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Christie Gunden

Christie Gunden fell in love with marketing 8 years ago and has been doing it ever since. She specializes in branding, lead generation, and using data to prove how awesome (or terrible) her ideas are. These days, she’s laser focused on promoting Nucleus because she believes data can empower all of us to think smarter and work better.

Recent Posts

Why Data Analytics is Important and How to Budget Accurately

Written by Christie Gunden on September 20, 2017 at 8:30 AM
Data analytics is important - how to budget accurately

Your community contains loads of member and customer data. When you analyze it, you gain access to all types of valuable insight: which users are most engaged, what topics they’re most interested in, who is contributing to discussions and the list goes on. That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics.

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Topics: B2B Communities, Associations

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