Funnels, chutes, hourglasses - they’re all used to help us plan the customer’s journey with our organization (or maintain a particularly organized baker’s kitchen - depends on your audience).
There are tons of models and terms we can use when we talk about customer acquisition, and getting people to engage with your brand or organization.
Online communities are no different. So, what shape should you use? How are you getting people engaged in the first place, and how do you make them stay?