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Joshua Paul

Josh has over 18 years of hands-on and executive marketing experience helping companies systematically increase revenue through measurable marketing and sales strategies. Prior to joining Higher Logic, Josh held a variety of senior product management and marketing roles at technology companies. When he is not working, Josh enjoys building businesses, sailing, and spending time with his wife and children.
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Recent Posts

The 2017 Community Management List (What's In & What's Out)

Written by Joshua Paul | on January 9, 2017 at 8:30 AM

I wonder what is was that convinced the last person using dancing palm trees on their website to stop in the late 90s or early 2000s.

Was is feedback from their market, a grouchy boss's comments, or an epic marketing fail?

Have you ever been caught using a tactic or touting a trend when it was past its prime?

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Topics: Online Community Management

Get More Out of Your Online Community Platform Demo Using the POST Framework

Written by Joshua Paul | on March 1, 2016 at 8:30 AM

Once you decide to launch an online community, one of the first big decisions you'll have to make is choosing your online community platform. With all the different options, opinions, and information out there, this process can be a bit daunting, to say the least.

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Topics: Online Community Software

How to Set SMART Goals for Your Online Community

Written by Joshua Paul | on February 2, 2016 at 8:30 AM

There are several different paths to creating a successful online community and there are even more ways to measure that success.

Unfortunately, with so many metrics available in your online community platform, figuring out exactly what kind of success you're striving for can be confusing and overwhelming. Many community managers end up setting goals that are too abstract or too broad to truly be successful.

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Topics: Online Community Management

What Do Your Customers Expect from You in 2016 & Beyond? A Guide Map

Written by Joshua Paul | on January 5, 2016 at 10:45 AM

Your customers are logging into websites more frequently, signing up for new online services, and trying new apps every day. The well-documented consumerization of business product users is putting increasing pressure on companies. In many cases, companies can't keep up with the evolving expectations of their customer base.

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Topics: Customer Communities, Customer Experience, Customer Support, Customer Advocacy

What is Retention Marketing? Plus Three Tips for Doing It Well

Written by Joshua Paul | on December 1, 2015 at 8:35 AM

Not very long ago all marketing was marketing and all sales were sales. As technology has enabled businesses to efficiently segment their messages in infinite ways, such as prospects, partners, opportunities, and current customers, traditional business development functions have become more  granular as well.

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Topics: Communications, Customer Retention, Customer Success

Starting a User Group? Save Time By Answering These 10 Questions First

Written by Joshua Paul | on November 10, 2015 at 9:00 AM

The land on which your business completes is shifting. Product features and marketing messages no longer rule the day. According to research from analyst firm, Gartner, 89 percent of companies surveyed plan to compete primarily on the basis of the customer experience by 2016.

For many companies, user groups have long been a big part of building a stand-out customer experience. The prominence of user group communities had been overshadowed by talk of using social networks to engage customers. However, user groups never went away. In fact, user groups are once again becoming a central part of business' customer relationship strategies.

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Topics: B2B Communities, User Group Communities, User Group Management

Must-Read Community Management Tips from the Week of October 4, 2015

Written by Joshua Paul | on October 2, 2015 at 10:24 AM

The Socious Top Ten for the Week of October 4th 2015

Sit back and enjoy this past week's most useful new online community management and customer engagement tips.

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Topics: Online Community Management

Why is Building Community Online Essential to Inbound Marketing

Written by Joshua Paul | on September 15, 2015 at 8:15 AM

What does it mean when you get nine hours of sleep over three days and you still wake up excited about your job? Yes. You are correct. It means that you just attended the INBOUND conference, one of the world's largest gatherings of growth-oriented marketing, sales, product, and support professionals.

Out team recently returned from INBOUND and we are still wired. You may be wondering why we'd send a significant portion of our company to a conference geared largely to marketing and sales people. You may be thinking, Wait a minute! Higher Logic is an online community software company. What does creating an online customer or user community have to do with inbound marketing?

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Topics: Communications, Customer Communities, Customer Experience

Best Community Management Resources from the Week of September 6, 2015

Written by Joshua Paul | on September 14, 2015 at 8:30 AM

The Top Ten for the Week of September 6, 2015

Start you week off with some smart insight and actionable advice! Check out this past week's most useful new online community management and customer engagement resources.

Read last week's Top Ten here.

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Topics: Online Community Management

How to Select a Website Domain Name for Your Online Community

Written by Joshua Paul | on September 10, 2015 at 8:30 AM

Organizations need to make a lot of choices when they are planning their online customer or member community. These important decisions include how to structure the community, who is in charge of their community's content plan, and which customer groups have access to specific content, features, and discussions.  

However, one of the decisions that causes the most angst among our customers might surprise you: 

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Topics: Communications, Online Community Management

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