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Caitlin Struhs

Caitlin is the marketing editor for Higher Logic. She manages the marketing and sales content calendar while overseeing content creation, editing and blogging throughout all marketing channels. Prior to Higher Logic, Caitlin wrote her way through marketing and publishing for an online education company, an association and a children’s museum.
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Recent Posts

A Good Advocacy Strategy is Constantly Evolving

Written by Caitlin Struhs | on June 24, 2015 at 9:21 AM

 

Guest blogger Glen Justice is the Managing Editor for Marketing at CQ Roll Call. A journalist for 25 years, he now writes for association and advocacy professionals on the Connectivity blog.

Here’s a statistic that may not surprise you: fully 77 percent of advocacy professionals say their program relies on email to reach their members, according to a survey by CQ Roll Call.

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Topics: Engagement, Customer Advocacy

Keep Your Community Engaging with Live Chats

Written by Caitlin Struhs | on June 22, 2015 at 2:45 PM


Real-time conversations aren’t always realistic in an online community—the 24/7 access communities provide inherently means collaboration is done on the individuals’ time. But occasionally you want to capitalize on a great event or recent hot topic, and the average discussion posts or resource sharing just won’t cut it.

Have you thought about how you can keep engagement up after a big announcement or a recent event? Consider giving your community members the opportunity to keep the conversation going with live chats, which offer both flexibility and spontaneity.

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Topics: Online Community Software, Customer Engagement, Member Engagement

Your Questions Answered on The 2015 State of Community Management Report

Written by Caitlin Struhs | on June 18, 2015 at 9:02 AM


Want to stay on top of the latest community trends and best practices? Guest bloggers Rachel Happe and Jim Storer, co-founders of The Community Roundtable, offered up their community management insights and resources during Higher Logic’s recent webinar, “The 2015 State of Community Management.” This latest report covered the top trends and best-in-class community methods from the past year. 

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Topics: Online Community Management, Volunteer Management, Online Community Software, Customer Advocacy

Have You Seen The 2015 State of Community Management Report?

Written by Caitlin Struhs | on June 4, 2015 at 5:27 PM


The Community Roundtable has issued its annual compilation of research, and it’s filled to the brim with even more data and recommendations for online community professionals than any previous year. It’s a collaborative effort that Higher Logic was excited to be part of, joining members of TheCR Network and TheCR research team. 

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Topics: Online Community Management, Customer Advocacy

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Communications, Online Community Management, Engagement, Marketing

Six Tips for Creating a Compelling Online Presence

Written by Caitlin Struhs | on May 6, 2015 at 10:30 AM

Engagement and collaboration should be at the top of the list for best online experience. It might seem like creating cohesion for your organization, your communities and your brand can seem an insurmountable task, but you probably already have great content and brand advocates on your side.

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Topics: Marketing, Customer Experience, Member Experience

The Top 3 Things We Learned From National Volunteer Week

Written by Caitlin Struhs | on April 23, 2015 at 11:45 AM

Last week was chock-full of events and activities for 2015's National Volunteer Week. If you feel like it went by in a flash and you may have missed something great, head over to our Learning Series post-webinar page—it includes all sorts of volunteer tips, advice and reviews.

In the meantime, we’ve pulled together our favorite volunteer tactics we learned from two leading innovators on the topic: Peggy Hoffman, CAE, of Mariner Management, and Elizabeth Weaver Engel, M.A., CAE, of Spark Consulting. How do you reward and recognize volunteerism in your organization today? Employing new volunteerism concepts like adhocracy, micro volunteering and virtual volunteering can demonstrate real world impact if you are looking to involve new members and users.

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Topics: Volunteer Management

The Engagement Opportunity for Online Advocacy Communities

Written by Caitlin Struhs | on April 15, 2015 at 9:35 AM

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Topics: Associations, Member Engagement, Customer Advocacy

Live Events Can Spring Community Engagement into Action

Written by Caitlin Struhs | on March 20, 2015 at 9:12 AM

As everything begins to thaw out, both people and communities crave activity after a long winter indoors, and perhaps a stretch of social hibernation, too. It's time to open up the doors for fresh new events and meet ups.

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Topics: Online Community Management, Engagement, Social Media

Using Moderation and Marketing to Improve Your Community ROI

Written by Caitlin Struhs | on February 19, 2015 at 4:57 PM

Our guest blogger Judi Huck is the communications specialist at the National Association of Pediatric Nurse Practitioners (NAPNAP), which has a community on the Higher Logic platform. She is based in New York and currently working her way through every park and museum in the five boroughs. Connect with her on Twitter @7Huck or on LinkedIn.

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Topics: Online Community Management, Marketing, Member Communities, Associations

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