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Christina Green

Christina Green is a professional writer with years of experience in content marketing for businesses and membership organizations. She specializes in telling stories that help organizations connect with customers and inspire action.
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Recent Posts

Social Media Manager vs. Online Community Manager: Which is Better for Your Association?

Written by Christina Green | on July 12, 2016 at 8:30 AM | 4 minute read

Associations, and most businesses for that matter, don't have bottomless wallets. Hiring for one position, particularly if it's new, must be weighed over hiring for another. If you're considering hiring someone that specializes in engaging with members and potential members, you may be wondering just what type of position you need to source.

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Topics: Online Community Management, Social Media, Associations, Online Community

How to Make Association Committee Members Happier and More Productive

Written by Christina Green | on July 11, 2016 at 8:30 AM | 5 minute read

The internet is filled with stories of organizations instituting radical changes to make employees more invested, happier, and thus more productive. There's the company in Seattle that raised its minimum wage to $70,000, there's WL Gore & Associates that eliminated a managerial hierarchy, and Whole Foods that publishes all of its employees' salaries, which are based on work and abilities (the more able the employee, the higher the pay).

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Topics: Volunteer Management, Associations, Member Engagement, Online Community

How to Spot a Disengaged Employee in Your Association Staff (And What to Do About It)

Written by Christina Green | on July 6, 2016 at 8:30 AM | 5 minute read

The State of the American Workplace report from Gallup estimated that 70% of American workers are not engaged. That's a troubling statistic. Employees who are not engaged cost employers more money, reduce productivity, and decrease the morale of others around them.

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Topics: Engagement, Associations, Marketing Automation, Online Community

3 Types of Association Members and How to Engage Them

Written by Christina Green | on July 1, 2016 at 8:30 AM | 5 minute read

Novelists, marketers, and psychologists like to lump people into groups. It's not because they like to stereotype, or don't recognize that every individual is unique, it's because they want to provide the best experience possible. Grouping together people who have the same characteristics, enjoy the same things, and have the same motivations makes it easier to help them.

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Topics: Member Engagement, Marketing Automation, Online Community

Selecting the Right Online Community Management Approach for Your Association

Written by Christina Green | on June 22, 2016 at 8:30 AM | 5 minute read

A watched pot may never boil, but that's the only way to build a thriving online community. Until your online community is established and has regular contributors, it is your job to prompt members to participate. You need to stir your community's proverbial pot and provide interesting, valuable discussions and content for your members.

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Topics: Online Community Management, Associations, Online Community

Tips for Creating a Killer Online Customer Experience

Written by Christina Green | on May 12, 2016 at 8:30 AM | 5 minute read

Your online customer experience is a vast, sometimes intimidating concept to tackle, made up of all your company's interactions with customers online. It's also something that almost every organization wants to improve, and we'd like to help.

However, since there have been books written about improving the online customer experience, this article will stick to only primary touchpoints directly within your control - aka the web properties you own.

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Topics: Customer Engagement, Customer Experience, Customer Success, Online Community

How to Calculate and Explain the ROI of Your Association's Private Member Community

Written by Christina Green | on April 7, 2016 at 8:30 AM | 5 minute read

"If you don't know where you're going, any road will take you there." - Lewis Carroll

This quote probably wasn't meant to describe ROI and data analytics, but it does. Regardless of the industry you are in, data is used to review the path you're on, decide where your organization is going, and what road will take it there.

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Topics: Associations, Online Community

How to Use Your Online Community to Improve Customer Service

Written by Christina Green | on April 5, 2016 at 8:30 AM | 5 minute read

In today's global economy, you're no longer competing with just the businesses in your town. You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

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Topics: Online Community Management, Customer Support, Customer Success, Online Community

How to Get Your Association's Board Involved in Your Online Community

Written by Christina Green | on March 31, 2016 at 8:30 AM | 5 minute read

In many associations, members look to the board for a stamp of approval. When your board noticeably supports something, your members view that initiative as important because it has the support of the ruling body.

That's why it's necessary to have your board's support for your online community so that it stands out as a solid, effective engagement tool. Without board support for your online community, members could ask why they should invest their time if the association's leadership is not entirely committed.

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Topics: Associations, Online Community

Hiring a Community Manager: 5 Things You Need That You Haven't Thought Of

Written by Christina Green | on March 29, 2016 at 8:30 AM | 4 minute read

So, you want to hire a community manager? There are certainly a lot of candidates available to you. It can seem like a sexy title if you've never held the position. Who doesn't want to play on the Internet all day?

Next to game designer, it's one of those hot careers that a large number of people see as mainly enjoyable versus a grind. But if you're trying to create serious online engagement with your community members, you don't want to hire a lightweight. And to avoid people who love the title, but don't understand the role, you need to lure the right candidates to your company.

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Topics: Online Community Management, Online Community

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