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Christina Green

Christina Green is a professional writer with years of experience in content marketing for businesses and membership organizations. She specializes in telling stories that help organizations connect with customers and inspire action.
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Recent Posts

Pitching Your Association's Online Community Strategy: How to Overcome Common Objections

Written by Christina Green | on January 14, 2016 at 8:30 AM | 4 minute read

Whenever you are trying to do something innovative, you can rest assured there will always be haters. Most of them have the right intentions but many raise objections simply because what you are suggesting takes them out of their comfort zones and if it fails they don't want tied to a sunken ship. Think, Zune circa 2006 (you can go ahead and look that up on your iPod touch).

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Topics: Online Community Management, Associations, Online Community

How to Measure the Effectiveness of Your Association's Member Engagement Tactics

Written by Christina Green | on January 7, 2016 at 8:30 AM | 4 minute read

It's that time of year when people think about personal and professional resolutions. Often the personal resolutions involve adopting a healthier lifestyle. If you have ever sworn you're giving up something that is detrimental to your health, like losing weight, exercising more, or any similar healthy-living promise, you most likely gave yourself some rules to live by.

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Topics: Member Engagement, Associations, Online Community, Marketing Automation

Association Social Networking: Why Tech IQ Doesn't Matter for Online Community Engagement

Written by Christina Green | on December 30, 2015 at 8:30 AM | 5 minute read

Our members aren't technologically savvy.

Our members aren't on social media.

Our members aren't really computer literate.

These are arguments online community platform providers hear all the time and it mostly involves a baby boomer-heavy organization. Management and the governing board often decide “boomers†just aren't interested in the Internet and social media. This is simply not true.

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Topics: Associations, Online Community

Get Support for Your Association's Community Strategy: How to Align with Your Board and Executive Team's Priorities

Written by Christina Green | on December 23, 2015 at 8:30 AM | 4 minute read

 

A few years ago, comic hypnotists were a big draw on the corporate speaking circuit. Many companies hired them at retreats, conferences, annual meetings, and the like. Employees got a great laugh at watching a stranger suggest to their manager that they should cluck like a chicken, and got even bigger laughs when the manager did it on stage in front of everyone.

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Topics: Associations, Online Community Software, Online Community

5 Easy Actions to Take to Increase Member Engagement Next Year

Written by Christina Green | on December 16, 2015 at 8:30 AM | 4 minute read

This time of year is a whirlwind of activity on most people's calendars. If you're like me, you're extra busy wrapping up the goals set forth for this year, evaluating what worked and what didn't, and planning what can be accomplished with the upcoming year.

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Topics: Member Engagement

4 Tips to Increase Member Retention at Your Association

Written by Christina Green | on December 3, 2015 at 11:30 AM | 4 minute read

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

As an industry, those are decent numbers, but how does your association compare?

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Topics: Member Retention, Online Community, Marketing Automation

How to Market Your Association's Virtual Memberships Like a Tech Company

Written by Christina Green | on November 12, 2015 at 8:30 AM | 4 minute read

Take a second and go out to the Google Play Store or iTunes, and search for free apps. How many came up? Some number this side of a google? (Sorry, bad pun.) But the answer is a lot, right?

If you clicked through to some of the better known apps, you'll find they have a free level and one or more paid levels. Tech companies are marketing geniuses when it comes to knowing how to lock down some of their features in order to entice people to upgrade.

Associations that offer virtual memberships or entry-level membership tiers could learn quite a bit from them.

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Topics: Associations, Member Engagement, Member Experience, Online Community, Marketing Automation

7 Attractive Member Benefits for Virtual Members of Your Association

Written by Christina Green | on November 5, 2015 at 8:41 AM | 5 minute read

Have you ever noticed the large number of corporate brands that market on some variation of having it your wayThere's Burger King, Subway, Kmart, Walt Disney World, and many others.

While Burger King started marketing that way 40 years ago, with the advent of social media and online retailers, personalized shopping experiences like you find with Amazon offering people what they want on their terms are becoming more of an expectation than a luxury.

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Topics: Member Engagement, Online Community, Marketing Automation

Is a Virtual Membership Option Right for Your Association?

Written by Christina Green | on October 29, 2015 at 8:30 AM | 5 minute read

Recently we passed the milestone of Back to the Future Day. October 21st, 2015 was the future day that Doc sent Marty McFly to in one stylish ride. There, McFly saw a lot of bad fashion and cool things like hoverboards, flying cars, and Jaws 19, the movie.

We've come frighteningly close to some of these - four Jaws movies is close enough for me - but we're also sadly very far away from flying cars and delicious home-cooked, healthy meals in 30 seconds.

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Topics: Associations, Member Experience, Online Community

4 Elements of a High-Engagement Association Website

Written by Christina Green | on October 20, 2015 at 10:27 AM | 6 minute read

In the grand scheme of the digital age, thank goodness the 90's and early 2000's are behind us. Don't get me wrong, we wouldn't be where we are today without GeoCities, America Online, and MySpace.

However, I'm very glad that we have moved away from the notion that every organization needs a website, just to have a website.

Today, your website is your number one marketing asset. It's the first place people look to learn about your organization and take advantage of all that you offer.

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Topics: Member Engagement, Online Community, Marketing Automation

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