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Brad Gurley

Brad is the Director of Deliverability and ISP Relations for Higher Logic. He has over 13 years experience in email marketing with focus on deliverability and ISP relations, as well as extensive knowledge of email standards and best practices, deliverability monitoring, and consultation. He is a frequent presenter and contributor of blog content, and is active in email delivery industry organizations.
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An Introduction to the EU Global Data Protection Regulation

Written by Brad Gurley | on December 5, 2017 at 8:30 AM

what you need to know about europe new gdpr data law.png

If you send email or maintain a user database and have any members, customers, or prospects in the European Union, you’ve probably heard about the Global Data Protection Regulation (GDPR). Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years.

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer.

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Topics: Marketing, Email Deliverability

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