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Caitlin Struhs

Caitlin is the marketing editor for Higher Logic. She manages the marketing and sales content calendar while overseeing content creation, editing and blogging throughout all marketing channels. Prior to Higher Logic, Caitlin wrote her way through marketing and publishing for an online education company, an association and a children’s museum.
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Recent Posts

Community Dream to Reality: Top Five Ways to Prove Value to Executives

Written by Caitlin Struhs | on January 7, 2016 at 9:30 AM | 3 minute read


If you want to live the community dream, you’re going to need executives on your side. Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue? (Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI.

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Topics: Online Community Management, Marketing, Online Community

A Kick-Ass Community Manager Q&A

Written by Caitlin Struhs | on December 22, 2015 at 11:00 AM | 16 minute read

It's time to get those community management challenges addressed. This year marked our second annual expert panel of kick-ass community managers, who all agree: communities are here to stay and offer the best engagement for members. 

But there are still an endless amount of tasks to tackle, so the panel is here to address communities as systems that must be maintained.

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Topics: Online Community Management, Online Community

Growth Hacking Your Community with Vanessa DiMauro

Written by Caitlin Struhs | on November 19, 2015 at 10:30 AM | 5 minute read

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Studies show that these “knowledge workers” have a burn out rate that’s 40 times higher than most other white collar professionals. So how should these community builders broaden their success, improve their methods and ultimately keep their online communities thriving? Growth hacking will help.

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Topics: Online Community Management, Online Community

Investing in Yourself: Professional Development for Community Managers

Written by Caitlin Struhs | on November 17, 2015 at 9:26 AM | 5 minute read

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. 

We've all been there. You go to an event. A conference. A workshop. You leave inspired - with takeaways, idea lists, a stack of business cards and contacts. On the ride or flight home, your brain is swimming with the things you're going to do the moment you get back to the office.

And all too often - inspiration leaves the moment you walk back in the door.

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Topics: Online Community Management, Online Community

What 15 Year-Olds Can Teach Organizations About Content Strategy

Written by Caitlin Struhs | on November 9, 2015 at 2:00 PM | 4 minute read

This guest post is by Jill Andreu, Naylor’s vice president of content strategy and development, and originally appeared on AssociationAdviser.com. Jill is responsible for the overall strategy, direction, leadership and management of Naylor’s editorial department.

A colleague recently told me a story about how his 15-year-old daughter carries out her content strategy on Instagram.

She doesn’t call it content strategy. It’s simply, “Posting photos on Insta.” (Other parents out there probably recognize this slang.) But my colleague noticed that one afternoon, after his daughter snapped a “selfie” of them together, she didn’t immediately post the photo to her Instagram account as usual.

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Topics: Communications, Marketing, Online Community, Marketing Automation

The State of the Community Industry: A Return to Community-Driven Business

Written by Caitlin Struhs | on November 6, 2015 at 11:00 AM | 3 minute read

David Spinks, founder of CMX, has been building communities since he was 13 years old. He attributes shifts like organizing for the gaming industry, joining Twitter and following thought leaders like Seth Godin and Lisa Gansky to his community success.

The common thread is using technology to bring people together. The original definition for a company was a group of people coming together to exchange goods. All organizations have experienced a shift from centralized and isolated to more optimized and collaborative. Things have changed now that everyone is connected – think about the social media manager revolution, where people have to be proactive and cognizant of relationships rather than just data. People are really putting happy customers first.

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Topics: Online Community Management, Online Community

Creating Value in an Era of Exponential Change

Written by Caitlin Struhs | on October 21, 2015 at 11:00 AM | 4 minute read

Brian Vellmure, Principal/Founder of Innovantage, LLC, joined us for September’s Higher Logic Learning Series webinar. He discussed how organizations can compete to win in a world where access is available, automatic and constantly affected by new technology. Check out some of Brian’s key takeaways.

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Topics: Engagement, Marketing, Online Community

How Community Maturity Affects Community Engagement

Written by Caitlin Struhs | on October 15, 2015 at 2:00 PM | 2 minute read

What can you expect from your community when it launches? When it’s a few months old? When members are pouring in but you feel like engagement could be better?

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Topics: Online Community Management, Engagement, Online Community

Super Forum Is One Week Away - Ready for the Biggest Community Event of the Year?

Written by Caitlin Struhs | on October 14, 2015 at 9:00 AM | 2 minute read

We can’t believe it’s been six years since our inaugural Higher Logic Super Forum. This community event has seen explosive growth since its inception – our humble beginnings included a small gathering of about 100 community users attending only a few sessions!

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Topics: Online Community Management, Community Platforms & Updates, Online Community

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Written by Caitlin Struhs | on October 9, 2015 at 9:00 AM | 2 minute read

How do you know what your customers or members are really thinking? That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Customers’ and members’ voices are louder, easier to find and responsible for making organizations a lot more human.

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Topics: Online Community Management, Engagement, Online Community

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