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Jenny Taylor

Jenny is a part of the community management team at Higher Logic. She works with clients to implement strategies and best practices to ensure their community produces the most engaged members possible. Prior to Higher Logic, Jenny was ingrained in the nonprofit sector as a grant writer, marketing specialist and—you guessed it—a community manager.
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Recent Posts

3 Ways Community Managers Can Combat Occupational Burnout

Written by Jenny Taylor | on May 8, 2018 at 8:30 AM | 4 minute read

Every job is stressful in its own right-- it is called a job and not recess after all. Community management is no exception. In fact, the nature of community management makes us at risk for occupational burnout.

Occupational burnout is defined as: the emotional fatigue, reduced feeling of accomplishment, and depersonalization incurred from long-term job stress. There is a real danger of burnout when it comes to a role like community manager.

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Topics: Online Community, Online Community Management

Yes, We Opened That Can of Worms

Written by Jenny Taylor | on December 7, 2016 at 8:00 AM | 4 minute read

It’s fun talking about community strategy at the 50,000 foot, theoretical level, but sometimes you need to dig in and ask the nitty gritty questions.

At Super Forum 2016, Higher Logic’s team of six community managers did just that in a two part break out session, “Let’s Open a Can of Worms.” We dove right into the weeds of many topics that community builders deal with every day.

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Topics: Online Community Management, Online Community

When Community Members Dive into Politics

Written by Jenny Taylor | on October 25, 2016 at 8:15 AM | 5 minute read

Election years are always contentious, but especially these days. It’s one thing to debate or talk with friends -- maybe even family? -- but it’s another when those conversations end up on your community. Even if you think most members generally see eye to eye, people still have different opinions, which can lead to tension or full blown arguments.

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Topics: Engagement, Online Community Management, Online Community

Community Management Hack: Create a Community Handbook

Written by Jenny Taylor | on August 30, 2016 at 8:30 AM | 4 minute read

There's a lot of talk about succession planning these days, as it's becoming more and more common for people to change jobs every few years or so. The bulk if not all of the succession planning seems to be at the senior level. While this makes sense, since senior leaders have large groups of people reliant on them, are we missing the boat by ignoring other positions?

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Topics: Online Community Management, Online Community

Hype Your Community Launch

Written by Jenny Taylor | on August 3, 2016 at 8:30 AM | 5 minute read

Launching your new community is a big deal. A lot of work went into it and everyone has high expectations for the community.

Since community spaces are new, you can’t necessarily expect mass adoption from everyone the second you open the doors. But you can expect people to be interested and excited to see what the community is all about when you launch.

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Topics: Engagement, Marketing, Online Community Management, Online Community

Five Ways to Corral Antitrust Violations In Your Community

Written by Jenny Taylor | on March 28, 2016 at 9:00 AM | 5 minute read

Your community is a platform for your members to voice so many ideas … but not some.

Antitrust laws are a combination of federal and state laws designed to regulate how businesses operate, in order to keep competition fair for consumers. But depending on your industry, members can get in some sticky antitrust situations if they begin talking about pricing, wages or other insider information. If your members’ chats violate antitrust laws, they could get into legal trouble -- your community included.

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Topics: Online Community Management, Online Community

Automation Awesomeness!

Written by Jenny Taylor | on December 7, 2015 at 12:00 PM | 4 minute read

Automation rules and awesomeness should always appear in the same sentence together. Gaining a lot of community traction in the last year, automation rules have proved themselves to be the best thing for community management since the Trenta cup at Starbucks. At this year's Super Forum, an all-star panel of presenters provided some excellent tips, tricks, and genius hacks of how to get the most out of this precious, time-saving engagement tool.

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Topics: Community Platforms & Updates, Online Community, Marketing Automation

Wait, What Did I Just Agree to? 8 Ways to Update (and Enforce) Your Terms & Conditions

Written by Jenny Taylor | on November 30, 2015 at 10:00 AM | 3 minute read

Let me set a scene that may or may not look familiar to you. Your wonderful, beautiful, source of life (seriously, what would we do without it?) iPhone or Android is going through a new software update. The "Terms and Conditions" screen pops up with all sorts of words that don't make much sense to you.

You quickly hit "I Accept" and let your phone go through the motions for new, exciting changes from version 112.2. Maybe there's a thought that crosses your mind about what you actually accepted, but in all honesty, whoever reads those things, right? 

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Topics: Online Community Management, Online Community, Marketing Automation

Three Reasons You Need a Dedicated Community Manager

Written by Jenny Taylor | on November 3, 2015 at 10:00 AM | 2 minute read


At first glance, an online community appears to be a harmless task to add to a worthy colleague's plate. For example, if the membership manager already speaks to your members every day, doesn't it make sense for that person to take over the responsibility of the online community? Isn't the community just moving your everyday conversations online?

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Topics: Online Community Management, Member Engagement, Online Community

The Top Five Things I Wish I Knew Before Launching an Online Community

Written by Jenny Taylor | on October 26, 2015 at 11:00 AM | 3 minute read


As I mentioned in my previous post, I am coming from a previous online community launch from which I learned a great many lessons. My only hope is maybe others in a similar position can possibly learn from my “shoulda coulda woulda’s.”

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Topics: Online Community Management, Online Community

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