29, 2013 at 8:30 AM | 1 minute read

Prior to arriving at this year's ASAE Marketing. Membership, and Communications Conference, get a sneak peek at our new infographic for associations and nonprofits.

What You Need to Know to Create a Sustainable Private Online Member Community

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Topics: Associations, Online Community

Private Online Communities: 8 Tips for Writing to Increase Engagement

Written by Joshua Paul | on May 24, 2013 at 8:45 AM | 8 minute read

When you begin researching how to build an online community for your customers, prospects, members, or partners, one of the first things that you'll notice is that it is a complex process.

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Topics: Online Community Management, Communications, Engagement, Online Community

3 Insightful Social Customer Service Articles That You May Have Missed

Written by Joshua Paul | on May 20, 2013 at 11:41 AM | 2 minute read

According to Nielsen's 2012 Social Media Report, over 50% of customers use some type of social channel to engage companies to report satisfaction, ask questions, and lodge complaints. One third of consumers prefer social customer service to getting answers by phone.

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Topics: Customer Communities, Online Community

Which is Best? Email Listserv Software vs. Discussion Forum Software vs. Both

Written by Joshua Paul | on May 17, 2013 at 4:15 PM | 4 minute read

Have you seen the Windows Phone commercial where the iPhone and Android fans rumble at a wedding?

If you put the commercial into a social business context, the fan boys (and girls) from each sides could easily be replaced by the advocates for online forums and listserv software.

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Topics: Online Community Software, Online Community

How to Increase Engagement Using Public & Private Social Networks Together

Written by Joshua Paul | on May 15, 2013 at 8:30 AM | 4 minute read

One of the biggest areas of confusion around social business is the differences between public social networks, like Facebook, Google+, LinkedIn, and Twitter, and private online communities where most activity occurs behind a secure login.

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Topics: Social Media, Engagement, Customer Experience, Online Community

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