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Gabrielle Wathen

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Written by Gabrielle Wathen on August 9, 2018 at 7:55 AM | 4 minute read

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field.

However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

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Topics: Associations, Member Retention, Marketing Automation

Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Written by Gabrielle Wathen on July 11, 2018 at 9:30 AM | 6 minute read

When a task takes a complicated turn, it’s not uncommon for people to feel stuck and discouraged. And when people feel stuck, they lose sight of their goals. If this wasn’t the case, my friend’s “easy-to-assemble” IKEA dresser would be housing the clothes that are strewn all over her floor, rather than spending its second month collecting dust in an unassembled pile in the corner of her room.

Even with all of the right tools at her disposal, confusion reared its ugly head during the assembly process and she gave up, never reaping the benefits of her investment.

The point? Having the funds to purchase a new IKEA dresser doesn’t automatically mean you have the capability to assemble it correctly without wasting a ton of valuable time, even if it comes with a “handy” instruction manual. On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow.

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Topics: Marketing Automation

[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Written by Gabrielle Wathen on June 21, 2018 at 11:31 AM | 3 minute read

British author James Burke once said, “You can only know where you're going if you know where you've been.” Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth.

We know that it can be challenging for associations to keep up in this ever-evolving space, so don’t fret – we’re here to help you make sense of it all. The wait is over. The results are in.

Our new 2018 benchmark report, the first of its kind strictly for associations, combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). Our findings include beneficial data to help both our own clients and the larger association market gain a better understanding of industry efforts and how we can better leverage current challenges for future success.     

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Topics: Associations, Email Marketing, Marketing Automation

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