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Courtney Howell

Courtney Howell is the Community Manager for the Association of Certified Fraud Examiners. She stumbled into content marketing in 2013 and quickly unearthed her passion for it. She has experience in social media management, content management and community management. She’s also obsessed with reading, writing and Krav Maga. Like, super obsessed.

Recent Posts

Proof You Can Design a Giveaway that Supports Community Growth

Written by Courtney Howell on September 13, 2018 at 7:59 AM | 5 minute read

The research is undeniable—gamification increases participation and engagement across practically any digital platform. On the users’ side of things, online giveaways are one of the easiest to join forms of gamification because the steps are simple: 1) Complete task. 2) Get reward. As a community manager, however, you want to design a giveaway that will actually support your community’s growth in the long run by enticing your members to invest more than the bare minimum.

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Topics: Online Community Management, Engagement, Member Engagement, Online Community

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