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Hunter Montgomery

Hunter is a highly accomplished global marketing executive with over 20 years of experience in the management and leadership of marketing and business operations. In his role as Chief Marketing Officer of Higher Logic, Hunter is responsible for overall marketing strategy and provides direction in positioning and messaging, demand generation, branding, public relations and customer engagement to ultimately help clients connect with Higher Logic’s intuitive software platform. Prior to Higher Logic Hunter was the Vice President of Marketing at Vocus, Inc. where he was responsible for planning and budgeting, sales and marketing alignment, analytics and reporting, data governance and strategy, marketing systems, and campaign marketing.
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Recent Posts

How the Customer Support Funnel Works for an Online Community

Written by Hunter Montgomery | on November 17, 2016 at 3:30 PM

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Funnels, chutes, hourglasses - they’re all used to help us plan the customer’s journey with our organization (or maintain a particularly organized baker’s kitchen - depends on your audience).

There are tons of models and terms we can use when we talk about customer acquisition, and getting people to engage with your brand or organization.

Online communities are no different. So, what shape should you use? How are you getting people engaged in the first place, and how do you make them stay?

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Topics: Engagement, Marketing

Have You Seen the IDC MarketScape Report on Online Communities?

Written by Hunter Montgomery | on September 21, 2016 at 9:15 AM

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Online communities are all about getting relevant, ongoing conversations to customers quickly and easily. The community industry is quickly becoming a frontrunner for the customer experience, with an emphasis on the growing importance of communities for customer relationships, feedback, and support. The new IDC MarketScape: Worldwide Online Communities 2016 Vendor Assessment highlights the strengths and advantages of incorporating community into any organization.

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Topics: Communications, Community Management, Marketing

What Is an Online Community?

Written by Hunter Montgomery | on August 18, 2016 at 8:30 AM

What is an online community? 

In 2016, many executives and organizations understand that building online communities for their constituents to learn, share and collaborate is critical for growth and relevancy. They know that successful online communities can help them engage and inspire everyone -- customers, partners, members and prospects. And this is a big part of creating unique and individual customer experiences, which is incredibly valuable -- according to Gartner research, in 2016, 89 percent of businesses are expected to compete mainly on the basis of customer experience.

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Communities Help the Buyer's Journey

Written by Hunter Montgomery | on February 23, 2016 at 10:00 AM

Online communities help the buyer's journey

A community isn’t just an afterthought for your customers. And it isn’t only valuable once the deal is sealed and you sold them your product or services. Communities can support both you, your team and your customers throughout the buyers journey; every step of the way, from evaluation, decision, retention and, ultimately, creating customer loyalty.

It’s important to think of your customer relationship as starting long before the first contact. Rather than the transaction solidifying a relationship, it’s the relationship that triggers the transaction -- as it did for this man. A relationship with a potential customer begins before you even know them; in a community, they see how you interact with your current customers and how customers interact with each other.

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Topics: Community Management, Marketing

Your Community Platform Checklist

Written by Hunter Montgomery | on January 12, 2016 at 3:30 PM

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Forrester predicted branded communities were going to be “the next big thing” in 2015. And they were.

This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. At some point, your social media channels are simply not enough.

Another recent Forrester survey found U.S. "online adults" who want to stay in touch with organizations are almost three times as likely to visit a website as to engage on Facebook. The opportunity to collaborate and ask questions beyond social channels is becoming commonplace and expected. But who provides the best collaborative option? Some vendors in the market have started offering “community add-ons” – modules developed to supplement the company’s core offering (e.g. an AMS/CRM, marketing automation software, a CMS or other systems).

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Topics: Community Platforms & Updates

Your Small Organization Needs a Responsive Website

Written by Hunter Montgomery | on July 20, 2015 at 11:00 AM

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Small organizations may not have the means for a web team army or an employee dedicated to all things Google updates and analytics—you don’t need it to be successful. Take advantage of new Google algorithm updates to revamp your web presence.

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Topics: Marketing

3 Reasons to Bring Customers' Voices Together with an Online Community

Written by Hunter Montgomery | on April 28, 2015 at 10:00 AM

The ultimate question: how do we make our customers happy?

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Topics: Marketing

The LinkedIn Borg: Why It Doesn't Care About Your Communities

Written by Hunter Montgomery | on March 31, 2015 at 2:06 PM

Recent LinkedIn announcements reveal it's interested in being much more than an online community platform. Between the acquisition of online marketing platform Bizo and its latest news on launching Lead Accelerator and the Network Display function, trends show LinkedIn is moving in a different direction. You could say this Borg-like movement (Star Trek reference - it's too good to pass up) means the platform is now a greater entity that is not looking out for you or your best community interests. The "value" is in the data - your data - not in the functionality of the platform. Do you care about your data, platform capabilities and feature enhancements? Then the SEO and inbound traffic from your community should be yours. 

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Topics: Community Management, Social Media

Why 2015 Will Be the Year of the Private Online Community

Written by Hunter Montgomery | on February 23, 2015 at 4:31 PM

At Higher Logic, we've always believed that the key to engaging members, customers and constituents is through building a private community over which your organization has control, rather than building that community on a public social media site. But because of the popularity of sites like Facebook, Twitter and LinkedIn - and the fact that those platforms are free (although the time your staff spends managing them is not) - many organizations think that member engagement efforts are better spent on those free social channels than on an owned community or collaboration platform.

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Topics: Community Management

Creating Great Content Through Your Community

Written by Hunter Montgomery | on October 29, 2014 at 12:00 PM

Online communities pride themselves on bringing innovation to the member experience. To be an innovator in the community space means tackling new ways to communicate and offering useful content to members on a regular basis. Some of the best content creation ideas come from our own clients. Check out Higher Logic's top five for content creation that you can implement right away.

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Topics: Community Management, Marketing

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