<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2061863960506697&amp;ev=PageView&amp;noscript=1">
Higher Logic Blog - Banner

Andy Steggles

Andy is the President and Chief Customer Officer at Higher Logic. He is an industry thought leader and frequent keynote speaker at conferences and events, traveling the globe to educate professionals about the importance of collaborative software, the cloud and the impact technology makes on the community it serves. He is the author of the best selling book Social Networking for Nonprofits. Prior to joining Higher Logic, Andy spent ten years serving as the Chief Information Officer at the Risk & Insurance Management Society, Inc. (RIMS) where he headed their technology and social strategy initiatives.
Find me on:

Recent Posts

#1 Key to Successful Communities: Keep it Simple

Written by Andy Steggles | on September 13, 2013 at 9:00 AM

I've been doing a lot of simplifying in my life recently, and I've noticed the trend carrying over to the work I do with online communities. For example, I was recently reviewing a community site, which had the standard nav structure many out-of-the-box communities have. There were seven top level nav items with twelve items under the community area of the nav alone - arguably the most important area. It looked something like this:

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management

Using An Online Community Platform to Crowdsource Conference Sessions

Written by Andy Steggles | on August 19, 2013 at 9:00 AM

It's that time of year again - time to crowdsource sessions for Higher Logic's annual Users Group Conference, HUG Super Forum. This year is the fourth year we've done the conference, with each year drawing more attendees, and we expect this year's event to be the best yet. One of the reasons I think HUG Super Forum has been such a success is the way we pick the sessions. That is to say, we don't pick them - Higher Logic users do.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Online Community Management, Online Community Software

Online Community Resource: Engagement Success Kit

Written by Andy Steggles | on July 17, 2013 at 10:30 AM

This blog is about presenting thoughts around social business in a broad sense. But when Higher Logic comes out with resources that I think would be useful to anyone interested in private online communities, I'll be sharing them here. Case in point: the 2013 Higher Logic Engagement Success Kit

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Engagement, Member Retention

Shamification: Gamification with a Twist of Social Pressure

Written by Andy Steggles | on June 27, 2013 at 10:00 AM

Last week I attended an interesting event at Deloitte's Technology Venture Center which has me thinking about the concept of gamification. The presenter, Dan Yates, CEO and Founder of Opower led a discussion about how the use of consumer peer pressure saves money, reduces energy consumption and helped build a multi-million dollar company.

Opower is a SaaS platform which focuses on the energy industry. Yates recognized how incredibly useless a traditional energy bill was and decided to do something about it. After performing some tests, he proved the more traditional utility-to-consumer message of "Save 20% on your energy bill just by doing X,Y or Z" was not working. Yates said how he decided to "benchmark against the norm" by telling customers how they were doing relative to their neighbors. His message was essentially "70% of your 100 nearby neighbors use less energy than you." This new message recognized an almost immediate significant reduction in energy consumption which is what has driven his company through its exponential growth.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Social Media

Association Communications: One Format Doesn't Fit All

Written by Andy Steggles | on June 13, 2013 at 12:00 PM

A topic that seems to be of perpetual debate in the association community with regard to communications is the issue of "either/or." That's to say, should associations continue to deliver print communications or should they be switching entirely to digital. Some say that print is dead and that the only way to go is digital. Others contend that their members ONLY read print and aren't tech-savvy so digital is a non-option, period. My take on the issue isn't so black and white.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Communications, Associations, Member Engagement

Drive Online Community Engagement With Post-Event Live Chats

Written by Andy Steggles | on June 7, 2013 at 10:00 AM

One of the great things about working with Higher Logic clients is learning from their expertise. With that in mind, this post will be the first of a series of posts highlighting top community manager practices.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Member Communities, Associations, Member Engagement

Why "Friending" isn't Just for Facebook

Written by Andy Steggles | on June 3, 2013 at 10:00 AM

A recent conversation on the Higher Logic Users Group (HUG) centered on the concept of connecting - the equivalent of "friending" on Facebook or connecting on LinkedIn - on private community platforms. In short, people were expressing their opinions on whether or not there was strategic value around members connecting with each other as contacts in addition to participating in discussions. While there's no doubt that members see value in private community platforms in terms of being a place to share or look for resources, or ask/answer questions, some feel that "friending" is something that is best left for Facebook.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates, Social Media

10 Steps to Move Your LinkedIn Group to Your Own Private Community Platform

Written by Andy Steggles | on May 24, 2013 at 12:30 PM

There are many reasons an organization may want to use LinkedIn. Some may prefer this public platform because it's free while other organizations use it just to test the water. But what happens if you're successful? I've provided many good reasons why not to build your community around the LinkedIn brand, but what if it's too late? Let's assume that you've been nurturing your LinkedIn community for a while and have a decent amount of traction. At what point do you pull the plug and move all that engagement over to your own website and, more importantly, how do you do it?

Read More »

There is 1 Comments | Join the conversation.

Topics: Online Community Management, Social Media, Customer Communities

Best Practices for Community Clean-Up

Written by Andy Steggles | on May 24, 2013 at 10:00 AM

There is a lot of information available around the topic of launching private communities - best practices, tips, and implementation guides. Lately, I've been reviewing quite a few clients' private community sites, all of which have a ton of older content and/or inactive communities, and it occurred to me that there aren't a lot of resources available about "spring cleaning" established communities. With that in mind, I thought I'd share a few of my best practices with regards to managing community content and communities on an ongoing basis so your community doesn't become a ghost town of old content and inactive groups.

Read More »

There are 0 Comments | Get the conversation started.

Topics: Community Platforms & Updates

Five Reasons Your Community Should Not "Live" on LinkedIn

Written by Andy Steggles | on May 17, 2013 at 10:30 AM

One of the most common conversations on private social networking platforms centers around whether it's better for an organization's online community to "live" on a public social networking platform versus a private platform. Many believe that the sheer number of daily active users on public platforms like Facebook or LinkedIn means that an organization is better off housing their community there as opposed to on a private platform. I often hear, "But LinkedIn is free, why not send them there?"

Read More »

There are 0 Comments | Get the conversation started.

Topics: Online Community Management, Social Media

Subscribe to the blog by email

Subscribe to the blog by RSS

rssHigher Logic Blog Feed

Recent posts

We're Featured

Association Universe