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Christina Green

Christina Green is a professional writer with years of experience in content marketing for businesses and membership organizations. She specializes in telling stories that help organizations connect with customers and inspire action.
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Recent Posts

Top 11 Productivity Apps for Membership Managers

Written by Christina Green | on September 5, 2017 at 8:30 AM | 5 minute read

Happy belated Labor Day! While you enjoy the last of your summer and get back into the swing of things on the work front, we thought we'd greet you with a few recommendations on tools that will help you get out in front of your deadlines and be more productive.

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Topics: Associations, Online Community, Marketing Automation

3 Ways to Engage More Association Members in Your Online Community

Written by Christina Green | on January 11, 2017 at 8:30 AM | 6 minute read

Have you ever looked at an optical illusion like the one above? (If not, you have now.) In this example, the first thing that most people see is a white vase.

However, upon closer inspection of the black areas, you notice two faces nose-to-nose. Now that you've seen both the vase and the faces, you can't "un-see" either one. You can never go back to seeing a single image.

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Topics: Member Engagement, Online Community, Member Retention

12 Top Association Articles from 2016

Written by Christina Green | on December 28, 2016 at 8:45 AM | 5 minute read

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

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Topics: Associations, Online Community, Marketing Automation

4 Ways to Use Nostalgia to Grab Your Customers' or Members' Attention

Written by Christina Green | on December 27, 2016 at 8:30 AM | 7 minute read

Author Tom Wolfe made a statement with the title of his novel, You Can't Go Home Again.

Maybe he's right that we can't go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

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Topics: Online Community, Marketing Automation, Associations

What's Next? 6 Membership Trends to Watch in 2017

Written by Christina Green | on December 22, 2016 at 8:30 AM | 5 minute read

It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Now it's nearly 2017 and a lot has changed.

Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop. They said the word "laptop" with the same reverence of someone talking about the "goose that laid the golden egg." In 2001, a laptop was a prized possession. Most families had only a desktop because at that time, laptops cost twice as much. Only traveling businessmen cutting-edge techies had them.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

Can Your Online Customer Community Be Fun?

Written by Christina Green | on December 15, 2016 at 8:30 AM | 4 minute read

How do you get people to join and return to your customer community?

It's one of the most persistent question in community management.

There are many tactics, but one of the best ways is to ensure that customers enjoy themselves while they are in your community.

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Topics: Online Community Management, Online Community

How Much Does an Event App Cost?

Written by Christina Green | on December 1, 2016 at 8:30 AM | 5 minute read

If you're considering creating a mobile app for your members, you're not alone. There are roughly 2.2 million apps in the Google Play store and close to 2 million in the Apple App Store. Each of those apps cost quite a bit of money, although how much money ranges from several thousand dollars to several million.

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Topics: Collaboration Tools, Online Community, Marketing Automation

What to Do When Your Members Hate Technology

Written by Christina Green | on November 9, 2016 at 8:30 AM | 6 minute read

You just discovered amazing new association software that will give your association's staff hours back in their day. It has all the administrative wizardry your staff needs and the member-facing functionality to keep your members and prospects engaged.

You love it. Your board loves it. Your staff is getting excited and you can't wait to roll it out.

Except for one thing.

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Topics: Associations, Member Experience, Online Community, Marketing Automation

The Psychology of Color in Marketing and Branding for Your Association

Written by Christina Green | on October 31, 2016 at 8:30 AM | 6 minute read

What color is your association's logo? Was it something that was inherited from your founding or did you recently rebrand?

Your logo's color, as well as other colors in your branding, have a great influence on thoughts and perceptions of your organization. Colors can be persuasive or off-putting. They can evoke emotion. An artist selects a color palette to convey theme and message. Interior designers use color to open up smaller spaces or create intimacy.

  • Would the Olympic rings be as symbolic if they were all grey?
  • Why do you think McDonald's chose red and yellow for their color scheme?
  • How about Coke's signature red?
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Topics: Associations, Member Experience, Marketing Automation

6 Association Management Tips from Steve Jobs

Written by Christina Green | on October 5, 2016 at 8:30 AM | 5 minute read

It's hard to believe it's been half a decade since Steve Jobs' passing. Many of us early adopters still remember his live announcement/unveiling of the iPhone and the immediate, burning desire to own one.

His legacy is still felt around the world every time someone looks at an iPhone.

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Topics: Online Community, Marketing Automation, Associations

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