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Brad Gurley

Brad is the Director of Deliverability and ISP Relations for Higher Logic. He has over 13 years experience in email marketing with focus on deliverability and ISP relations, as well as extensive knowledge of email standards and best practices, deliverability monitoring, and consultation. He is a frequent presenter and contributor of blog content, and is active in email delivery industry organizations.
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Recent Posts

SPF, DKIM, DMARC: The 3 Pillars of Email Authentication

Written by Brad Gurley | on October 11, 2018 at 7:55 AM | 5 minute read

If you’re an email marketer, you’ve probably heard acronyms like “SPF,” “DKIM,” and “DMARC” being tossed around with little explanation. People might assume you automatically understand these terms, but the truth is that many marketers’ grasp of these concepts is vague, at best.

The good news is that SPF, DKIM, and DMARC can work together for you like a triple rainbow of email authentication, and that’s why we want you to have a thorough understanding of them.

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Topics: Email Marketing, Marketing Automation, Marketing

Email Deliverability: Why It Matters (And 4 Tips on How to Improve Yours)

Written by Brad Gurley | on August 30, 2018 at 7:50 AM | 4 minute read

Numbers matter. Whether you’re a retailer, trade association, event organizer, publisher, or a small business owner, you know that the more times people see your organization, brand, or message, the better.

More interest in your cause, more visits to your site, or more attendees for your annual conference can only be a good thing...right?

In the search for new and innovative ways to increase reach or get in front of more people, many marketers are missing one of the most important factors – email deliverability.

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Topics: Email Marketing, Marketing Automation, Email Deliverability

An Introduction to the EU Global Data Protection Regulation

Written by Brad Gurley | on December 5, 2017 at 8:30 AM | 3 minute read

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years.

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer.

Watch our GDPR Webinar Roundtable for steps and tools on how to prepare.

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Topics: Email Deliverability, Marketing, Marketing Automation, Online Community

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