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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

Big List of Online Community Strategy and Management Tips

Written by Joshua Paul | on January 6, 2014 at 8:30 AM | 6 minute read

You arrive at your desk each morning with ten impossible things to do before noon. Fires need immediate attention, deadlines get moved up, and priorities change.

This means that you don't always have the time to take advantage of the online community, member engagement, and customer management tips on the online community blog.

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Topics: Online Community Management, Online Community

How Your Online Customer Community Helps Close More Sales

Written by Joshua Paul | on December 19, 2013 at 9:01 AM | 4 minute read

Many companies are experiencing real benefits of managing customer and partner relationships through online customer communities.

Active communities provide valuable insight into your customers' challenges and motives, which in turn helps your company to create even better products and services. Providing an always-on network of peer-to-peer support can also lower customer service costs by taking some of the burden away from call centers and other support personnel.

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Topics: Customer Communities, Customer Experience, Customer Advocacy, Online Community

3 Ways to Increase Participation in Your Private Online Community This Week

Written by Joshua Paul | on December 17, 2013 at 9:44 AM | 4 minute read

We increasingly live in a world of instant gratification.

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Topics: Online Community Management, Online Community

9 Signs You Should Fire Your Online Community Consultant

Written by Joshua Paul | on December 11, 2013 at 8:30 AM | 7 minute read

If you need help with your online community you have many options for hiring specialists.

Social business strategists can help you conceptualize your online customer or member community and make sure that it solves the right problems for your target audience and your organization. You'll find online community consultants that will draw up business requirements and configure the technical and design aspects of private online communities. You'll also find marketing consultants that focus on launching online communities.

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Topics: Community Platforms & Updates, Online Community

How to Overcome Uncertainty When Creating a Private Online Community [Try This Exercise]

Written by Joshua Paul | on December 4, 2013 at 8:30 AM | 5 minute read

It is no secret that creating a thriving private online community for customers or members takes time and a consistent commitment of people. The other top reason that companies and membership organizations stutter-step their way to making decisive social business decisions is the fear that no one will visit and engage in their community.

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Topics: Online Community Management, Online Community

Online Community Tips: 6 Noteworthy Articles You May Have Missed

Written by Joshua Paul | on November 5, 2013 at 8:09 AM | 2 minute read

While we saw many useful articles over on social crm, online communities, and member engagement over the past month, there were six that stood out.

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Topics: Online Community Management, Online Community

How Cross-Posting Discussions in Your Online Community Decreases Engagement

Written by Joshua Paul | on October 30, 2013 at 8:30 AM | 4 minute read

Creating an online customer or member community is a serious endeavor. It takes dedicated people, time, and ongoing processes. Since there are so many facets of building a sustainable online community, we can overlook simple processes that can help or hurt our ability to keep customers or members engaged.

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Topics: Online Community Management, Online Community

6 Steps to Creating a Content Curation Program for Your Online Customer Community (Part 2)

Written by Joshua Paul | on October 16, 2013 at 8:29 AM | 3 minute read

One of the central characteristics of thriving online member or customer communities is that the organizations behind these communities position the communities at the center of an industry or business ecosystem. They find a niche and people who care about those values or market, then create a community around it.

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Topics: Customer Communities, Online Community

How to Use Curated Content in Your Private Online Community (Part 1)

Written by Joshua Paul | on October 9, 2013 at 8:57 AM | 5 minute read

We're all content curators. If you've ever shared an article on Facebook, retweeted a link on Twitter or gathered information around a specific theme, you've curated content.

When you consistently share content across your personal networks, you become a hub of information. Friends and family may turn to you for news and updates of a specific topic, often before they consult traditional news sources.

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Topics: Online Community Management, Online Community

Want More Participation in Your Private Online Community? Blogs May Be Your Answer [Infographic]

Written by Joshua Paul | on October 3, 2013 at 10:30 AM | 7 minute read

In the first half of this two-part series on blogs in online communities, we discussed the reasons why your online customer or member community should include blogs.

Along with providing an uncomplicated way to help your business or membership organization provide exclusive value to your target audiences, the inherent social-ness of blogs promotes comments and participation in your online community.

The importance of blogs in customer or member communities is illustrated in the following infographic, as well as actionable tips for getting started.

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Topics: Communications, Online Community Management, Engagement, Online Community

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