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Alex Mastrianni

As the Customer Marketing Manager at Higher Logic, Alex drives the development and implementation of our content marketing plan and marketing campaigns for marketing automation customers. Outside of work, Alex is a pop culture junkie, ice cream fanatic, and semi-pro vacation planner.
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Recent Posts

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Written by Alex Mastrianni on November 14, 2018 at 5:10 AM | 4 minute read

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns?

But with an endless amount of information right at our fingertips, it can be tough to separate the grain from the chaff. How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns?

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Topics: Marketing Automation, Integration, Member Retention

Top 10 Informz Blog Posts from 2017

Written by Alex Mastrianni on December 21, 2017 at 8:30 AM | 2 minute read

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. As we start a new year, let's take a look back at the top 10 most popular posts.

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Topics: Email Marketing, Marketing, Marketing Automation

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