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Josh Bernoff

Josh Bernoff has been a professional writer since 1982. He has coauthored three books on business strategy, including the bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). HarperBusiness will publish his new book, Writing Without Bullshit, in September of 2016. Josh blogs every weekday about writing, communication, and bullshit. His blog withoutbullshit.com generated over 1 million views in its first year. For 20 years at Forrester Research, Josh wrote and edited reports on the future of technology. As Senior Vice President, Idea Development, he identified, developed, and promoted Forrester’s most powerful and influential ideas. He gave hundreds of speeches around the world, got quoted in every news source you can name, and gave strategy advice to clients from the world’s largest companies and tech vendors. Josh is also the CEO of wellnesscampaign.org, a non-profit organization dedicated to the pursuit of wellness through changing habits.
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Recent Posts

The Art of Newsjacking

Written by Josh Bernoff | on July 20, 2016 at 9:00 AM


You have a plan for your posts, whether for a blog or a community. The plan is orderly. It allows you time to prepare things.

Meanwhile, news is happening. Your readers are reading about what Donald Trump just said about the judge in the Trump University trial, how a majority of Britons want to leave the EU, and how five police were killed in an ambush in Dallas. Is this noise?

No, it’s an opportunity.

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Topics: Communications, Engagement, Marketing

Questions & Answers Regarding Writing Without Bullshit

Written by Josh Bernoff | on June 30, 2016 at 9:00 AM


I got some great questions after last week's webinar, “The Value of Bullshit-Free Writing,” for Higher Logic. We couldn't get to them all, so I've answered them here. Where you see several questions in a row, they come from different people. I've edited some questions for length, clarity, and grammar.

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Topics: Communications, Marketing, Social Media

Five Habits of Effective Business Writers

Written by Josh Bernoff | on June 27, 2016 at 9:30 AM


The difference between effective, efficient writers and the rest is a matter of habit. The effective writers regularly and consistently do things that other writers only do sporadically. That’s why they get so much done.

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Topics: Communications, Marketing

Blogs that work...and spread

Written by Josh Bernoff | on May 17, 2016 at 8:30 AM


Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. Let’s take a look at how to do that well.

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Topics: Communications, Engagement, Marketing

Writing for the Screen

Written by Josh Bernoff | on April 19, 2016 at 8:30 AM


You learned to write the wrong way. And now you’re (probably) doing it wrong at work.

I know. I’ve looked at how they teach writing. In high-school, it’s the “five-paragraph theme.” In college, you padded your papers out with verbiage to look impressive. (In one survey of Stanford undergrads, 86 percent admitted they used complicated language in papers just to sound sophisticated.)

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Topics: Communications, Marketing

The Four Writing Tics You Must Leave Behind in 2016

Written by Josh Bernoff | on March 16, 2016 at 9:00 AM


Writing. We all need to do it -- in community postings, in email, and in the documents we create.

Writing is like walking -- it’s so automatic that you don’t think about it. But you ought to. Because if you’re like most writers, you’re using extra words that make your documents and posts far less effective.

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Topics: Communications

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