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Caitlin Struhs

Caitlin is the marketing editor for Higher Logic. She manages the marketing and sales content calendar while overseeing content creation, editing and blogging throughout all marketing channels. Prior to Higher Logic, Caitlin wrote her way through marketing and publishing for an online education company, an association and a children’s museum.
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Recent Posts

The State of the Community Industry: A Return to Community-Driven Business

Written by Caitlin Struhs | on November 6, 2015 at 11:00 AM

David Spinks, founder of CMX, has been building communities since he was 13 years old. He attributes shifts like organizing for the gaming industry, joining Twitter and following thought leaders like Seth Godin and Lisa Gansky to his community success.

The common thread is using technology to bring people together. The original definition for a company was a group of people coming together to exchange goods. All organizations have experienced a shift from centralized and isolated to more optimized and collaborative. Things have changed now that everyone is connected – think about the social media manager revolution, where people have to be proactive and cognizant of relationships rather than just data. People are really putting happy customers first.

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Topics: Online Community Management

Creating Value in an Era of Exponential Change

Written by Caitlin Struhs | on October 21, 2015 at 11:00 AM

Brian Vellmure, Principal/Founder of Innovantage, LLC, joined us for September’s Higher Logic Learning Series webinar. He discussed how organizations can compete to win in a world where access is available, automatic and constantly affected by new technology. Check out some of Brian’s key takeaways.

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Topics: Engagement, Marketing

How Community Maturity Affects Community Engagement

Written by Caitlin Struhs | on October 15, 2015 at 2:00 PM

What can you expect from your community when it launches? When it’s a few months old? When members are pouring in but you feel like engagement could be better?

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Topics: Online Community Management, Engagement

Super Forum Is One Week Away - Ready for the Biggest Community Event of the Year?

Written by Caitlin Struhs | on October 14, 2015 at 9:00 AM

We can’t believe it’s been six years since our inaugural Higher Logic Super Forum. This community event has seen explosive growth since its inception – our humble beginnings included a small gathering of about 100 community users attending only a few sessions!

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Topics: Community Platforms & Updates, Online Community Management

How Your Community Humanizes Your Organization (And Why That's a Good Thing)

Written by Caitlin Struhs | on October 9, 2015 at 9:00 AM

How do you know what your customers or members are really thinking? That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Customers’ and members’ voices are louder, easier to find and responsible for making organizations a lot more human.

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Topics: Online Community Management, Engagement

New Community Managers: What You Need to Know

Written by Caitlin Struhs | on August 19, 2015 at 8:30 AM

Guest blogger Nicole Yates is the Director of Membership and Registration at the National Society of Black Engineers (NSBE). Launched NSBE's first community in May 2015, Nicole offers up some great advice for new community managers.

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Topics: Online Community Management

Are Your Community Policies a Box or a Trellis?

Written by Caitlin Struhs | on August 12, 2015 at 4:00 PM


Say the words “policy and governance” to most people, and you’ll likely see their eyes roll or glaze over. The popular narrative is that community policies are a box handed down from on high to the community restricting behavior, and the best communities are those that avoid structures.

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Topics: Online Community Management

Keeping Score on Your Volunteer Programs

Written by Caitlin Struhs | on August 6, 2015 at 3:00 PM

Does your volunteer program have a scoring system? When it comes to supporting volunteer programs, especially within an online community, the limitation is always staff time and resources. And the best-case scenario is being able to track how individuals’ volunteering efforts and the volunteer program overall impacts your organization. This is where your community can help—develop a score card for your volunteers to participate and track their engagement.

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Topics: Community Platforms & Updates, Engagement, Volunteer Management, Associations

Getting Started: The Transition from Social Media to Online Community

Written by Caitlin Struhs | on August 4, 2015 at 4:00 PM

You’ve launched that community, or you’re about to. Congratulations—now the fun begins! It’s time to launch your platform, which has its own set of challenges (and let’s not forget some great support systems from Higher Logic and our HUG user group).

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Topics: Community Platforms & Updates, Social Media

Time For Your Community's Mid-Year Pulse Check

Written by Caitlin Struhs | on July 2, 2015 at 10:00 AM


It seems like just yesterday you sat down at your desk with a strategic community plan for 2015 in front of you – and here we are, almost halfway through the year.

Heading into summer is a good time to take a pulse check of your community. What’s working? What’s not? And if things aren’t working, how can you get at the root issues and solve the problems?


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Topics: Online Community Management

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