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Heather Arkwright

Heather is part of the community management team at Higher Logic. Her job is to work with clients to provide strategies, best practices, and recommendations to foster healthy, vibrant online communities with engaged and passionate members. Heather previously worked at WeddingWire, a local DC technology start-up as a Customer Success Manager and Community Manager.
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Recent Posts

Can Email Make Online Community Gamification Fun?

Written by Heather Arkwright | on September 27, 2016 at 9:00 AM

How to make online community gamification fun

Watching the adrenaline-inducing Olympics inspired me to think about ways community professionals can refine our own systems for awarding our community users. How can we make gamification more authentic and fun?

At this point, community professionals are all pretty well-versed in the value of enacting gamification campaigns for our communities. But another crucial part of gamification -- one that’s often overlooked -- is alerting members via email.

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Topics: Online Community Management, Engagement

Is Your Online Community Sitting in Summertime Silence?

Written by Heather Arkwright | on July 5, 2016 at 8:30 AM

Is your online community sitting in summertime silence?

It’s that time of year again. Summer is in full swing and it’s too nice to sit at your desk all day -- and the proof is in your engagement numbers.

What’s happening? For unseasoned community manager, it can be hard to tell if your lower engagement rates are early signs of a long term downtrend, or just a temporary lack of energy.

Don’t worry -- you’re probably experiencing the summertime silence.

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Topics: Online Community Management, Engagement

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