Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value.
According to research from The Community Roundtable, "investing sufficiently in community teams so that the community is integrated across functional areas of the organizationâ€ increases both visibility with, and value to, the organization."
So, who should you invite to the table when it comes to planning and managing your association's private online community? Community managers expect that volunteer recruiting is part of their job, but often overlooked is the amount of recruiting that's necessary in-house for your community to be a success. It's not just members and volunteer leaders that help create a robust peer-to-peer environment. It's also the people you work with every day.