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Elizabeth Bell

Elizabeth is a content specialist at Higher Logic. When she's not writing about online communities or marketing automation, you'll probably find her cooking, reading, or playing volleyball.

Recent Posts

The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Written by Elizabeth Bell on October 23, 2018 at 8:30 AM | 14 minute read

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership.  

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48 No-Brainer Tools Every Marketer Needs

Written by Elizabeth Bell on October 4, 2018 at 7:56 AM | 12 minute read

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common:

We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments. Another similarity? Tools, technology, and coffee keep us running.

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Topics: Marketing Automation, Marketing, Email Marketing, Social Media

Engagement, Upsell, Advocacy: How Community Tools Can Transform Your Customer Marketing

Written by Elizabeth Bell on October 2, 2018 at 7:45 AM | 4 minute read

Marketing to your customers is hard work – sometimes it can feel like you’re pushing the same boulder up a hill every day, like good ol’ Sisyphus.

Customer marketing can come with great rewards, though, especially if you’re using tech tools to make your life easier.

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Topics: Customer Advocacy, Customer Success, Customer Engagement, Customer Retention, Customer Communities, Online Community

Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit [Case Study]

Written by Elizabeth Bell on September 25, 2018 at 1:05 PM | 4 minute read

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. Members connected with one another in the same ways, emailing friends and colleagues or meeting up at events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

To make sure an online community was right for their members, the staff paid attention to other state societies and took note of their success with online communities.

“We watched them over the years. After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement.

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Topics: Associations, Online Community, Member Engagement

From Blastoff to Outer Space: How Jama Software’s Community Became the Best Resource for All Things Jama [Case Study]

Written by Elizabeth Bell on September 11, 2018 at 8:02 AM | 6 minute read

Since its founding only 12 years ago, Jama Software has made a huge impact in the product development software market. With clients like SpaceX, Caterpillar, Boeing, and NASA, Jama Software helps companies developing life-and-economy-critical products keep a system of record and action. After Jama launched an online community, the staff has seen their community become the best resource for all things Jama, from customer support to product improvement.

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Topics: Online Community, Customer Experience, Customer Communities

Integrate for Success: 3 Sweet Results of AMS Integrations

Written by Elizabeth Bell on August 28, 2018 at 8:00 AM | 6 minute read

Think of your database, your AMS, as the center of a wheel.

When you integrate your AMS with your online community platform, the community becomes a spoke on that wheel. Your marketing automation software becomes another spoke on that wheel.

Your AMS feeds these platforms data, and the platforms feed it right back with even more specialized data. It all makes the wheel turn.

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Topics: Integration, Marketing Automation, Member Experience, Online Community

5 Ways to Boost Fundraising with Online Community [Infographic]

Written by Elizabeth Bell on July 31, 2018 at 8:05 AM | 1 minute read

 

The donor experience is changing, and nonprofits need new strategies to amp up their fundraising.

The bad news is that fundraising is getting tougher. Why? Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report, every generation has seen a decline in givers since 2013, except for Baby Boomers.

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Topics: Nonprofits and Charities, Engagement, Online Community, Donor Retention

14 of Our Favorite Examples of Storytelling in Marketing

Written by Elizabeth Bell on July 26, 2018 at 8:20 AM | 10 minute read

When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials? When you think about it, it’s odd that we’d cry over something (not you, non-cryers) that’s simply advertising a product or service for purchase.

So, what is it about certain commercials that tug at our heartstrings?

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Topics: Marketing, Engagement

Will Microsoft’s Xbox Customer Support Program Built on Volunteer Power Work?

Written by Elizabeth Bell on June 26, 2018 at 8:29 AM | 4 minute read

Can you have a successful customer support community built solely on volunteering? That’s the hypothesis Microsoft seems to be testing with its recent decisions for Xbox customer support.

Xbox Ambassadors are Xbox users who volunteer to help other users with their gaming issues. A news source recently reported that Microsoft has laid off twelve of its contracted Xbox customer support staff and is replacing them with these volunteers, supposedly in a cost-cutting measure. Two of the staff said they had recently finished training a group of Xbox Ambassadors who will now be their replacements.

Although Microsoft retained a couple support staff, they seem to be leaning the bulk of their Xbox customer support on these volunteers.

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Topics: Online Community, Customer Success, Customer Support, Online Community Software, Customer Communities, Volunteer Management

Nonprofits Need Donors Who Stick Around and There’s No Getting Around That

Written by Elizabeth Bell on June 19, 2018 at 8:30 AM | 7 minute read

Are you a nonprofit with a large pool of happy, connected donors, who give regularly and volunteer monthly? For any nonprofit, even if the answer to the question above is ‘yes,’ improving donor retention is probably one of your top concerns.  

In the business world, people are always tossing around stats about the importance of customer retention. Here’s the reality: most companies have a higher customer retention ROI over customer acquisition. It makes sense – you’ve already worked to get their business once, so it pays off to keep them happy, keep them around, and even increase their business rather than having to convince a whole set of new customers over again.

In the nonprofit space, the idea of donor retention is just as relevant. Your donors were impressed enough with your work and valued your cause enough to give to you once, and you probably worked hard to get them to that threshold. It takes a lot of work to build up trust with your donors and makes sense to continue that relationship and prove your value to them, so they continue to support you.

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Topics: Online Community, Nonprofits and Charities, Engagement, Millennials, Volunteer Management, Donor Retention

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