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Calista Rollogas

Calista is a Community Manager at Higher Logic. She advises clients on community management strategy and best practices for driving engagement. With a passion for data and analytics, she can often be found sifting through metrics, searching for deeper insights and relevant trends for her clients. Calista joined Higher Logic from a boutique digital marketing firm and brings with her an understanding of the needs and challenges of both the corporate and non-profit worlds when it comes to connecting with customers and members.
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Recent Posts

LEGO: Don’t End Your Community

Written by Calista Rollogas | on January 26, 2017 at 8:30 AM

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Is an online community ever too big to fail?

Unfortunately, just like everything else, no. In fact, LEGO Message Boards (LMB), a vibrant online community for LEGO enthusiasts, is being permanently shut down and deleted this March. The LMB story should be a cautionary tale for all community builders - it doesn’t matter how many fans your organization has or how many people participate in your community. If you don’t manage it properly, you risk failure.

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Topics: Community Management, Engagement

Three Analytics Community Managers Need to Track

Written by Calista Rollogas | on January 17, 2017 at 9:00 AM
Three analytics community managers need to track

When it comes to analytics and KPIs, it can be hard for community builders to know exactly what to focus on. Some platforms have dashboards that display the ins and outs of the community, but some community managers work with simpler social media networks, or painstakingly pull Excel spreadsheets with tons of raw data. But what are the important numbers for you to focus on at any given time?

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Topics: Community Management, Engagement

Community Leadership: Getting Everyone to Participate

Written by Calista Rollogas | on July 25, 2016 at 9:00 AM

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Leadership hype always focuses on the C-suite – are your executives on social media? Do they have direct contact with customers or community members through formal feedback systems or a product advisory board? Do they understand shared value for your community initiatives? Most communities fall short in some categories and exceed in others - it’s rarely A’s across the board for executive participation.

But here’s another consideration: have you ever tapped leadership beyond the C-suite?

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Topics: Community Platforms & Updates, Community Management, Engagement

Community Takeaways We Loved from the State of Community Management 2016 Report

Written by Calista Rollogas | on July 14, 2016 at 9:00 AM

Online community takeaways we loved from the state of community management 2016 report 

Is your online community the bridge between your customers and your organization? Meaning, do both groups find shared value within the same platform?

If not, you better start brainstorming ways to bridge that gap -- otherwise your community’s success is at risk.

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Topics: Community Management

Dealing With Trolls in Your Community

Written by Calista Rollogas | on May 31, 2016 at 9:00 AM

Dealing with trolls in your community

Sometimes your best user is your worst user.

These days, everyone knows the tell tale signs of a troll -- people who write abrasive, abusive comments, often directed at certain people, and who often blatantly ignore community standards. Prime examples of trolls are can be found in the comments section of online news outlets.
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Topics: Engagement

Spring Cleaning - What Parts of Your Community Need Work?

Written by Calista Rollogas | on March 31, 2016 at 9:00 AM
Spring cleaning: what parts of your community need work?

It’s spring, which means it’s time to fine tune your community. What aspects of your community can you improve? Are there any nagging issues you’ve been meaning to work on?

If you run a community, you constantly have to balance two big groups: your members’ needs and your organization’s needs. When deciding what parts of your community need tweaking or a check-in, consider the overlap between those two groups. How will your fine tuning support them?

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Topics: Community Management

Promote Your Community at Events

Written by Calista Rollogas | on February 25, 2016 at 10:00 AM
Promote your online community at events

You and your team spent a lot of time and energy either creating a new community or revamping your existing community. It’s time for celebration -- and getting people online, engaging. There are many ways to energize a community and bring in some fun, from creating exciting banners to hosting offline events.

Conferences are the perfect time to introduce your members to a new or relaunched community. We compiled a list of some of the most successful, fun and creative ways to get your members engaged with the community before, during and after your annual conference. You don’t get everyone’s rapt attention often, so it’s time to make the most of the opportunity.

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Topics: Community Management, Engagement

Five Fun and Creative Automation Rules

Written by Calista Rollogas | on October 1, 2015 at 10:00 AM

A great tool in any community manager’s tool belt is a well crafted automation rule. It makes life simpler and takes away some emailing tedium.

With so many combinations and ways of creating a rule, the possibilities seem endless. As time goes by, every community manager will develop their own set of rules to help manage their unique community. Yet sometimes the more flexibility and potential – i.e. seemingly limitless automated rules for emails, notifications, events and more – the harder it is to know where to start.

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Topics: Community Management

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