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Elizabeth Bell

Elizabeth is a content specialist at Higher Logic. When she's not writing about online communities or marketing automation, you'll probably find her cooking, reading, or playing volleyball.

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14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Written by Elizabeth Bell on June 14, 2018 at 8:10 AM | 4 minute read

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. How can we keep up with the technology world but also filter out the things that aren’t useful?

Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. before you buy it. That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation.

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Topics: Marketing, Marketing Automation, Online Community

Stop Playing Defense with Your Online Community ROI

Written by Elizabeth Bell on June 12, 2018 at 8:00 AM | 5 minute read

When it comes to online communities, the best offense is not a good defense. Why? Because playing defense might protect you, but it won’t grow your community.

The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. But, sadly, most community programs aren’t calculating ROI, and if they are, most are using their amazing results to play defense. For example, this could mean using their ROI to defend their program, when they could also be using their ROI to grow their program. You probably agree with me here: this is a massive loss of potential.

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Topics: Online Community Management, Online Community

How an Online Community Meets 3 Needs You Didn’t Know You Had

Written by Elizabeth Bell on May 22, 2018 at 12:13 PM | 4 minute read

 

There’s a lot of hype around online communities now. But does that mean your organization really needs one?

You’re not alone. You or your stakeholders may be skeptical about launching an online community – after all, no one’s really asking for one yet. Why invest in something that may not seem like an urgent need? You’re right to ask questions and be concerned. You want to invest your time and money into improvements that will bring value to your organization, and it’s not feasible to put them into just any project.

Every organization is different, with a special product, industry niche, or value proposition for its members. But an online community addresses three challenges every organization has:

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Topics: Member Retention, Online Community Software, Customer Retention, Collaboration Tools, Online Community

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