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Caitlin Struhs

Caitlin is the marketing editor for Higher Logic. She manages the marketing and sales content calendar while overseeing content creation, editing and blogging throughout all marketing channels. Prior to Higher Logic, Caitlin wrote her way through marketing and publishing for an online education company, an association and a children’s museum.
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Recent Posts

Are Your Community Policies a Box or a Trellis?

Written by Caitlin Struhs | on August 12, 2015 at 4:00 PM | 2 minute read


Say the words “policy and governance” to most people, and you’ll likely see their eyes roll or glaze over. The popular narrative is that community policies are a box handed down from on high to the community restricting behavior, and the best communities are those that avoid structures.

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Topics: Online Community Management, Online Community

Keeping Score on Your Volunteer Programs

Written by Caitlin Struhs | on August 6, 2015 at 3:00 PM | 3 minute read

Does your volunteer program have a scoring system? When it comes to supporting volunteer programs, especially within an online community, the limitation is always staff time and resources. And the best-case scenario is being able to track how individuals’ volunteering efforts and the volunteer program overall impacts your organization. This is where your community can help—develop a score card for your volunteers to participate and track their engagement.

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Topics: Community Platforms & Updates, Engagement, Volunteer Management, Associations, Marketing Automation, Online Community

Getting Started: The Transition from Social Media to Online Community

Written by Caitlin Struhs | on August 4, 2015 at 4:00 PM | 2 minute read

You’ve launched that community, or you’re about to. Congratulations—now the fun begins! It’s time to launch your platform, which has its own set of challenges (and let’s not forget some great support systems from Higher Logic and our HUG user group).

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Topics: Community Platforms & Updates, Social Media, Online Community

Time For Your Community's Mid-Year Pulse Check

Written by Caitlin Struhs | on July 2, 2015 at 10:00 AM | 2 minute read


It seems like just yesterday you sat down at your desk with a strategic community plan for 2015 in front of you – and here we are, almost halfway through the year.

Heading into summer is a good time to take a pulse check of your community. What’s working? What’s not? And if things aren’t working, how can you get at the root issues and solve the problems?


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Topics: Online Community Management, Online Community

A Good Advocacy Strategy is Constantly Evolving

Written by Caitlin Struhs | on June 24, 2015 at 9:21 AM | 3 minute read

 

Guest blogger Glen Justice is the Managing Editor for Marketing at CQ Roll Call. A journalist for 25 years, he now writes for association and advocacy professionals on the Connectivity blog.

Here’s a statistic that may not surprise you: fully 77 percent of advocacy professionals say their program relies on email to reach their members, according to a survey by CQ Roll Call.

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Topics: Engagement, Customer Advocacy, Online Community

Keep Your Community Engaging with Live Chats

Written by Caitlin Struhs | on June 22, 2015 at 2:45 PM | 3 minute read


Real-time conversations aren’t always realistic in an online community—the 24/7 access communities provide inherently means collaboration is done on the individuals’ time. But occasionally you want to capitalize on a great event or recent hot topic, and the average discussion posts or resource sharing just won’t cut it.

Have you thought about how you can keep engagement up after a big announcement or a recent event? Consider giving your community members the opportunity to keep the conversation going with live chats, which offer both flexibility and spontaneity.

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Topics: Online Community Software, Customer Engagement, Member Engagement, Online Community

Your Questions Answered on The 2015 State of Community Management Report

Written by Caitlin Struhs | on June 18, 2015 at 9:02 AM | 8 minute read


Want to stay on top of the latest community trends and best practices? Guest bloggers Rachel Happe and Jim Storer, co-founders of The Community Roundtable, offered up their community management insights and resources during Higher Logic’s recent webinar, “The 2015 State of Community Management.” This latest report covered the top trends and best-in-class community methods from the past year. 

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Topics: Online Community Management, Volunteer Management, Online Community Software, Customer Advocacy, Online Community

Have You Seen The 2015 State of Community Management Report?

Written by Caitlin Struhs | on June 4, 2015 at 5:27 PM | 2 minute read


The Community Roundtable has issued its annual compilation of research, and it’s filled to the brim with even more data and recommendations for online community professionals than any previous year. It’s a collaborative effort that Higher Logic was excited to be part of, joining members of TheCR Network and TheCR research team. 

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Topics: Online Community Management, Customer Advocacy, Online Community

Crafting Email Campaigns for Community Adoption and Engagement

Written by Caitlin Struhs | on May 21, 2015 at 9:30 AM | 3 minute read

HigherLogic_Blog_Email_Campaigns_for_Community_Informz

Our guest author is Peter Nelson, Director of Product Management at Informz.

I feel very fortunate that the timing of my working life corresponds with the “PC revolution.” The computer completely transformed not just the business world – previously the primary domain for computing technology – but the world in general. Just about any organization could harness that new found computing power to further its interests.

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Topics: Communications, Online Community Management, Engagement, Marketing, Marketing Automation, Online Community

Six Tips for Creating a Compelling Online Presence

Written by Caitlin Struhs | on May 6, 2015 at 10:30 AM | 2 minute read

Engagement and collaboration should be at the top of the list for best online experience. It might seem like creating cohesion for your organization, your communities and your brand can seem an insurmountable task, but you probably already have great content and brand advocates on your side.

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Topics: Marketing, Customer Experience, Member Experience, Marketing Automation, Online Community

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