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Caitlin Struhs

Caitlin is the marketing editor for Higher Logic. She manages the marketing and sales content calendar while overseeing content creation, editing and blogging throughout all marketing channels. Prior to Higher Logic, Caitlin wrote her way through marketing and publishing for an online education company, an association and a children’s museum.
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Recent Posts

The Top 3 Things We Learned From National Volunteer Week

Written by Caitlin Struhs | on April 23, 2015 at 11:45 AM | 2 minute read

Last week was chock-full of events and activities for 2015's National Volunteer Week. If you feel like it went by in a flash and you may have missed something great, head over to our Learning Series post-webinar page—it includes all sorts of volunteer tips, advice and reviews.

In the meantime, we’ve pulled together our favorite volunteer tactics we learned from two leading innovators on the topic: Peggy Hoffman, CAE, of Mariner Management, and Elizabeth Weaver Engel, M.A., CAE, of Spark Consulting. How do you reward and recognize volunteerism in your organization today? Employing new volunteerism concepts like adhocracy, micro volunteering and virtual volunteering can demonstrate real world impact if you are looking to involve new members and users.

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Topics: Volunteer Management

The Engagement Opportunity for Online Advocacy Communities

Written by Caitlin Struhs | on April 15, 2015 at 9:35 AM | 3 minute read

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Topics: Associations, Member Engagement, Customer Advocacy, Online Community

Live Events Can Spring Community Engagement into Action

Written by Caitlin Struhs | on March 20, 2015 at 9:12 AM | 2 minute read

As everything begins to thaw out, both people and communities crave activity after a long winter indoors, and perhaps a stretch of social hibernation, too. It's time to open up the doors for fresh new events and meet ups.

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Topics: Online Community Management, Engagement, Social Media, Online Community

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM | 4 minute read

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Member Communities, Associations, Online Community

Know Thy Audience

Written by Caitlin Struhs | on February 4, 2015 at 5:24 PM | 2 minute read

Our guest blogger Martha Jack is founder and director of eConverse Social Media, serving member-based organizations to make their online communities the best they can be. eConverse specializes in strategy, design, launch and management of internal communities to help increase retention, provide new benefits and develop non-dues revenue for organizations. Martha and the eConverse team have worked with Higher Logic clients for five years.

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Topics: Communications, Online Community Management, Marketing Automation, Online Community

The Art of Rewards, Recognition & Thanks

Written by Caitlin Struhs | on November 19, 2014 at 2:28 PM | 2 minute read

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Topics: Volunteer Management, Online Community

The C-Suite Needs to Embrace Social Media

Written by Caitlin Struhs | on November 10, 2014 at 1:00 PM | 3 minute read

Our guest blogger, Donna Vieira, is Vice President of Marketing of interlinkONE and Grow Socially. Donna and her team work with associations to help them successfully grow and transform their organizations. Their approach includes online marketing plans, which include social media marketing techniques, as well as working to create Millennial-friendly work cultures, environments and policies. Learn more about Donna by following her on Twitter, @DonnaVieira, and connecting with her on LinkedIn, linkedin.com/in/donnavieira, or email, donnav@interlinkONE.com. Read on for Donna's best social media tips.

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Topics: Communications, Engagement, Marketing, Social Media, Marketing Automation, Online Community

ASAE Annual in the Music City: Sounds Like a Great Opportunity!

Written by Caitlin Struhs | on August 8, 2014 at 10:00 AM | 2 minute read

The Higher Logic team is excited to head south to Nashville for this year's ASAE Annual Meeting and Expo. There's plenty to see and do in the Music City, so don't settle for work or play - take advantage of both! On your way to and from ASAE, make sure to check out these Higher Logic-approved activities. And don't forget to tweet your favorites to us at #ASAE14.

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Topics: Communications, Associations, Online Community

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