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Caitlin Struhs

Caitlin is the marketing editor for Higher Logic. She manages the marketing and sales content calendar while overseeing content creation, editing and blogging throughout all marketing channels. Prior to Higher Logic, Caitlin wrote her way through marketing and publishing for an online education company, an association and a children’s museum.
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Recent Posts

NAASF Crowdsources Customer Support and Advocacy with Online Community

Written by Caitlin Struhs | on August 11, 2016 at 8:30 AM

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations. NAASF recognized a communication challenge and set out to develop a better system for its franchisees to gather and share knowledge.

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Topics: Community Platforms & Updates, Communications, Customer Support, Customer Advocacy, Online Community

Volunteers Are the Air We Breathe

Written by Caitlin Struhs | on April 11, 2016 at 8:00 AM

Happy National Volunteer Week! What are you and your organization doing this week to celebrate? We kicked off the festivities a little early this year – for April's Learning Series webinar, we joined forces with Mariner Management’s Peter Houstle, who discussed the changing tides (pun intended) of volunteerism and how the old volunteer model just won’t cut it anymore.

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Topics: Volunteer Management, Online Community

Cultivating Community Management with Missouri REALTORS®

Written by Caitlin Struhs | on March 29, 2016 at 2:00 PM

Higher Logic has helped Missouri REALTORS® with building community since April 2012 — that’s when the organization launched its original community, THE LANDING. Since then, Missouri REALTORS® has watched its member community grow and evolve.

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Topics: Online Community Management, Engagement, Online Community

Crowdsourcing Your Community Goals

Written by Caitlin Struhs | on March 8, 2016 at 9:00 AM

Are you part of a community making information available and accessible to others? It could be a national association for the healthcare industry, a Reddit group for gaming geeks or even the anonymous pages of Wikipedia. The key: you and a group of people are coming together to be productive and hopefully offer something to whatever at-large community you care about.

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Topics: Online Community Management, Engagement, Volunteer Management, Online Community

Community Refresh: SAE International's Member Connection

Written by Caitlin Struhs | on March 1, 2016 at 8:00 AM

SAE International decided to completely revamp its original online member community, with some help from Higher Logic’s Community Management Services. We chatted with Matt Creech, MBA, Director of Membership & Sections from SAE International, to learn more about how SAE has seen better engagement and growth since the launch of its new community, Member Connection.

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Topics: Community Platforms & Updates, Online Community Management, Online Community

I Heart Southwest: When Airlines Take a Community Approach

Written by Caitlin Struhs | on February 15, 2016 at 9:30 AM

I’m a loyal Southwest customer - our relationship began in my broke college days as a means to find cheap flights for visiting family and friends. It was a small airline with nicer-than-normal customer reps available when I had to reschedule.

But over the years, my devotion to this small, quirky transportation company has grown from convenience to brand loyalty and a real sense of community.

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Topics: Online Community Management, Marketing, Customer Engagement, Customer Experience, Online Community

CMAD 2016: It’s the Year of Community Management

Written by Caitlin Struhs | on January 25, 2016 at 8:00 AM

Happy Community Manager Appreciation Day!

This is one of our favorite days of the year. The community management industry is making great strides and growing rapidly into 2016, thanks to innovative content and collaboration amongst community managers.

Reflecting on where community management is headed next, we decided to touch on four distinct themes for this year’s celebration. We’ve been sharing our favorite resources and topics all month long, but here’s a quick wrap-up of our top CMAD posts:

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Topics: Online Community Management, Online Community

Community Dream to Reality: Top Five Ways to Prove Value to Executives

Written by Caitlin Struhs | on January 7, 2016 at 9:30 AM


If you want to live the community dream, you’re going to need executives on your side. Did you know two thirds of organizations with highly involved executives are seeing their communities influence 16% or more of their organizations’ total revenue? (Demand Metric study, 2014) This effective involvement is possible with the right balance of meaningful impact and innovation using smart risk mitigation and ROI.

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Topics: Online Community Management, Marketing, Online Community

A Kick-Ass Community Manager Q&A

Written by Caitlin Struhs | on December 22, 2015 at 11:00 AM

It's time to get those community management challenges addressed. This year marked our second annual expert panel of kick-ass community managers, who all agree: communities are here to stay and offer the best engagement for members. 

But there are still an endless amount of tasks to tackle, so the panel is here to address communities as systems that must be maintained.

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Topics: Online Community Management, Online Community

Growth Hacking Your Community with Vanessa DiMauro

Written by Caitlin Struhs | on November 19, 2015 at 10:30 AM

The importance of the community builder within an organization has grown tremendously. Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day.

Studies show that these “knowledge workers” have a burn out rate that’s 40 times higher than most other white collar professionals. So how should these community builders broaden their success, improve their methods and ultimately keep their online communities thriving? Growth hacking will help.

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Topics: Online Community Management, Online Community

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