An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. In short, a great AMS is essential.
But, what happens when your AMS isn’t meeting all the needs that you think it should meet? Do you switch? When faced with this decision, there are two common misconceptions many associations fall victim to:
If this sounds familiar, trust us, your association is not alone in contemplating a switch. However, we’ve seen far too many associations waste valuable time and resources on a switch, only to run into similar dissatisfaction with their new database down the road.
Help us help you avoid this.
We know, we know… you have your reasons for wanting to switch your AMS, but what are they? Our experience tells us you can save your association from months of costly deliberation and implementation woes.
Address these five questions before jumping ship.
Have you ever heard someone say “there’s an app for that!” when you complain about your smartphone? Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that.
Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. But selecting the right add-on modules to invest in can be tricky if you aren’t familiar with their functionality.
Even trickier is this often overlooked fact: what’s our community for in the first place?
There is no one-size-fits-all package of tools on the road to success. When you’re ready to further enhance your community, that’s when the fun of “shopping around” for new modules starts - because your core objectives are already front and center. When that time comes, The Community Module Guide will map you in the direction of the right tools to support your goals.
Topics: Online Community, Marketing Automation, Member Experience, Associations, Online Community Management, Engagement, Member Retention, Collaboration Tools, Volunteer Management, Member Engagement
With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. SNMMI is a dedicated society that proudly represents 17,000 nuclear and molecular imaging professionals worldwide, working to facilitate the knowledge, tools, and resources necessary to strengthen and advance their meaningful careers in the field.
However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.
When a task takes a complicated turn, it’s not uncommon for people to feel stuck and discouraged. And when people feel stuck, they lose sight of their goals. If this wasn’t the case, my friend’s “easy-to-assemble” IKEA dresser would be housing the clothes that are strewn all over her floor, rather than spending its second month collecting dust in an unassembled pile in the corner of her room.
Even with all of the right tools at her disposal, confusion reared its ugly head during the assembly process and she gave up, never reaping the benefits of her investment.
The point? Having the funds to purchase a new IKEA dresser doesn’t automatically mean you have the capability to assemble it correctly without wasting a ton of valuable time, even if it comes with a “handy” instruction manual. On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow.
Topics: Marketing Automation
British author James Burke once said, “You can only know where you're going if you know where you've been.” Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth.
We know that it can be challenging for associations to keep up in this ever-evolving space, so don’t fret – we’re here to help you make sense of it all. The wait is over. The results are in.
Our new 2018 benchmark report, the first of its kind strictly for associations, combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). Our findings include beneficial data to help both our own clients and the larger association market gain a better understanding of industry efforts and how we can better leverage current challenges for future success.